Marketing Final

Social media

d. Offers more one-to-one ways to meet consumers than traditional marketing media

A enduring belief that a specific mode of conduct is personally or socially preferable to an alternative mode of conduct is called a:

d. value

The Hunger Games, the first movie in the popular science-fiction trilogy, was being promoted through TV, newspaper, magazine, Web sites, and merchandise. To make sure that all of the promotional messages are coordinated, the studio that produced the movie should use the:

a. Integrated marketing communications approach

Toro offered consumers up to 100% refund if they purchased a Toro brand snow blower in the summer and it didn't snow much during the subsequent winter. This is an example of ____ designed to stimulate consumer buying

a. a sales promotion

The 99-Center is a retail store where all of the merchandise is priced at 99 cents. This retailer uses:

a. a single price tactic

Kraft's marketing efforts for its macaroni & cheese include tv commercial & magazine inserts. These activities are all activities associated with:

a. advertising

Which form of advertising involves an organization expressing its views on controversial issues or responding to media attacks?

a. advocacy

The mode of transportation that provides the most accessibility is:

c. truck freight

The types of products people purchase using only an internal search are typically:

A. Frequently purchases, low cost items

A ______ is a study conducted by an organization to identify its internal strengths and weaknesses and also examine external opportunities and threats.

A. Situation Analysis

According to ____, the choice that yields the greatest benefit to the most people is the choice that is ethically correct.

A. Utilitarianism

As a customer entered the Hornady store, which sells muzzle loading riffles, a salesperson approached her and said, "Hornady lead round balls are the musket balls you ought to buy. They are the most uniform in shape and size, and they are made of pure lead. Our shot is used by the Muzzle Loading World Champion." The salesperson is describing Hornady's:

A. competitive advantage

Lee Siracca owns two horses, brews his own beer, participates in civic art commission, enjoys talk radio, hikes on wilderness trails, and competes in rodeo. All of these diverse needs and interest influence his choices of the goods and services he buys. Lee has a:

A. component lifestyle

The process consumers use when making purchase decisions are called.

A. consumer behavior

For every home built by Habitat for Humanity, Whirlpool Corp. has given and continues to give free kitchen appliances to the deserving family. This donation of appliances is an example of how companies assume their:

A. corporate social responsibility

____ is the percent of customer that repeatedly purchased products from a customer.

A. customer retention

Which of the following occurs when people give up something in order to receive something that they would rather have?

A. exchange

The marketing concept involves:

A. focusing on customer's wants and needs so that the organization can distinguish its product (or products) from competitors' products

____ is a method that cluster potential customer into neighborhood lifestyles categories and is a combination of geographic, demographic, and lifestyle segmentation.

A. geodemographic segmentation

_____ is the measure of the decrease in the value of money, expressed as the percentage reduction in value since the previous year.

A. inflation

Strategic plans require:

A. long-term resource commitments

LVMH, a maker of luxury-goods, has expanded its product offerings into china, Russia, India, and the Middle East. This exemplifies a ____ strategy.

A. market development

A survey Roper ASW asked consumers to check where they were most likely to look for information about a new Book. Possible answers were book club catalogs, book reviews in newspaper book reviews in magazines, television programs, friends, radio programs, local reading groups, or the internet. What type of question was used in the survey?

A. multiple choice

All of the following are characteristics of a good objective expect:

A. profitable

GEICO insurance ads often focus on its reptilian mascot, the Gecko, who is used to remind consumers of the company and its benefits. Which of the four Ps does the GEICO Gecko represent?

A. promotion

Recession, inflation, and consumers' income that influence the marketing environment are called ____ factors.

A. societal marketing

Target shoppers can enroll in the Take Charge of Education program so that Target will donates 1% of purchases made with a consumer's REDcard, a target credit card. The more money the customers spend, the larger the donation to the consumer's school of choice. By instituting the Take Charge of Education program to help local schools, target has shown a _____ orientation.

A. societal marketing

Russell Athletic, which is part of Berkshire Hathaway, Inc., is a market leader in sports apparel, an industry that is growing rapidly. Russell Athletic is an example of a ______ according to the portfolio model.

A. star

____ is the idea that socially responsible companies will outperform their peers by focusing on the world's economic, social, and environmental problems and viewing them as opportunities to build profit and help the world at the same time.

