marketing final review test 1

companies that take a proactive stance toward the marketing environment are most likely to____

develop strategies to change the environment in their favor

which of the following terms is used to describe the actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers

marketing environment

the market researchers at honeycamp foods gather daily sales data and sort it by product line and region

marketing info system

the art and science of choosing target markets and building profitable relationships with them is called_____

marketing management

which of the following terms refers to sellers being preoccupied with their own products and losing sight of underlying consumer needs

marketing myopia

an organic farmer has identified three distinct groups that might be interested in this products: vegetarians, health conscious individauls, and people identified as trendsetters who try out new products in the market before others. these three groups are examples of_____

marketing segments

according to maslows hierarchy of needs, which of the following is the least pressing need

self-actualization

keith, a clothing store owner offers product suggestions to customers based on their current purchases. which of the following is keith trying to increase

share of customer

which of the following companies has a market- oriented business- definition?

a cosmetic company, whose business definition is: we sell hope and self- esteem

which of the following terms refers to a specific mix of human traits that may be attributed to a particular brand

brand personality

the major activity in a strategic planning is ____ whereby management evaluates the products and businesses that make up the company

business portfolio analysis

according to the model of buyer behavior, the buyers characteristics and ____ are the two primary parts of a "buyers black box"

buyers decision process

in the context of product characteristics that influence the rate of adoption______ refers to the degree to which the innovation fits the values and experiences of potential consumers

compatibility

the marketing department of a reputed firm wants to improve strategic decision making, track the actions of other players in the market, and provide early warning of opportunities and threats. which of the following would help the firm achieve its objective

competitive marketing intelligence

market segmentation can be best described as the process of _____

dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors, and who might require separate products or marketing programs

in a SWOT analysis which of the following would be considered a strength

internal capabilities

which of the following best describes divisibility of an innovation that influences the rate of adoption

it is the degree to which the innovation may be tried on a limited basis

______ describes changes in an individuals behavior arising from experience

learning

redfin manufactures diving equipment that is highly regarded by customers worldwide. each department in redfin contributes to its success and can be thought of as

link in the company's internal value chain

paul robinson has identified a group of potential customers who seem to respond in a similar way to a series of magazine and radio advertisements for his company's product. paul has identified a

market segment

james has decided to buy a new vehicle. his brother john has recently purchased a new truck and recommends the same model to james. james finally decides to buy the same truck. which of the following sources of information has most likely influenced james purchase decision

personal sources

railroads were once operated based on the thinking that users wanted trains that would offer the most in quality, performance, and innovative features. the railroad managing companies overlooked the fact that there could be other modes of transportation. this reflects the____

product

hispanic americans tend to be deeply family oriented and make shopping a family affair. older consumers are brand loyal, while younger hispanics have shown increasing price sensitivity and willingness to choose store brands. hispanic americans make up a

subculture

marketing is defined as a social and managerial process by which individuals and organizations obtain what they need and want through_____

value creation and exchange

which of the following customer questions is answered by a company's value proposition

why should i buy your brand rather than a competitors