Marketing- Exam #2 Part 4

Which of the following is an example of a potential unethical pricing issue as it relates to social responsibility

A pharmaceutical company sells a common lifesaving drug at extremely high prices in specific geographical regions

Which area of promotion will pricing affect?

Advertising budget

Which of the following is a true statement about the benefit of having a safe workplace

Bodily injuries are decreased

One reason it is important for marketing professionals to follow ethical standards is to

Build positive relationships with other individuals and businesses

Which of the following quality-control methods improves quality by saving time and allowing potential problems to be caught earlier in the product design and development process

Concurrent engineering

Jason is an IT professional for his company, and one of his responsibilities involves the maintenance of the office's copy machines. One of the company's old copiers is due for a replacement in a few weeks. What should Jason do to ensure that any sensitive information stored on the copier is protected?

Contact the copier's manufacturer, dealer, or servicer to learn about options for removing or overwriting the copier's hard drive

The purpose of a company's operations function is to manage its

Day-to-day activities

Dmitri is building a new website. Which of the following does he need to register to obtain a web address for his new site

Domain name

A government enacts a law requiring all businesses to allow each employee a 15-minute break every four hours. This is an example of a law addressing an employee's right to

Fair treatment

A basic reason for the formation of a trade association is to

Find solutions for common problems

One of the benefits of setting goals that will help you in your relationships with others is that setting goals

Helps you understand yourself

One way that advances in technology help businesses keep existing products on the market and extend their life cycle is by

Improving performance

Superior Office Company received a state contract to supply office equipment to all public schools in the area. What does the company need in order to effectively produce the contract?

Inputs

Most marketers cannot expect to maintain their profit rates unless they

Introduce new products from time to time

When developing a computer-based presentation, it is important that each slide contain

Key points

Which of the following should you do when preparing your letter of application

Mention any mutual contacts you have

Before selecting the right people to work on a project, it is important to identify the

Needed skills

A project is officially authorized to begin by the

Project charter

Which of the following helps in the interpretation of mined data

Visual representation

Which of the following is a common consequence for violating rules of conduct

Written warning