marketing chapter 8
__________ involves various company departments working closely together, overlapping the steps in the product development process to save time and increase effectiveness.
Team-based new product development
__________ is a temporary period of unusually high sales driven by consumer enthusiasm and immediate product or brand popularity.
a fad
__________ is inviting broad communities of people—customers, employees, independent scientists and researchers, and even the public at large—into the new product innovation process.
crowdsourcing
__________ focuses on finding new ways to solve customer problems and create more customer-satisfying experiences.
customer-centered new product development
Phasing out weak items is a product strategy in the __________ phase.
decline
The __________ is the PLC stage in which a product's sales fade away.
decline stage
__________ is a currently accepted or popular style in a given field.
fashion
Offering product extensions, service, and warranty is a product strategy in the __________ phase.
growth
The __________ is the PLC stage in which a product's sales start climbing quickly.
growth stage
__________ is the systematic search for new product ideas.
idea generation
__________ is scanning new product ideas to spot good ideas and drop poor ones as soon as possible.
idea screening
The __________ is the PLC stage in which a new product is first distributed and made available for purchase.
introduction stage
__________ is designing an initial marketing strategy for a new product based on the product concept.
marketing strategy development
Modifying the market, product offering, or marketing mix is a product strategy in the ________ phase.
maturity
The __________ is the PLC stage in which a product's sales growth slows or levels off.
maturity stage
__________ is a detailed version of a new product idea stated in meaningful consumer terms.
product concept
__________ is developing the product concept into a physical product to ensure that the product idea can be turned into a workable market offering.
product development
__________ is a basic and distinctive mode of expression.
style
Concept testing is __________.
testing new product concepts with a group of target consumers to find out if the concepts have strong consumer appeal
New product development is __________.
the development of original products, product improvements, product modifications, and new brands through the firm's own efforts