A. sustainablility

The publisher of Ebony magazine has forged an alliance with Dan River, Inc. to create luxury bed and bath products for the newly developed Ebony Home brand. Ebony home will use the publisher's long history and expertise to market to the African American market. The African American market is the _____ for the Ebony Home Brand.

A. target market

The Detroit Tigers, a Major League Baseball team, used customer satisfaction surveys of season ticket holders to determine why the number of season ticket holders was declining. The survey was an example of a:

A. touch point

A sales-orientation firm defines its business (or mission) in terms of:

B. Goods and services

What is measured by comparing the relative cost of a standard of goods and services in different geographic areas?

B. Purchasing power

A marking researcher is conducting a focus group interview with working mothers to learn how to Kraft can better meet their needs for convenience foods. What type of research does this represent?

B. applied

All of the following are ethical theories relevant to marketing EXCEPT:

B. attribution theory

____is the primary determinant of a person's earning potential.

B. education

Patents on prescription medications give pharmaceutical companies that own the patents a ______ for 17 years until the patent expires.

B. sustainable competitive advantage

A ____ is a group of people or organization for whom an organization designs, implements, and maintains a marketing mix intended to meet the needs of that group, resulting in mutually satisfying exchanges.

B. target market

Which of the following statements best describes the typical target market?

B. target markets change over time as consumers drop in/out of the market, and as tastes change.

Marketing managers cannot control ____, but they can sometimes influence it.

B. the external environment

Which of the following is a potential disadvantages associated with an undifferentiated strategy?

B. unimaginative product offering

All of the following are criteria for successful marketing segmentation EXCEPT:

C. Accountability

What is the cooperative effort of a for-profit firm and a nonprofit organization?

C. Cause-related marketing

A market is people or organizations that have.

C. Needs and wants and an ability and willingness to buy

Toys "R" Us collects a vast amount of data through its website, direct mailing, and retail stores, To be useful, all of these data would be centralized in a:

C. data warehouse

Marketing research had three functional roles. These roles are.

C. descriptive, diagnostic, and predictive

Some market-orientation firms give employees expanded authority to solve customer problems on the spot. This is known as:

C. empowerment

After learning that many of their customers were shopping at a nearby health food store for free-range chickens and organic produce, IGA grocery stores began stocking more organic items. IGA adjusted its marketing strategy based on _____.

C. environmental scanning

____ is the process that turns marketing plans into action assignments and ensures these assignments are executed in a way that accomplishes the plan's objectives.

C. implementation

An individual's _____ is a composite of psychological makeup and environmental forces. It includes people's underlying dispositions, especially their mist dominant characteristics.

C. personality

Fujifilm Computer Products has improved the efficiency and productivity of its plant, which manufactures printing technology. For the new fiscal year, the company projects a production increase of 25%. It has instructed its sales for to aggressively distribute and promote its printers. The CEO is sure the market will absorb more product if the sales for is determined and assertive. Fujifilm appears to have a _____ orientation.

C. sales

Many people in the US choose to drink light beer because they value thin and fit bodies. In Europe, light beers have had little success because flavor is valued more highly. For international beer manufacturers, this difference illustrates how _____ influences marketing.

C. social factors

____ is a form of learning that occurs when one response is extended to a second stimulus similar to the first.

C. stimulus generalization

A subgroup of a single business or collection of related businesses within the larger organization is called:

C. strategic business unit

SAP, the world's largest business software company, has pledged to put the "customer at the center" of their universe. SAP has captured the idea of:

C. the marketing concept

Riot media is a media and toy company that capitalizes on the "gross-out" humor that boys ages 8-12 greatly enjoy. In other words, it targets:

C. tweens

One facet of marketing is that it is:

D. a philosophy that stresses the customer satisfaction

Another word for evoking set is:

D. consideration set

All of the following are characteristics of culture EXCEPT:

D. culture is an inherent trait

At what level of the pyramid of corporate social responsibility will firms do what is right, just, and fair?

D. ethical

The _______ is the federal government agency charged with enforcing regulations against selling and distribution adulterated, misbranded, or hazardous products of a specific type.

D. food and drug administration

During WWII, German industrialist Oskar Schindler paid money out of his own pocket in order to hire and save almost 12,000 Jews during the Holocaust by employing them in his enamelware and ammunition factories. Some evidence indicated that his ammunition factories deliberately produced faulty product and did not manufacture a single usable shell for the Nazis. Schindler was more likely at the _____ stage of ethical development.

