Marketing Chapters 11, 14-15

Which of the following is always used to determine the classification of a good?

Buyer's intent for using the product

When an individual considers whether a product will meet certain criteria that are critical for meeting his or her needs, in what stage of the product adoption process is this individual?

Evaluation

In which stage of the product life cycle do profits begin to decrease?

Growth

Which stage in the product life cycle is critical to a product's survival because competitive reactions to the product's success during this period will affect the product's life expectancy?

Growth

Which of the following services would a wholesaler least likely provide to a manufacturer?

Look for and coordinate supply sources

Which of the following best defines the interest stage in the product adoption process?

The buyer seeks information and is receptive to learning about the product.

A light bulb can be all of the following except

a consumer product if it is used to light the office of the board of directors.

A product line is defined as

a group of closely related products that are considered a unit because of marketing, technical, or end-use considerations.

The supply chain includes

all entities that facilitate product distribution.

A product mix is best described as

all products offered by a firm.

According to the text, a product is defined as

anything the customer receives in an exchange.

Products are classified as being business or consumer products according to the

buyer's intended use of the product.

A single leader who controls and organizes a marketing channel is called a

channel captain.

A distinguishing factor between a brand name and a brand mark is that a brand name

consists of words.

The driving force behind marketing channel decisions should be

customer satisfaction.

The main objective of logistics should be to

decrease costs while increasing customer satisfaction.

The depth of a product mix is measured by the average number of

different products offered in each product line.

The three major types of nonstore retailing are

direct marketing, direct selling, and vending.

All of the following are types of direct marketing except

direct selling.

A marketing channel is defined as a group of individuals and organizations that

directs the flow of products from producers to customers.

The major levels of intensity at which a company can choose to distribute its products are ____ distribution.

exclusive, selective, and intensive

Achieving greater penetration of the market is typically a business goal during the ____ stage of the product life cycle.

growth

Aggressive pricing is typical during the ____ stage of the product life cycle.

growth

A(n) ____ is a concept, philosophy, or image.

idea

Channel cooperation can do all of the following except

increase cycle time.

Convenience products typically use

intensive distribution.

The four major stages of a product life cycle include

introduction, growth, maturity, and decline.

Location is important to a retailer because

location determines the trading area from which the store must draw its customers.

The kinds of products being sold and the availability of public transportation are both factors that influence a retailer's decision about

location.

Online retailing satisfies an increasing expectation among consumers to have ______ to obtain the goods and services they desire at their convenience.

multiple channels available

During the introduction stage of a successful product, profits are usually

negative and increasing.

A significant factor in the rise of multichannel retailing is

online retailing.

The primary function of most wholesalers is to

perform physical distribution of products from manufacturers to retailers.

The supply chain begins with______________ and ends with_________________.

raw materials; customers

Convenience products are

relatively inexpensive, frequently purchased items for which buyers exert only minimal purchasing effort.

Products for which buyers are willing to spend much time comparing stores and brands for differences in prices, product features, and services are called ____ products.

shopping

During the maturity stage

some competitors are forced out.

A product item is best described as a

specific version of a product.

Tying agreements occur when a

supplier furnishes a product to a channel member with the stipulation that the channel member must purchase other products as well.

A trademark signifies

that the owner has exclusive use of a brand and others are prohibited from using it.

The notion of logistics is

the activities used to move products from producers to end users.

The main reason a manufacturer will prohibit intermediaries from selling its products outside designated sales territories is to

tighten its control over distribution of its products.