Marketing Midterm 3250

Conscientious marketers face many​ dilemmas, which include all of the following except​ __________. A. companies and their managers are not responsible for making moral judgments B. not all managers have fine moral sensitivity C. principles to guide companies and marketing managers on issues of ethics and social responsibility are not clear D. the finest guidelines cannot resolve all the difficult ethical situations the marketer faces E. the best thing to do is often unclear

A.

The American Marketing Association​ (AMA) developed a code of ethics for marketers based on three principles. These three principles are​ __________. A. do no​ harm, embrace ethical​ values, and foster trust in the marketing system B. increase​ sales, increase​ revenues, and increase profits. C. do no​ harm, embrace ethical​ values, and foster trust in the government D. provide excellent customer​ service, offer fair​ prices, and do no harm E. ensure safe​ products, inform​ consumers, and improve the quality of life

A.

What does a market segment consist​ of? A. A group of consumers who respond to the marketing effort in the same way B. A group of competitors C. A mental image of a product D. A group of similar products E. The 4 Ps

A. A group of consumers who respond to the marketing effort in the same way

What are the three cultural factors that influence consumer buyer​ behavior? A. ​Culture, subculture, and social class B. ​Culture, family, and lifestyle C. ​Culture, subculture, and family D. ​Culture, subculture, and lifestyle E. ​Culture, social​ class, and lifestyle

A. Culture, subculture, and social class

The first group marketers try to bring their new products to the attention to are potential​ __________. A. innovators B. early adopters C. early mainstream D. lagging adopters E. late mainstream

A. Innovators

What are the four general characteristics that influence consumer​ purchases? A. Cultural​ characteristics, social​ characteristics, personal​ characteristics, and psychological characteristics B. Cultural​ characteristics, social​ characteristics, demographic​ characteristics, and the buyer decision process C. Economic​ characteristics, technological​ characteristics, demographic​ characteristics, and political characteristics D. Cultural​ characteristics, technological​ characteristics, social​ characteristics, and personal characteristics E. Technological​ characteristics, social​ characteristics, personal​ characteristics, and the buyer decision process

A. cult, soci, perso, and psych

In the product adoption​ process, __________. A. there are five stages B. consumers respond based on product characteristics C. consumers respond at different rates D. consumers are innovators E. consumers respond depending on their characteristics

A. there are 5 stages

What is the purpose of​ high-pressure selling? A. To convince customers to buy goods that are not on sale B. To persuade people to buy goods they had no thought of buying C. To sell goods which are overstocked in inventory D. To ensure the customer gets good value from their purchase E. To sell customers goods that precisely fit their needs

B.

Which of the following statements regarding American subcultural groups is​ correct? A. African American consumers are price​ conscious, so they are less motivated by quality and selection. B. Asian Americans are the most affluent U.S. demographic segment. C. Hispanic culture is homogenous and does not have subcultures within it. D. Hispanics are generally not family oriented. E. Brands are of little importance to African American consumers.

B. Asians are affluent

​__________ is the first stage in the new product adoption process. A. Adoption B. Awareness C. Evaluation D. Interest E. Trial

B. Awareness

The first step in strategic planning involves​ __________. A. setting objectives and goals B. defining the​ company's mission C. designing a business portfolio D. developing functional plans E. developing a marketing plan

B. defining the company's mission

​__________ involves evaluating each market segments attractiveness and selecting one or more segments to enter. A. Market positioning B. Market targeting C. Marketing mix D. Market differentiation E. Market segmentation

B. market targeting

​__________ behavior occurs when consumers are highly involved with an​ expensive, infrequent, or risky purchase but see little difference among brands. A. Habitual buying B. ​Variety-seeking buying C. ​Dissonance-reducing buying D. ​Post-purchase E. Complex buying

C. Dissonance-reducing buying

Customer relationship building blocks consist of​ __________. A. price and promotion B. the four Ps of marketing C. customer value and satisfaction D. product and place E. social and product marketing

C. customer value and satisfaction

Which adopter category consists of opinion leaders who adopt new ideas early but​ carefully? A. Innovators B. Late mainstream C. Early adopters D. Lagging adopters E. Early mainstream

C. early adopters

Which of the following statements regarding habitual buying behavior is​ correct? A. In these types of purchases buyers carefully weigh their choices. B. In these types of purchases buyers are highly committed to one brand. C. In these types of purchases marketers often use price and sales promotion as incentives for purchas D. In these types of purchases buyers search extensively for information. E. In these types of purchases buyers see significant differences between brands.