D. post conventional morality

When McDonalds introduced yogurt parfaits, entrée salads, and fruit to offer their current customers more healthy options, the company was engaging in a ___ strategy.

D. product development

Social influences on customer buying designs include

D. reference group, opinion leaders, and family

Frito-Lay is considered the king of the salty snack industry with its distribution network of 42 plants, 12,800 delivery people, and more than 900 tractor trailers formed into a retail delivery powerhouse. Smaller manufacturers of salty snacks find that monitoring the activities of Frito-Lay is an effective way to monitor the ______ factors within their external environments.

D. social

Ethnographer can record all of the following EXCEPT:

D. what participants are thinking

Which of the following statements describes ethics?

E. all of the Above

______ is defined as the relationship between benefits and the sacrifice necessary to obtain those benefits.

E. customer value

After-tax income is referred to as:

E. disposable income

The company that manufactures Molson beer, which is typically consumed by males, launched an alcoholic lemonade beverage to attract more females. This launch of a new product to attract a new marker for Molson's products is an illustration of a ____ strategy.

E. diversification

The four components of the pyramid of corporate social responsibility are:

E. economic, legal, ethical, and philanthropic responsibilities

China's new 5% tax on disposable wooden chopsticks, reflecting concerns about deforestation, has been praised by environmentalists. The move is hitting hard at the Japanese, who consume 25 billion sets of wooden chopsticks annually. Almost all of the chopsticks used in Japan come from China. The requirement for Chinese manufacturers of wooden chopsticks to pay the 5% tax is a _____ factor in their environment.

E. legal

_____ occurs when a business is defined in terms of goods and services rather than by the benefits customers seek from it.

E. marketing myopia

___ is the process of dividing a market into meaningful groups that are relatively similar and identifiable.

E. marketing segmentation

General mills is consistently ranked among the top five contributors of food in the US. The company also steps forward to help support victims of natural disasters with food donations to organizations such as the Red Cross. These donations of food are an example of:

E. philanthropy

Lands' End guarantees its products for as long as you own them. The company would seem most concerned with which element of the marketing mix?

E. product

A company that sets its goals and strategies based on what its current equipment can produce, what products engineering can design, and what the company itself can do best, has a ____ orientation.

E. production

On any given day a person may be subject to over 2,500 advertising messages but may only be away of 10 to 20 of them. This is called?

E. selective exposure

All of the following are types of nonprobability sample EXCEPT:

E. systematic sample

Alec had his gall bladder removed, but he was unconscious during the operation. In fact, even though he has an incision, he really has no way of knowing if the service was actually performed even after it was allegedly performed. That is because the medical services such as this exhibit __________ qualities.

a. credence

Almost all cell phones sold in the US are black and gray. Almost all cell phones sold in Europe are colorful, and very few black phones are sold. A cell phone manufacturer knowing this information could use ____ segmentation when selling its phones internationally.

a. geographic

Shane had every reason to believe that antacid he purchased would relieve his stomach problems if he followed the directions on the box. This is an example of a(n):

a. implied warranty

Auto repair, manicures, and landscaping are all services that are produced and consumed at the same time. All of these services exhibit the service characteristics of:

a. inseparability

One quarter of Ace's 60,000 SKUs are vendor-managed through software called the "Collaboration" program. This software allows certain vendors to go online to get information to build their forecasts. The result of this application is fewer shipments, fuller pallets, increased pallets per truck, and a reduction in freight. Collaboration is part of Ace's:

a. logistics information system

Consumers who buy your product most or all or the time are called:

a. loyal customers

UGG footwear has a portion of its website featuring photographs of celebrities wearing UGG shoes. The Celebrities serve as ____.

a. opinion leader

Which of the following is a means of displaying or graphing, in two or more dimensions, the location of products, brands, or groups of products in customers minds?

a. perceptual mapping

Lea Kirkham is a physician. She charges each patient the same price for a physical examination, whether the procedure takes 10 minutes or a full hour. Which pricing policy is Dr. Kirkham following?

a. professional services pricing

An organization is using ______ when it sets its prices so that total revenue is as large as possible relative to total costs.

