marketing chapter 5

A shoe manufacturing company uses ads featuring the members of a country music band with the hope that the band's fans will see them wearing the company's shoes and hence purchase the same brand of shoes. The shoe company believes that the band portrays the image of a ________ to the band's fans

reference group

_________ are society's relatively permanent and ordered divisions whose members share similar values, interests, and behaviors

Social classes

Marketers describe the way a consumer processes information to arrive at brand choices as _______

alternative evaluation

a person's buying choices are influenced by four major psychological factors. Which of the following is NOT one of these factors?

association

Almost all major purchases result in _______, or discomfort caused by postpurchase conflict

cognitive dissonance

Which of the following consumer buying behaviors is related to conditions of low-consumer involvement and little significant brand difference?

habitual buying behavior

________ is a person's pattern of living as expressed in his/her psychographics, and it includes the individual's activities, interest, and opinions

lifestyle

A _______ is a need that is sufficiently pressing to direct a person to seek satisfaction

motive

People cannot focus on all of the stimuli that surround them each day. A person's tendency to screen out most of the information is called ________

selective attention

________ means that consumers are likely to remember good points made about a brand they favor and forget good points made about competing brands

selective retention