Marketing DECA Test 1

Your body language affects how you present yourself in terms of your nonverbal cues and the

MANNER IN WHICH YOU CARRY YOURSELF

Which of the following is the most common investment for an individual who hopes to lessen the financial burden for dependent children with a case settlement in the even of the individual's death

LIFE INSURANCE

Which of the following allows the Gateway Insurance Group to match its agents with policyholders by aligning its agents with market potential:

MAPPING SOFTWARE

Marketers can focus their marketing efforts by dividing the total market for their products into

MARKET SEGMENTS

Critics claim that promotion poses an ethical dilemma because it encourages ___________ attitudes in society.

MATERIALISTIC

What is one way businesses use the technology of electronic data interchange in the distribution function?

TO REORDER INVENTORY

In what type of marketing structure is it usually the most difficult for businesses to develop and grow?

TRADITIONAL

Serving as a volunteer in a specific industry or for a business-related organization is one-way that individuals might obtain?

WORK EXPERIENCE

The financial component of a marketing plan helps a business to compare the projected cost of implementing the plan with the expected

BENEFITS

Which of the following are creative-thinking techniques that people use to generate product ideas

BRAINSTORMING AND MIND MAPPING

Elinor is using a word-processing program to prepare a business letter to send to the company's suppliers. She has selected a ready-to-use letter template. If she wants to change the size of the text, she should access the _______ menu.

FORMAT

What should business employees possess in order to extract relevant information from written materials?

GOOD READING SKILLS

If a customer wants information about a product's construction and materials, which of the following questions would the customer ask:

HOW IS THIS PRODUCT MADE?

When George was interviewed for a job opening, he forgot to tell the interviewer that he had a computer experience. When George writes his follow-up letter, should he include this information?

YES, HE CAN WRITE A BRIEF STATEMENT ABOUT HIS COMPUTER SKILLS.

As a team member, should you try to encourage others on the team?

YES, THIS WILL HELP YOUR FELLOW TEAM MEMBERS.

The category of GDP called gross private domestic investment includes

ALL PURCHASES OF OF CAPITAL GOODS

You are in better position to control your future if you ________ change

ANTICIPATE

What should sales people avoid doing when handling customers complaints?

ARGUING POLITELY

UNISYS Corporation offers training with the computer systems and software the company sells to businesses. The training is an example of

A PRODUCT RELATED SERVICE

What role does utility play in the implementation of the marketing concept?

A SATISFACTION GUAGE

In which of the following situations might exclusive dealing be considered a legal arrangement:

A franchisor requires a franchisee to sell only the franchisor's products

Which of the following is the purpose of promotion?

TO PRE-SELL THE PRODUCT FOR THE SALESPERSON

Marketing planning is an ongoing process that works best if businesses obtain input from a(n)

WIDE RANGE OF SOURCES

One reason a channel of distribution that has a strong leadership is often conflict within the channel is because the leader has

AUTHORITY TO DEMAND COOPERATION

Which of the following is a reason why it is important for businesses to have effective staff communication

TO HELP EMPLOYEES DO A GOOD JOB

Why must the data collected in marketing research be analyzed?

TO MAKE THEM USEFUL TO BUSINESS

An unexpected happening that may result in injury, loss, or damage is called a(n)

ACCIDENT

An effective technique in conducting a job search is writing to personnel directors and

ADDRESSING THEM BY NAME

A person who wishes to express empathy should consider facial expression as a factor that

CAN BE IMPORTANT

Consumer protection should be an important concern for businesses because failure to comply with the laws

CAN LOSE THE PUBLIC'S GOODWILL

One of the most effective ways to encourage ethical behavior is to provide employees involved in the distribution process with a(n)

CODE OF ETHICS

BUsiness that contribute money to local educational, cultural, and training programs are showing social responsibility to their

COMMUNITIES

One of the advantages to businesses using the technology of optical scanning is that it allows

CUSTOMERS TO COMPLETE THE CHECKOUT PROCESS

What is a business doing when it makes sure sufficient supply of advertised items is available for a special sale?

