consumer behavior final

The three functional areas in a cultural system are ecology, social structure, and ideology

true

a pop-up store is purposefully designed to come and go very rapidly.

true

a reference group is a group that influences our behavior

true

culture is a society's personality

true

the TV dinner for the United States is an example of a product that reflects a cultural process of a particular time period in history

true

word of mouth communication is more powerful than advertising?

true

________ is a lasting, general evaluation of people, objects, advertisements, or issues

an attitude

in the process of _______, new immigrants adopt products, habits, and values they identify with the mainstream culture

assimilation

which of the following is a post-purchase process?

consumer satisfaction

A hot and thirsty customer buys a cool drink and finds it very satisfying. He then buys another drink even though he had not initially planned on buying two and even though he is no longer thirsty. This is an example of ________.

purchase momentum

Emphasizing the negative consequences that may occur unless a consumer changes behavior is called ________.

a fear appeal

A component of the ABC model of attitude is ________.

all of the above

the pressure to conform that escalates as more and more group members "cave in" is called the _______ effect

bandwagon

the process whereby a product formerly associate with specific ethnic group is detached from its roots and marketed to other subcultures is called _______

de-ethnicization

a collectivist society focuses on the individual

false

a typical utilitarian shopping motive is interpersonal attraction

false

marketers who endorse an emic perspective stress that there should be no variations across cultures

false

Japan is a very tight knit culture with rich history and social identification. In this culture, people tend to infer meanings that go beyond the spoken word. This classifies Japan as a ______culture

high-context

Researchers agree that there are various levels of commitment to an attitude. The highest level of involvement is

internalization

Bass Pro Shops are an example of what kind of theme?

landscape

A garage sale is an example of what is called _______

lateral recycling

advertisers us 'ordinary people' in ads because we tend to compare ourselves with people who are similar to us. the reference group in these ads use is:

membership reference group

Tomorrow, Janice will be attending a party with a buffet. In anticipation of splurging on delicious food, she is eating very little today. Janice is using a ________ to help her estimate consumption over time and regulate her behavior.

mental budget

With respect to the acculturation process what is the relationship between maintenance and segregation?

new immigrants often attempt to maintain their old culture backgrounds by segregating themselves, living and shopping in physically separated areas from the main culture

The success of ________ hinges on the marketer's ability to convince the consumer to consider its product within a given category.

positioning strategy

Which of the following occurs when a consumer uses a selected product and decides whether it merits his/her expectations?

post-purchase evaluation

Digital opinion leaders who have a strong communications network that gives them the ability to affect purchase decision for consumers are known as:

power users

The first stage in the consumer decision-making process is ________.

problem recognition

rules that specify what members can and cannot do on a site are known as:

standards of behavior

The personality of a retail store is also called ________

store image

Wynona was impulsive. Her friends accused her of being calculating, but she thought of herself as simply an analytical thinker. she wanted what she wanted and tomorrow could take care of itself. Researchers would classify her as being hedonic variety-seeker. Which of the following time metaphors would best capture Wynona's perspective of time?

time is a feast

Allison Chewie felt she was always pressed for time; she was feeling _______

time poverty

A subculture is a group where members share beliefs and common experiences that set them apart from others

true

Humorous ads receive attention, but many times the humor distracts from the promotional message.

true

Impulsive items such as candy or gum are placed near the checkout.

true