Marketing Exam 4 Review
companies can identify competitors from ______ point of view by defining competitors that are trying to build relationships and sell to the same customers
market
according to the text McDonalds was criticized for all the following except
marketing tasty fast foods
all of the following are benefits of direct marketing for sellers except
mass reach and immediate returns
if a company decides to go global they must evaluate all of the following environments except
natural marketing
advantages of digital and direct marketing for sellers include the following except
need for sales training
companies that use both offline and online marketing channels
omni channel retailing
online marketing includes via the internet using
online video
deceptive practices fall into three groups pricing, promotion, and ______
packaging
consumer advocates government agencies and other critiques were accused of haring consumers through
planned obsolesces
a ____ is a limit on amount of good that an importing company will accept in some products
quota
according to the text what location does Coca Cola consider a promising long term growth opportunity
Africa
each sales person is assigned to a certain geographical area and sells the company products to the people in that area
territorial sales force structure
personal selling involves interpersonal interactions between customers and sales people
true
which of the following helps companies in setting sales force size
workload approach
the ____ establish in 1947 and modified in 1994 was designed to promote world trade by reduces tariffs and other trade barriers
GATT
customer value analysis definition
an analysis conducted to determine what benefits target customers value and how they rate the relative value of various competitors' offers
salesperson definition
an individual who represents a company to customers by performing one or more of the following activities: prospecting, communicating, selling, servicing, information gathering, and relationship building
sales force management definition
analyzing, planning, implementing, and controlling sales force activities
online companies include of the following except
brick and mortar
a _____ is a written representation of a salesperson completed activities
call report
gaining _____ requires delivering more value and satisfaction to consumers than competitors do
competitive advantage
benchmarking has become a powerful tool for increasing a companies ______
competitiveness
____ involves first identifying assessing competitors and then selecting which ones to attack or avoid
competitor analysis
which term best describes sites such as new york times on the web or ESPN on the web
content site
a company is guilty of ______ if the company forgets about past competitors and focuses on just the current ones
customer myopia
which of the following is the fastest growing form of direct marketing
digital marketing
amazon and geico approach people via websites or mobile apps this is an example of what marketing
direct
a ____ community is a group of nations organized to work toward common goals within regulation for international trade
economic
companies such as amazon and Expedia that sell products and services to buyers exclusively over the internet are known as
etailers
critiques points to which of the following factors when they accuse marketers of excessive pricing
excessive mark ups
economic communities are also know as
free trade zones
if a company _______ it should adopt the sales force structure
has numerous and complex products
risks of global trade include all the following except
increased opportunities for growth
companies can identify their competitors for both ____ point of views
industry and market
bias against bids made by americans companies is an example of _______
non tariff trade barrier
critiques charge that promotion adds only ____ to a product
psychological value
the ____ concept is specifically focused on the future welfare of consumers
societal marketing
the _____ concept is specifically focused on future company needs
strategic planning
______ calls for meeting the present needs for consumers and business while also preserving the needs for future generations
sustainable marketing
a long standing charge against intermediaries is that they markups past theirWAQ
value of their services
which of the following was designed to help foster trade between nations
GATT
in 1994 _____ established a free trade zone among the US Canada and Mexico
NAFTA
a major step in regulating unfair or deceptive business acts was what pact
Wheeler Leah Act
____ was established to replace GATT in 1995 and now oversees original GATT provisions
World Trade Organization
all companies must have salespeople
false