a. profit maximization

Odd-even pricing is also called:

a. psychological pricing

Which of the following intermediaries sell mainly to consumers?

a. retailers

Chick-fil-A uses cows as their mascot. The cows are sometimes dressed in funny costumes or involved in some kind of behavior that defies cow-like conduct. Always the message is to encourage people to eat chicken, not beef. Chick-fil-A is the ____ of the message in this communication process.

a. sender

Which of the following manufacturers most likely uses intensive distribution?

a. snickers candy bars

When the local Shell station raises or lowers its prices on its gasoline, the Marathon station across the street makes the same changes in its pricing. This is an example of _________ pricing.

a. status quo

____ use a past set of occurrences to predict the likelihood that some other occurrence, such as a response or purchase, will take place in the future.

c. data mining

Sherwin-Williams' Dutch Boy paint has packaging that is getting rave reviews. The new Twist&Pour paint is packaged in an all-plastic gallon container with an easy twist-off lid, comfortable side handle, and even a pouring spout. There's no other paint product like it on the market. This innovative packaging was most likely designed for which of the following functions?

a. to facilitate product use and convenience

Supply chain managers are responsible for all of the following EXCEPT:

b. auditing the accounting practices of suppliers to ensure compliance with ABC accounting

Maureen purchased a package of Bounce fabric sheets with Febreeze citrus scent. Since both brands were prominently listen on eh package, this would be an example of:

b. cobranding

A ____ is defined as the unique set of features of a company and its products that are perceived by the target market as significant and superior to the competition.

b. competitive advantage

Amy stopped by the grocery store to pick up a gallon of milk. As she was waiting to check out she noticed that People Magazine had an interesting cover story about Scarlett Johanasson. As Amy is a huge fan of Scarlett, she had to buy a copy. In this example, the People Magazine is an example of a(n) ________product.

b. convenience

The _________ is the quantity of a product that will be sold in the market at various prices for a specified time period, and the ____ is the quantity of a product that will be offered to the market by suppliers at various prices for a specified period.

b. demand; supply

Jones Soda is positioned as the anti-Coke. In the early years, few mainstream retailers sold Jones soda. Fans had to get their Jones fix in surf shops, tattoo parlors, and bookstores, adding to the brand's mystique. Jones Soda used its ____ to create a competitive advantage.

b. distribution channel

The service sector:

b. employs roughly 80 percent of the U.S. workforce

The first stage of the new product development process is:

b. establishing the new-product strategy

As a result of hearing the adventure of returning soldier, Monroe decide to enlist in the US Army. These stories he heard from the solider act as

b. extremal stimuli

A(n) refers to brands where at least one third of the product is sold outside the home country.

b. global brand

A newspaper article revealed that hazardous waste buried in an on-site landfill at a paper manufacturer were leaking into the local water supply. Even though the company quickly stopped the leak & paid for an additional purification system for the town, it still received some very negative publicity. The company should have:

b. implemented its crisis management team

Tobacco company Philip Morris runs television ads where they promote quitting smoking and direct viewers to a web site for support and help. These ads are examples of ___ advertising.

b. institutional

________ is the practice of marking up prices by 100 percent (or doubling the cost to set the selling price).

b. keystoning

______ is the extra revenue associated with selling an additional unit of output?

b. marginal revenue

Progressive Bank uses billboard, television, newspaper, and magazine advertising to inform consumers about their products. This is an example of ____ communication.

b. mass

When pole are hired to record traffic patterns in a shopping mall, they are engaging in ___ research.

b. observation

Mirage Resorts in Las Vegas has a system that allows hotel clerks instantaneous access to a client's gambling history to determine what sort of room or complimentary services will provide the guest with the highest level of service. The resort is practicing.

b. one-to-one marketing

A manufacturer of automobile component parts that has turned over all transportation functions to an independent third party in its supply chain has engaged in:

b. outsourcing

The market for turkey products is large. If a major producer of turkeys were to introduce a boneless fresh turkey wrapped around savory dressing, most of the large market for this new product would be aware of its existence. The market is price sensitive, and there is some potential competition. The appropriate strategy would be:

b. penetration pricing

The ____ is a process that describes the homework that must be done by a salesperson before he or she contacts a prospect.