C. price and sales

The​ __________ concept holds that consumers will favor products that are available and affordable. A. societal marketing B. selling C. product D. production E. marketing

D. Production

In determining which customers to​ serve, a company engages in which two marketing​ activities? A. Segmentation and positioning B. Segmentation and differentiation C. Positioning and differentiation D. Segmentation and targeting E. Targeting and positioning

D. Segmentation and targeting

Which of the following statements is correct regarding consumer buying​ decisions? A. A​ buyer's characteristics such as age and income have little influence on buying decisions. B. The easiest part of studying buying decisions is determining the whys behind consumer buying behavior. C. Marketers are interested in what and where consumers​ buy, but not how much they buy. D. Consumers are often unaware of what influences their purchases. E. The consumer buying decision process is of little interest to marketers.

D. consumers unaware

What is the correct order of the five stages in the buyer decision​ process? A. Information search​, evaluation of alternatives​, need​ recognition, the purchase decision​, and postpurchase behavior B. Need recognition​, the purchase​ decision, information search​, evaluation of alternatives​, and postpurchase behavior C. Information​ search, need recognition​, evaluation of alternatives​, the purchase decision​, and postpurchase behavior D. Evaluation of​ alternatives, information​ search, need​ recognition, the purchase​ decision, and postpurchase behavior E. Need recognition​, information search​, evaluation of alternatives​, the purchase decision​, and postpurchase behavior

E.

Which of the following statements regarding generational marketing is​ correct? A. Marketers see baby boomers as one homogenous group. B. Each generation is typically at the same socioeconomic level. C. Marketers see Gen Z as one homogenous group. D. The most effective way to segment by age is to use birth date as the basis. E. Marketers need to form more precise​ age-specific segments within each generational group.

E.

The four Ps of the marketing mix have been redefined in​ buyer's terms as the four As. Product design influences​ __________, price affects​ __________, place affects​ __________, and promotion influences​ __________. A. ​acceptability; affordability;​ awareness; accessibility B. ​affordability; accessibility;​ acceptability; awareness C. ​awareness; affordability;​ accessibility; acceptability D. ​awareness; acceptability;​ affordability; accessibility E. ​acceptability; affordability;​ accessibility; awareness

E. Acceptability; affordability; accessibility; awareness

The BCG matrix classifies products which have a high market share in a low growth market as​ __________. A. cash stars B. stars C. dogs D. question marks E. cash cows

E. Cash cows

Effective positioning is based on​ __________. A. eye level​ in-store shelf space B. choosing which segments to profitably serve with a market offering C. market share D. identifying groups of consumers with similar needs E. differentiation

E. Differentiation

Mission statements should be defined in terms of satisfying basic customer needs. In other​ words, they should be​ __________. A. product oriented B. media oriented C. price oriented D. relationship oriented E. market oriented

E. Market oriented

Which of the following is a personal factor that influences a​ consumer's buying​ behavior? A. Family B. Social class C. Motivation D. Learning E. Occupation

E. Occupation

​__________ are distribution channel firms that help the company find customers or make sales for them. A. Financial publics B. Physical distribution firms C. Financial intermediaries D. Marketing services agencies E. Resellers

E. Resellers

Which of the following uses a​ sense-and-respond philosophy to promote a​ customer-centered marketing​ orientation? A. The production concept B. The product concept C. The selling concept D. The societal marketing concept E. The marketing concept

E. The marketing concept

Which of the following is not one of the five marketing management​ functions? A. Implementation B. Planning C. Control D. Analysis E. Customer service

E. customer service

Within the​ growth-share matrix,​ "cash cows" are​ __________. A. ​high-growth, high-share businesses or products B. ​high-share businesses in​ slow-growth markets C. ​low-growth, low-share business units in​ high-growth markets D. ​low-growth, low-share businesses and products in​ high-growth markets E. ​low-growth, high-share businesses or products