Coordinating distribution with promotion

If a business promotes a product that emphasizes its wholesale price savings rather than its retail price savings, it is commonly referred to as __________ advertising.

DECEPTIVE

Company promotional materials are useful in selling because they usually contain

DESCRIPTIONS OF PRODUCT BENEFITS

Before identifying the right people to work on a project, it is important to

DEVELOP ACCURATE JOB DESCRIPTIONS

When the XYZ Company compares its items with the QRS Corporation's line of goods, it is generating product ideas of by analyzing its

DIRECT COMPETITION

Steve is a manager of production as the Ice-Off Company. Because his monthly bonus is based on how many ice-scrapers are produced, Steve spends time each day communicating with employees who work on the assembly line to motivate them to increase their efficiency and productivity. What management function function is Steve performing?

DIRECTING

The corrective action that the government might require an advertiser to take if the advertiser does NOT advise consumers about important facts about a product is called affirmative

DISCLOSURE

Which of the following is an example of selling directly to the user

DOCTORS WHO OFFER MEDICAL ATTENTION TO PATIENTS

Which of the following is the best way to handle dishonest customers.

DON'T JUMP TO QUICK CONCLUSIONS

Which of the following is a type of price

DUES

Using which form of direct advertising is an advantage to marketers because it is inexpensive to execute:

E-MAIL

Requiring workers to enter and exit the business by established entrances and exits is an example of a security policy whose objective is to control

EMPLOYEE THEFT

After greeting the customer, a salesperson should continue the selling process by attempting to

ESTABLISH A RELATIONSHIP WITH THE CUSTOMER.

An organization of professional salespeople which requires its members to pledge to compete fairly and honorably is an example of which of the following benefits of organization membership:

ESTABLISHMENT OF STANDARDS

A customer-service activity that salespeople can use to facilitate sales relationships is

FOLLOWING UP

Why are the individuals in the business considered the "drivers" of brands?

IDEALLY, THEY DEMONSTRATE BRAND VALUES TO CUSTOMERS IN EVERYTHING THEY DO.

In an advertisement, a business logotype and/or tagline will probably be included in the

IDENTIFICATION

One of the first steps a business takes in developing a promotional plan is to

IDENTIFY THE TARGET MARKET

Which of the following situations is an example of an UNETHICAL business practice in relation to product management?

IMPLEMENTING ONGOING OBSOLESCENCE STRATEGIES

What is often the result when a business's employees practice good human relations skills?

INCREASED COOPERATION

Which of the following is an advantage to businesses that use computer databases to manage their inventory?

INCREASES EFFICIENCY

When conducting a external environmental analysis, businesses often focus on

INDUSTRY GROWTH

Responsible employees follow a code of ethics, which means they have

INTEGRITY

What is a characteristic of mass production?

IT OFTEN USES ASSEMBLY LINES

Which of the following skills does a project manager need to be able to guide or direct others in a desired manner

LEADERSHIP

Smiling at customers and looking them in the eye is what type of communication?

NONVERBAL

High skilled workers who are well paid by their companies may have difficulty in

OBTAINING COMPARABLE JOBS

The EFG Company verifies that its consumes would like to receive promotional information through their computers. This is an example of

OPT-IN-E-MAIL

Introducing new employees to their co-workers is an important step in the _______ process

ORIENTATION

A form of business ownership in which two or more people form and own a business is known as a

PARTNERSHIP

Joe unknowingly purchased a defective pair of in-line skates from Beckman's Sport Shop. Instead of returning the skates, Joe bought a repair kit and fixed them himself because he didn't want any kind of conflict with the sales people. Joe is showing what kind of behavior?

PASSIVENESS

A product-mix strategy in which a business creates a certain image or impression of a product in the minds of consumers is

POSITIONING

Which of the following is a direct channel of distribution for consumer goods and services:

PRODUCER TO ULTIMATE CONSUMER

The Lake View Resort and Spa designed a one-price New Years's Eve package for customers that included one night's stay, dinner at an Italian restaurant at the resort, a complimentary beverage in the lounge, dancing, and free party favors. What strategy did Lake View use in order to draw customers to the event?