b. preapproach

The practice of charging a very low price for a product with the intent of driving competitors out of business or out of the market is called:

b. predatory pricing

NASCAR racing fan are some of the most diverse and loyal fans in the world. They will stand in the pouring rain, the freezing cold, or the blistering hear for hours to shake the hand and get the autograph of a NASCAR driver. These fans are not concentrated in any one area, but are dispersed throughout the US. A web site designed to market NASCAR memorabilia would be most likely be successful if it used ___ segmentation to determine its target market.

b. psychographic

Income, ethnic background, gender, and age are all examples of ___ segmentation bases.

c. demographic

Jefferson Smurfit Company is a multibillion-dollar supplier of packaging materials. One of its salespeople rearranged production schedules at three different plants to satisfy an unexpected demand for boxes for General Electric. The salesperson's action is typical of the company's sales philosophy and indicates and emphasis on:

b. relationship selling

Changing consumers' perception of a brand in relation to completing brands is known as

b. repositioning

While many catalog retailers send out a standard catalog to all potential customer, Land's End uses information it has gathered about customers in its CRM system to target the catalog to the individual. This approach used by Land's End is an example of a _________ (gun)

b. rifle

_____ are promotion tools used to facilitate conversation among people online.

b. social media

The most popular method for gathering primary data is ___, in which a researcher interacts with people to obtain facts, options, and attitudes.

b. survey research

For a nail salon, the costs associated with the purchase of nail polish and other products like nail polish remover, sterilized equipment, laundry service for the towels, and the beverages given to customers, are all examples of ____________ costs.

b. variable

When compared to other forms of promotion, personal selling:

c. Can use a message customized to the immediate needs of the customers

A movie studio wants to give fans a sneak peek of the trailer for an upcoming film. Which of the following would be the best platform for the studio to use?

c. YouTube

One hot August day, Tom saw a can of Arizona Beverage Company's Arnold Palmer Half-and Half- iced tea and lemonade drink at the local convenience store. He decided to try the product and found that he really liked it. Now Tom regularly purchases this product to quench his thirst on hot days. Tom is an example of a(n):

c. adopter

While most marketing to Generation Y tired so hard to be in style that it bordered on parody, Vans has kept the decades old brand real and vital for Gen Yers. Marketing programs the footwear manufacturer uses to reach Gen Yers include the Vans skate parks, while operates in malls around the country; the wildly successful vans warped tour for alternative music; and the vans triple crown, the brands answer to the X games. The segmentation plan used by vans relies heavily on ___ segmentation.

c. age

ThermaCare air-activated heat wraps are meant to be wrapped around sore muscles and joints. The product is advertised as a powerful pain reliever and a source of deep muscle relation. Its soothing warmth can work at night while you sleep to restore your body. The manufacturer of ThermaCare heat wraps is using ____ segmentation.

c. benefit

Which form of advertising is designed to influence demand for a specific brand?

c. competitive

An ad for the new Magnifique perfume by Lancome shows that it can be purchased at Macy's. this ad was most likely an example of _____ advertising.

c. cooperative

Certified Grocers Midwest, Inc., the Chicago-based grocery wholesale cooperative provides all kinds of meats, cereals, canned and fresh fruits and vegetables, beauty aids, health care items, and pet products to the supermarkets in its channel. Certified Grocers is aiding consumers by overcoming:

c. discrepancy of assortment

When consumers are sensitive to price changes, _____ occurs.

c. elastic demand

Jans twin sister Joan is fantastic cook who makes wonderful homemade meals for her family. Jan cannot cook and wishes she could be the same. And ad for stovetop stuffing promises "one box, three meal ideas, 30 minutes" Jan making a point of adding this item to her grocery list. According to Maslow's Hierarchy, This ad appeals to Jan's ___ needs.

c. esteem

Alanna is looking into purchasing a scooter because of her interest in the environment. She needs a reasonably-priced, comfortable, and safe, scooter with room to store her books. She is not familiar with these products and this is a major purchase for her. Purchasing a scooter will probably involve.

c. extensive decision making

Modern Bride is a publication that contains articles and lots of ads for the bride-to-be. Many young women consult this magazine as they plan their special day. The segmentation base use to define the publication's target market is based on ___ values.

c. family life cycle

To gain trust in the social media environment, a brand should:

c. give customers a quick access to the information they came for

In traditional selling, more time is spent ____ than in relationship selling.

