marketing chapter 1
Select the option that correctly identifies the development sequence of the philosophy of marketing. A. Production Era, Sales Era, Marketing Department Era, and Marketing Concept Era B. Marketing Department Era, Production Era, Sales Era, and Marketing Concept Era C. Production Era, Marketing Department Era, Sales Era, and Marketing Concept Era D. Sales Era, Production Era, Marketing Concept Era, and Marketing Department Era Hide Feedback
A. Production Era, Sales Era, Marketing Department Era, and Marketing Concept Era
A money system was developed to assist with the exchange process. A. True B. False
A. True
During the Marketing Department Era companies increasingly relied on a variety of marketing activities to find ways to expand markets and sell more products. A. True B. False
A. True
Empowered customer service employees have the authority to solve many customer problems. A. True B. False
A. True
In the early 1900s the biggest challenges most businesses faced was getting the products from the places where they were produced to where customers purchased them. A. True B. False
A. True
Marketing can help the business be more profitable by coordinating activities and controlling costs. A. True B. False
A. True
Marketing has existed since businesses began exchanging goods. A. True B. False
A. True
Marketing includes distribution, pricing, credit, and customer service. A. True B. False
A. True
Specialization of labor results in the production of large quantities of a product. A. True B. False
A. True
The marketing concept works for nonprofit organizations such as colleges and hospitals as well as for businesses whose goal is to make a profit. A. True B. False
A. True
The most successful businesses consider customers' needs as they produce and market their products and services. A. True B. False
A. True
Businesses that do not use the marketing concept A. are not concerned about understanding customer needs B. sell more products C. are better able to control costs D. earn higher profits
A. are not concerned about understanding customer needs
By studying marketing, you will learn A. how businesses use marketing to increase their effectiveness and profits B. why consumers are usually misled by marketing C. how new businesses are established D. how products are manufactured
A. how businesses use marketing to increase their effectiveness and profits
As consumers increased their standard of living and had more money to spend, the demand for newer and better products A. increased B. remained the same C. decreased D. varied widely
A. increased
During the Marketing Concept Era, A. marketing became the work of more than one department B. customer needs were more important than profit C. advertising was used as a means to convince customers to buy products they may not need D. many new marketing activities were developed
A. marketing became the work of more than one department
In order to barter, both parties A. must want what the other party has B. must travel C. must have most needs satisfied already D. must have money
A. must want what the other party has
Marketing-information management includes A. obtaining market information to improve decision making B. establishing the best price for a product or service C. improving the efficiency of product delivery D. developing an effective sales presentation
A. obtaining market information to improve decision making
All business functions contribute in specific ways to the success of the business. A.True B. False
A.True
A marketing mix is the blending of three marketing elements—product, distribution, and promotion. A. True B. False
B. False
A new or small business does not need to coordinate its business functions. A. True B. False
B. False
After changing a great deal in the first half of the 20th century, the role of marketing in businesses has remained the same since that time. A. True B. False
B. False
Companies that follow the marketing concept cannot be concerned about the amount of profit they make. A. True B. False
B. False
During the Production Era, production processes were very complex and many product choices were available. A. True B. False
B. False
During the Sales Era, transportation systems were not well developed. A. True B. False
B. False
Marketing has always been an important part of business. A. True B. False
B. False
Marketing is particularly important when businesses produce a low-quality product. A. True B. False
B. False
Price is the actual cost that a business incurs to produce and market the product. A. True B. False
B. False
Self-sufficient people bartered for goods they needed. A. True B. False
B. False
Central markets were usually located A. where both producers and consumers lived B. where people frequently traveled C. where facilities to store products already existed D. All of these choices are correct.
B. where people frequently traveled
Successful businesses develop an approach to marketing planning that responds to A. new products B. trends in the industry C. the needs of customers D. every situation
C. the needs of customers
Operations includes A. obtaining, transporting and storing products B. preparing and maintaining records C. maintaining buildings and equipment D. All of these choices are correct.
D. All of these choices are correct.
Self-sufficient people A. face challenges due to poor weather, competition with others, sickness, or lack of skills B. do not rely on others for the things they need to survive C. find or produce the food and materials they and their families need D. All of these choices are correct.
D. All of these choices are correct.
Which of these activities must a business accomplish in order to use the marketing concept successfully? A. identify customer needs B. operate the business profitably C. develop and market products or services D. All of these choices are correct.
D. All of these choices are correct.
Relationship marketing focuses on A. giving employees the authority to solve many customer problems B. developing effective working relationships in employee teams C. identifying new customers to replace older, less satisfied customers D. developing loyal customers who continue to purchase from the business for a long period of time
D. developing loyal customers who continue to purchase from the business for a long period of time
Distribution includes A. advertising and other forms of promotion B. completing research to develop new products C. creating a budget for marketing activities D. moving products from the producer to locations where customers can buy them
D. moving products from the producer to locations where customers can buy them
True or false Marketing activities are completed by profit-making businesses but not by nonprofit businesses.
False
True or false Marketing activities can be categorized within four functions.
False
True or false Marketing activities today are completed in much the same way they have always been done.
False
True or false A business is involved in marketing when it communicates the value of products to prospective customers.
True
True or false Credit card companies are directly involved in marketing.
True
True or false Developing marketing skills can actually help you be a more effective consumer.
True
True or false Millions of companies today have marketing as their primary business activity.
True