E. low-growth, high-share businesses or products

What are the four major psychological factors that influence consumer buyer​ behavior? A. ​Motivation, learning,​ personality, and​ self-concept B. ​Motivation, perception,​ learning, and personality C. ​Perception, learning,​ lifestyle, and social roles D. ​Perception, learning, beliefs and​ attitudes, and personality E. ​Motivation, perception,​ learning, and beliefs and attitudes

E. mot, perc,learn, and beli and atti

The major activity in strategic planning is the analyses of a business​ __________. A. plan B. unit C. goal or objective D. experience E. portfolio

E. portfolio

​__________ products have low immediate appeal but may benefit consumers in the long run. A. Pleasing B. Salutary C. Deficient D. Undesirable E. Desirable

Salutary

​Strategically, a company may phase out or sell an SBU. This is known as​ __________. A. divesting B. milking C. harvesting D. building E. holding

A. divesting

Criticisms of​ marketing's impact on society as a whole include​ __________. A. creating too much​ materialism, too few social​ goods, and planned obsolescence B. high​ prices, too few social​ goods, and cultural pollution C. creating too much​ materialism, too few social​ goods, and cultural pollution D. high​ prices, deceptive​ practices, and poor service to disadvantaged consumers E. high​ prices, planned​ obsolescence, and​ high-pressure selling

C.

​__________ marketing is perhaps the​ fastest-growing digital marketing platform. A. Mobile B. Online social C. Social media D. ​Real-time E. Sustainable

A. Mobile

Shortages of certain raw materials is a major trend related to the​ __________ environment. A. natural B. technological C. social D. economic E. political

A. Natural

​A(n) __________ stance by companies toward the marketing environment is preferred over a reactive stance. A. proactive B. competitive C. active D. passive E. controllable

A. Proactive

Which of the following is an accurate statement about building customer relationships in the modern marketing​ era? A. Building relationships through​ consumer-generated content is expensive and takes time. B. Customers have no role in managing relationships and creating personal brand experiences. C. Digital technologies and social media have had little impact on relationship building. D. New digital and social media relationship tools are a fad which marketers can safely ignore. E. Digital technologies and social media have caused a decline in​ customer-engagement marketing.

A. Building relationships through consumer-generated content is expensive and takes time

​P&G launched their​ "Tide Loads of​ Hope" program, which provides mobile laundromats to families in​ disaster-stricken areas.​ P&G washes,​ dries, and folds clothes for these families free of charge. This is an example of​ __________. A. ​cause-related marketing B. putting profits ahead of social responsibility C. adhering to government regulation D. environmental sustainability E. being socially irresponsible

A. Cause-related marketing

A​ company's mission statement should be focused on​ __________. A. customers This is the correct answer.B. objectives and goals C. sales D. profit E. investment

A. Customers

What does a company do to start the strategic planning​ process? A. Define its overall purpose and mission. B. Perform a cost analysis. C. Identify the needs and wants of their customers. D. Analyze its competitors. E. Plan their marketing mix.

A. Define its overall purpose and mission

​__________ is the act of obtaining a desired object from someone by offering something in return. A. Exchange B. Want C. Satisfaction D. Demand E. Need

A. Exchange

In which way does increasing customer satisfaction disrupt the internal value​ chain? A. It can increase production​ costs, increase​ inventories, and disrupt production schedules. B. It aligns all functional areas with the goal of increasing customer value. C. It will gain commitment from the entire company to engage customers. D. It makes all departments open double quote"think consumer.close double quote" E. It will coordinate the efforts of different company departments to deliver customer value

A. It can increase production costs, increase inventories, and disrupt production schedules

​__________ plays a key role in the​ company's strategic planning. A. Marketing B. Operations C. Finance D. Accounting E. Human Resources

A. Marketing

A​ brand's __________ involves the set of benefits or values it promises to deliver to consumers. A. value proposition B. target marketing C. customer management D. market segmentation E. marketing management

A. Value proposition

Demography studies statistics that include​ __________. A. ​age, gender,​ race, and occupation B. population​ size, density, income​ distribution, and culture C. ​age, gender, government​ regulation, and race D. the​ economy, technology,​ family, and age structure of the population E. ​age, race, income​ distribution, and lifestyle