c. handling objections

Statements on Kashi cereals and breakfast bars stating that they have no artificial colors, flavors, or preservatives would most likely be an example of

c. information

Once customer data are analyzed and transformed into usable information, the information must be.

c. leveraged

Studies of how consumers relation to internet entertainment classify them into nine different groups. One category is "mouse Potatoes," who spend most of their time online, who want the most current gadgets, and who believe the work pictured in the cartoon The Jetsons will someday exist. This is a description of the ___ of "Mouse Potato"

c. lifestyle

Jack's Pet Store offers customers who purchase pet food a "Bakers Dozen" card. After customers purchase 12 bags of pet food from Jack's, they get the 13th bag free. The Bakers Dozen card is an example of a:

c. loyalty marketing program

When a salesperson offers a discount if a prospect places a larger order, he or she is using the process of:

c. negotiation

Patrick goes to the movies three or four times each week. He operates a blog where he writes long, detailed reviews of the latest releases. Patrick's blog would best be described as a:

c. non-corporate blog

In which logistical component of the supply chain will you find electronic data interchange (EDI) a common feature?

c. order processing

Acme Lawnmowers sells its mowers to retailers at different prices, depending on whether they are independent stores or members of a national chain. It uses_____

c. price discrimination

A 16-ounce bottle of Prairie Herb vinegar sells for $4.95, and a 16-ounce bottle of Heinz vinegar costs 1.05. Prairie Herb vinegar is new to the market, perceived to be of higher quality, and provides a unique flavor to foods even though it is used in the same way as Heinz vinegar. Prarie Herb vinegar is most likely using a ________ policy.

c. price skimming

Along with its Macintosh computer line, Apple markets its iPod, iPhone, and AppleTV products. This is an abbreviated listing of the company's:

c. product mix

The manufacturer of Robitussen cough & cold medicine provides sturdy displays for retailers, such as Walgreen's, Kroger, & Walmart, to help merchandise all the robitussin products consumers might need for the cold & flu season. Robitussn is using a(n)_____Promotional strategy.

c. push

Each week Jess comes to the supermarket with a list of essential items: milk, bread, peanut butter, and chocolate. This is an example of

c. routine response behavior

JCPenny sends representatives to shop at similar retailers to make sure it is charging comparable prices for its products. JCPenny probably uses a ____________ strategy.

c. status quo pricing

Which of the following products has the lowest level of trialability?

c. surgically implanted hearing aids

Freda was proud of her new iPhone. But she was disappointed when she noticed scratches on its display surface. If Freda had known about the clear static cling protective films that were available to protect the IPhone display from scratches, she could have avoided this annoying problem. For Freda, the protective films are a(n) _________ product.

c. unsought

Most airlines' frequent flyer programs reward the most frequent flyers with business class upgrades and flight lounge privileges. Airlines are using these reward as a means of implementing ____ segmentation.

c. usage rate

Location-based social networking sites:

d. Combine the fun of social networking with the utility of location-based GPS technology

The promotional mix consists of:

d. advertising, personal selling, sales promotion, and public relations

Which of the following entails placing two or more brand names on a product or its package?

d. cobranding

Andrea just purchased a trip to Jamaica as a present to her husband for their tenth wedding anniversary. Andrea is anxious about the trip, afraid Bill not like her choice of location and worried she spent too much money. Andrea is experiencing.

d. cognitive disonance

Jeni's Splendid Ice Creams has decided to put its new Beet Cake with Black Walnut ice cream on the market. This product has entered the ____________stage of new-product development.

d. commercialization

Around election time every year, we see ads on television claiming that one candidate is superior to another in terms of experience, capability, and/or ethics. Sometimes opponents are named and even vilified in these ____ ads.

d. comparative

.Which of the following is the best example of a shopping product for most consumers?

d. digital camera

What is the last step of the marketing research process.

d. follow up

Point-of-purchase promotions work best for:

d. impulse buys

What are the three basic tasks of promotion?

d. informing, persuading, reminding

Which of the following describes a disadvantage associated with water transportation?

d. lack of speed

Which of the following would imply demand would be elastic?