PRODUCT BUNDLING

Which of the following would contribute to effective verbal communication

PRONOUNCING EACH WORD CORRECTLY

An independent organization using part of its website to post letter from satisfied grocery shoppers from Publix groceries is an example of which element of the promotional mix?

PUBLICITY

An insurance company will insure your business to protect it from ________ risk

PURE

You have just had negative feedback from your supervisor that has reduced your self-esteem to a low level. Which of the following would help you raise the level of your self-esteem

RECALL POSITIVE COMMENTS YOU RECIEVED

I'll buy 30,000 widgets from you, if you buy the same amount of doodads from me. This is an example of an illegal sales activity called

RECIPROCITY

When a customer is permitted to pay his/her credit account in full 30 days, or make a minimum payment and be charged a finance charge on the balance s/he has a(n) ________ account.

REVOLVING

An internal source of secondary marketing information is the business's

SALES AND BUDGET FUGURES

Who is primarily responsible for implementing selling policies?

SALESPEOPLE

Karen is planning to meet with an employee at 8:30 a.m., read a technical report at 10:00 a.m., have lunch with a customer at noon, and attend a product demonstration at 2:30 p.m. Karen is ________ her activities.

SCHEDULING

To build clientele, a salesperson should communicate to his/her customers a(n) ___________ attitude.

SERVICE-ORIENTED

What type of software would a business use to calculate the effect that charging higher rates would have on profit?

SPREADSHEET

People who communicate interest and enthusiasm by making eye contact with others should avoid

STARING

An employee that misuses company time is actually

STEALING

Employees who take business supplies and equipment for their own use are

STEALING COMPANY MONEY

A promotion that portrays a young homemaker staying at home with her family is an example of a promotion that is

STEREOTYPING THE FEMALE

Businesses plan to accomplish their goals by developing marketing

STRATEGIES

People having job skills but being out of work because the jobs that require those skills do NOT currently exist is an example of __________ unemployment

STRUCTURAL

Which two media suffer from the fact that their ads generally have the shortest life

TELEVISION AND RADIO

Which of the following factors affect how far ahead a business needs to predicts its sales

THE BUSINESS'S RESOURCES

Which of the following is an example of a limited warranty

THE MANUFACTURER WILL REPLACE DEFECTIVE PARTS FOR SIX MONTHS UPON PURCHASE OF THE PRODUCT

What is the original economic intent of communism?

THE PEOPLE WOULD OWN EVERYTHING

A summarization of the total income and expenses of a business for a period of time is called

THE PROFIT AND LOSS STATEMENT

Which of the following situations is an example of a business engaging in an unethical pricing practice:

THE XYZ COMPANY INCREASES ITS PRICES BECAUSE IT IS IN A LOCATION THAT IS EXPERIENCING NATURAL DISASTER.

Because not every situation is clearly right or wrong, salespeople may engage in questionable selling activities that are most often influenced by

THEIR CODE OF ETHICS

Which of the following is most likely to happen to employees who are discourteous to businesses customers

THEY MAY BE FIRED

Why would a business delete product items or product lines from its product's mix?

TO AVOID LEGAL PROBLEMS

What is one of the main reasons why businesses need to keep accurate accounting records?

TO CONTROL EXPENSES

Which of the following is one of the reasons why businesses coordinate promotional activities

TO CREATE INTEREST AMONG CUSTOMERS

Why do businesses often try to develop new uses for established products that are beginning to lose market share?

TO EXTEND THEIR LIFE CYCLE

The owner of a tree farm in Washington plans to ship a large amount of lumberyard in California. The owner needs to decide which is the least expensive and the best method to ship the lumber. The tree farm owner is involved in which of the following activities

TRANSPORTATION

Businesses usually maintain customer sales records that contain information about the

TYPES OF PRODUCTS BEING PROCESSED

How can individuals make informed decisions about the occupations that would be the best suited to their abilities and interests?

USE VARIOUS ASSESSMENT TOOLS

When positioning a product, the business should consider the target market's

WANTS