consumer behavior final
The three functional areas in a cultural system are ecology, social structure, and ideology
true
a pop-up store is purposefully designed to come and go very rapidly.
true
a reference group is a group that influences our behavior
true
culture is a society's personality
true
the TV dinner for the United States is an example of a product that reflects a cultural process of a particular time period in history
true
word of mouth communication is more powerful than advertising?
true
________ is a lasting, general evaluation of people, objects, advertisements, or issues
an attitude
in the process of _______, new immigrants adopt products, habits, and values they identify with the mainstream culture
assimilation
which of the following is a post-purchase process?
consumer satisfaction
A hot and thirsty customer buys a cool drink and finds it very satisfying. He then buys another drink even though he had not initially planned on buying two and even though he is no longer thirsty. This is an example of ________.
purchase momentum
Emphasizing the negative consequences that may occur unless a consumer changes behavior is called ________.
a fear appeal
A component of the ABC model of attitude is ________.
all of the above
the pressure to conform that escalates as more and more group members "cave in" is called the _______ effect
bandwagon
the process whereby a product formerly associate with specific ethnic group is detached from its roots and marketed to other subcultures is called _______
de-ethnicization
a collectivist society focuses on the individual
false
a typical utilitarian shopping motive is interpersonal attraction
false
marketers who endorse an emic perspective stress that there should be no variations across cultures
false
Japan is a very tight knit culture with rich history and social identification. In this culture, people tend to infer meanings that go beyond the spoken word. This classifies Japan as a ______culture
high-context
Researchers agree that there are various levels of commitment to an attitude. The highest level of involvement is
internalization
Bass Pro Shops are an example of what kind of theme?
landscape
A garage sale is an example of what is called _______
lateral recycling
advertisers us 'ordinary people' in ads because we tend to compare ourselves with people who are similar to us. the reference group in these ads use is:
membership reference group
Tomorrow, Janice will be attending a party with a buffet. In anticipation of splurging on delicious food, she is eating very little today. Janice is using a ________ to help her estimate consumption over time and regulate her behavior.
mental budget
With respect to the acculturation process what is the relationship between maintenance and segregation?
new immigrants often attempt to maintain their old culture backgrounds by segregating themselves, living and shopping in physically separated areas from the main culture
The success of ________ hinges on the marketer's ability to convince the consumer to consider its product within a given category.
positioning strategy
Which of the following occurs when a consumer uses a selected product and decides whether it merits his/her expectations?
post-purchase evaluation
Digital opinion leaders who have a strong communications network that gives them the ability to affect purchase decision for consumers are known as:
power users
The first stage in the consumer decision-making process is ________.
problem recognition
rules that specify what members can and cannot do on a site are known as:
standards of behavior
The personality of a retail store is also called ________
store image
Wynona was impulsive. Her friends accused her of being calculating, but she thought of herself as simply an analytical thinker. she wanted what she wanted and tomorrow could take care of itself. Researchers would classify her as being hedonic variety-seeker. Which of the following time metaphors would best capture Wynona's perspective of time?
time is a feast
Allison Chewie felt she was always pressed for time; she was feeling _______
time poverty
A subculture is a group where members share beliefs and common experiences that set them apart from others
true
Humorous ads receive attention, but many times the humor distracts from the promotional message.
true
Impulsive items such as candy or gum are placed near the checkout.
true
