Marketing- Exam #2 Part 4
Which of the following is an example of a potential unethical pricing issue as it relates to social responsibility
A pharmaceutical company sells a common lifesaving drug at extremely high prices in specific geographical regions
Which area of promotion will pricing affect?
Advertising budget
Which of the following is a true statement about the benefit of having a safe workplace
Bodily injuries are decreased
One reason it is important for marketing professionals to follow ethical standards is to
Build positive relationships with other individuals and businesses
Which of the following quality-control methods improves quality by saving time and allowing potential problems to be caught earlier in the product design and development process
Concurrent engineering
Jason is an IT professional for his company, and one of his responsibilities involves the maintenance of the office's copy machines. One of the company's old copiers is due for a replacement in a few weeks. What should Jason do to ensure that any sensitive information stored on the copier is protected?
Contact the copier's manufacturer, dealer, or servicer to learn about options for removing or overwriting the copier's hard drive
The purpose of a company's operations function is to manage its
Day-to-day activities
Dmitri is building a new website. Which of the following does he need to register to obtain a web address for his new site
Domain name
A government enacts a law requiring all businesses to allow each employee a 15-minute break every four hours. This is an example of a law addressing an employee's right to
Fair treatment
A basic reason for the formation of a trade association is to
Find solutions for common problems
One of the benefits of setting goals that will help you in your relationships with others is that setting goals
Helps you understand yourself
One way that advances in technology help businesses keep existing products on the market and extend their life cycle is by
Improving performance
Superior Office Company received a state contract to supply office equipment to all public schools in the area. What does the company need in order to effectively produce the contract?
Inputs
Most marketers cannot expect to maintain their profit rates unless they
Introduce new products from time to time
When developing a computer-based presentation, it is important that each slide contain
Key points
Which of the following should you do when preparing your letter of application
Mention any mutual contacts you have
Before selecting the right people to work on a project, it is important to identify the
Needed skills
A project is officially authorized to begin by the
Project charter
Which of the following helps in the interpretation of mined data
Visual representation
Which of the following is a common consequence for violating rules of conduct
Written warning