d. many substitute products

_____ is a company's product sales as a percentage of total sales for that industry

d. market share

When Maya purchased a full-size bottle of Purell Hand Sanitizer, she received a free, purse-sized bottle as well. The purse-sized bottle is an example of a:

d. premium

Marketing managers who attempy to raise the quality image of their product by seeling it at high prices are following a(n) ____________ strategy

d. prestige pricing

AMC Theaters offers customers a package that includes two movie tickets, two small drinks and one small popcorn all price together at $29.99. This pricing technique is called:

d. price bundling

The level of relationship marketing that is least likely to be effective in the long term because its advantage is easily imitated by other firms is based on:

d. pricing incentives

Target stores sell many premium foods under the name Archer Farms. This brand can only be purchased in Target stores and is and example of a(n) __________brand.

d. private

_____ is communications by marketers that inform, persuade, and remind potential buyers of a product in order to influence an opinion or elicit a response.

d. promotion

____ is the promotional mix element that evaluates public attitudes, identifies issues tat may elicit public concern, and executes programs to gain understanding and acceptance.

d. public relations

The major characteristic that is used to differentiate among types of intermediaries is whether they:

d. take the title to the products they sell

H&M plans to open a new store in Saudi Arabia. It will be staffed completely by women. Saudi Arabia has strict laws about women interacting with men other than their husbands so only women will be permitted to shop there Which type of demographic segmentation is H&M using.

e. Gender

One of the advantages of TVadvertising is:

e. ability to reach wide and diverse audiences

___ are learned tendencies to respond consistently toward a given object.

e. attitudes

In the _______ stage of new-product development, preliminary demand, cost, sales, and profitability estimates are made.

e. business analysis

Which of the following involves the association of a for-profit company with a nonprofit organization?

e. cause-related marketing

A company that has a ___ customizes its product offering based on data generated through interaction between the customer and the company.

e. customer centric focus

The price skimming strategy is sometimes called a "market-plus" approach to pricing because it denotes a high price relative to the prices of competing products. This strategy works best when:

e. demand is greater than supply

The only way Jim Keeler in New Mexico can get a box of Carolyn Popwell's festive holiday truffles for Washington is to order it through the mail. Popwell, who makes the candy by hand, uses a(n)___ exclusively.

e. direct channel

All of the following are categories of adopters in the diffusion process of innovations EXCEPT:

e. doubters

Revenue:

e. equals price of goods times quantity sold

"Girls Just Wanna Have Funds" is a Washington D.C. support group that consists of mostly young women that offers tips on budgeting and debt relief. Since you cannot evaluate the quality of the financial advice until after you have received it, this is an example of the __________ characteristic of service.

e. experience quality

A ___ is a form of personal interviewing that uses a group of seven to ten people who have been recruited because of certain desired consumer characteristics.

e. focus group

Which of the following stages of the new-product development process is the first filter in the new-product development process and serves to eliminate new-product ideas that are inconsistent with the organizations new-product strategy or are obviously inappropriate for some other reason?

e. idea screening

At the beginning of the maturity stage of the product life cycle, sales typically:

e. increase at a decreasing rate

A service cannot be touched, seen, tasted, hear, or felt in the same manner in which goods can be sensed and, therefore, is referred to as:

e. intangible

Which category of adopters adopt a new product because most of their friends have already adopted it?

e. late majority

The owner of a neighborhood hardware store had decided to sell a set of three padlocks for $5. He hopes the below-cost price for the locks will attract current and new customers who will also buy regularly priced items. The owner is encouraging store patronage through:

e. leader pricing

In a CRM environment, ____ is defined as the informal process of collecting customer information through customer contacts and feedback on product and service performance.

e. learning

Just as Terri was driving in sight of a billboard for chipotle Mexican Grill, a small child darted out into the street in front of her. Terri was so concerned with avoiding the child that she totally missed the restaurant's billboard. In terms of the communication process, the small child acted as:

e. noise

A biological metaphor that traces the stages of a product's acceptance, from its introduction (birth) to its decline (death) is called the:

e. product life cycle

An article in business week about the reengineered Honda CRV is an example of:

e. publicity

All of the following are types of consumer sales promotions EXCEPT:

e. push money

For years, Diet Dr. Pepper has been considered a diet drink. After declining sales, the company is attempting to present Diet Dr. Pepper as an alternative to having dessert. This is an example of ________ strategy.

e. repositioning

Dell's back-to-back school program allows students who buy a new laptop computer for college to get a free printer. The printer giveaway is a(n):

e. sales promotion