Marketing Chapter 1 Davis

Which of the following is NOT a marketing function?

production

The era of marketing in the mid-1900s that had an emphasis on developing many new marketing activities to sell products was the

None of these choices are correct

Merchandising falls under which of the following functions of business?

Production

_________ is the right blend of product, place, price, and promotion to provide the needs of customers at a profit.

The marketing mix

Which of these is NOT true about the role of a marketer today?

They have no responsibility for any part of a company's budget

Employee empowerment is a customer service approach that gives employees the authority to solve many customer problems.

True

Hospitals, churches, and schools use marketing activities.

True

Marketing is necessary in some businesses, but not all

True

Providing financing to customers to help them with purchasing the organization's products is a marketing function.

True

Which of the following businesses has marketing as its primary activity?

finance and credit firms

The first step in implementing the marketing concept is

identify the market

Which business function involves activities that make products and services available to consumers and ensure that satisfying exchanges occur?

marketing

Because it was not always possible to reach agreement on what products were worth so they could be exchanged directly, ________ was/were developed.

money systems

Which business function represents the ongoing activities designed to support the primary function of a business and keep it operating efficiently?

operations

Which marketing function establishes the value of products and services?

pricing

The marketing function that communicates information to prospective customers through advertising and other methods to encourage them to purchase the organization's products and services is

promotion

Which marketing mix element includes the methods used and information communicated to encourage customers to purchase and to increase their satisfaction?

promotion

The marketing function that involves direct, personal communications with prospective customers in order to assess and satisfy needs with appropriate products and services is

selling

In the development of marketing in business, self-sufficiency progressed to bartering, which progressed to

specialization of labor

Which of the following is NOT an activity that must be accomplished for a business to use the marketing concept successfully?

Cut prices and advertise heavily to push unwanted goods

The Marketing Concept Era began in the 1950s and continues today.

False

Which marketing function develops procedures so customers are able to locate, obtain, and use products and services?

distribution

Which of the following is an approach to customer service that gives employees the authority to solve many customer problems?

employee empowerment

Marketing is the creation and ________ of satisfying exchange relationships.

maintenance

Which business function involves developing, implementing, and evaluating the plans and activities of a business?

management

Which marketing function involves designing and developing products and services?

product/service management

Drilling for oil is an activity that can be placed under the ________ function of business.

production

The consequences of not satisfying customer needs may include

a. additional marketing expenses that cut into profits. b. difficulty in selling products. c. the need for extensive advertising and price reductions to create demand. d. (All of these choices are correct.)