Marketing chapter 15

Ariana is planning to open an upscale dress boutique. She is evaluating ease of movement to and from sites, vehicular traffic, types of stores in the area, and transportation networks. Which strategic retailing issue is she concerned with at the time?

Location

Compared with other types of retailers, department stores compete mainly on the basis of

customer services

Nordstrom, Macy's, and JCPenney are all considered

department stores

The kinds of products being sold and the availability of public transportation are both factors that influence a retailer's decision about

location

Location is important to a retailer because

location determines the trading area from which the store must draw its customers.

Kate owns a refreshment-stand business at the community ballpark. She goes to a warehouse store like Sam's and purchases snacks and canned soda that she will sell at her refreshment stand. Kate is considered a(n)

retailer

Walmart, Macy's, Nordstrom's, and Toys "R" Us are examples of

retailers

Direct selling, direct marketing, and vending machines are all examples of

retailing

In contrast to industrial products, consumer products are often purchased because of

social influences

A retailer is an organization that purchases products for the purpose of reselling them to

ultimate consumers