Marketing chapter 15
Ariana is planning to open an upscale dress boutique. She is evaluating ease of movement to and from sites, vehicular traffic, types of stores in the area, and transportation networks. Which strategic retailing issue is she concerned with at the time?
Location
Compared with other types of retailers, department stores compete mainly on the basis of
customer services
Nordstrom, Macy's, and JCPenney are all considered
department stores
The kinds of products being sold and the availability of public transportation are both factors that influence a retailer's decision about
location
Location is important to a retailer because
location determines the trading area from which the store must draw its customers.
Kate owns a refreshment-stand business at the community ballpark. She goes to a warehouse store like Sam's and purchases snacks and canned soda that she will sell at her refreshment stand. Kate is considered a(n)
retailer
Walmart, Macy's, Nordstrom's, and Toys "R" Us are examples of
retailers
Direct selling, direct marketing, and vending machines are all examples of
retailing
In contrast to industrial products, consumer products are often purchased because of
social influences
A retailer is an organization that purchases products for the purpose of reselling them to
ultimate consumers