Marketing CH 7 True or False

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......Asians not willing to pay for more distinct...

F

A consumer belongs to 1 subculture

F

A persons self-concept..has little impact on brand selection

F

An opinion leader....... for reference group participants

F

Consumer market consists of buyers... main purpose making a profit

F

Family influences are not directly related to pruchasing

F

Frequently bought, low cost items = limited problem solving

F

Income key factor in social class

F

Information input is less likely to reach awareness...realated to an event

F

Interest that is long going and long term is situational involvement

F

Learning associated w purchase behavior... not affected by reinforcement

F

Motives include knowledge and positive/negative feelings about an object

F

Strong research evidence that personality characteristics influence purchasing power

F

The evaluation criteria are objective but not subjctive product characteristics

F

a completed information search should identify the brand viewed as best alternative

F

consumer socialization ....... function as a consumer

F

terms of sale are negotiated during the evaluation of alternatives

F

Free samples- trying to influence expereince

T

Marketers should view customers as problem solvers

T

Maslows is an explanation of how motives operate

T

Selective exposure is associate with perception

T

Social classes are open aggregates

T

Time dimensions on the the buying decision include... knowledgable about a product

T

framing can make a product characteristic seem more important

T


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