A. age, gender, race, and occupation

The primary goal of consistently delivering superior value is to​ ________. A. build profitable customer relationships B. maximize profits C. keep costs down D. expand into global markets E. avoid the need to advertise

A. build profitable customer relationships

The key element of successful marketing today is to​ __________. A. create value B. develop​ one-of-a-kind products C. run frequent promotions D. advertise on television E. offer low prices

A. create value

Although a​ "customer-centered" firm seeks to deliver high customer satisfaction relative to​ competitors, it​ __________. A. does not attempt to maximize customer satisfaction B. attempts to maximize customer satisfaction C. attempts to gain customer satisfaction at all cost to ward off competition D. can increase satisfaction by increasing its services compared to its competitors E. can increase satisfaction by lowering prices compared to its competitors

A. does not attempt to maximize customer satisfaction

When Under Armour expanded its current products into global​ markets, it was pursuing which growth​ strategy? A. Market development B. Divesting C. Product development D. Diversification E. Market penetration

A. market development

Some​ retailers, such as the Dollar​ Store, Dollar​ Tree, and Family​ Dollar, profitably focus on buyers with modest means. This is an example of​ __________. A. market targeting B. packaging C. positioning D. the 4 Ps E. the marketing mix

A. market targeting

You are thirsty and decide to have an iced tea. Your thirst is a​ ________ and your choice of iced tea is a​ ________. A. ​need; want B. ​demand; want C. ​need; demand D. ​want; demand E. ​want; need

A. need; want

Market offerings include​ ________. A. ​products, services, and experiences B. ​demands, exchanges, and relationships C. ​products, services, and exchanges D. ​needs, wants, and demands E. ​value, satisfaction, and markets

A. products, services, and experiences

One key role marketing plays in a​ company's strategic planning is to​ __________. A. provide a guiding philosophy B. work to add customer value so other departments do not have to C. eliminate the need to coordinate marketing with other departments D. focus on the customer while other departments formulate strategies E. allow other departments to not be concerned with marketing

A. provide a guiding philosophy

​__________ considers the present needs of business and the future needs of consumers. A. The societal marketing concept B. The strategic planning concept C. The sustainable marketing concept D. The environmental marketing concept. E. The marketing concept

A. societal

What is the overall goal of marketing​ strategy? A. To create customer value and build profitable relationships B. To identify​ competitors, suppliers, and publics C. To position and differentiate the product D. To develop the marketing mix E. To segment the market and target specific segments

A. to create customer value and build profitable relationships

Which of the following correctly lists marketing​ intermediaries? A. The company​ itself, competitors,​ suppliers, and customer markets B. ​Resellers, physical distribution​ firms, marketing services​ agencies, and financial intermediaries C. ​Resellers, physical distribution​ firms, customer​ markets, and competitors D. ​Resellers, physical distribution​ firms, marketing services​ agencies, and customer markets E. ​Suppliers, competitors,​ resellers, and publics

B.

Which of the following is a true statement regarding managing and measuring marketing return on investment​ (ROI)? A. One reason ROI is used is because it is very easy to measure. B. Marketers are increasingly using measures such as customer acquisition and​ retention, customer​ engagement, and customer equity as measures of ROI. C. Marketers are increasingly using​ customer-centered measures of ROI which include brand​ awareness, sales, and market share. D. There is a consistent definition of ROI used by marketers. E. One measure of ROI is sales generated by investments in marketing activities.

B.

The basic concept underlying marketing is that of​ __________. A. customer wants B. customer needs C. customer demand D. customer relationship E. customer experience

B. Customer needs

​__________ is the​ customer's evaluation of the difference between all the benefits and all the costs of a market offering relative to those of competing offers. A. Objective value B. ​Customer-perceived value C. Demand D. Satisfaction E. Exchange

B. Customer-perceived value

​__________ requires that the company continually seek real product and marketing improvements. A. ​Consumer-oriented marketing B. Innovative marketing C. Societal marketing D. ​Sense-of-mission marketing E. Customer value marketing

B. Innovative marketing

What is​ marketing? A. The aim of marketing is to make selling necessary. B. Marketing is a process of creating customer value. C. Marketing deals with telling and selling. D. Marketing is only selling and advertising. E. Marketing deals primarily with TV commercials.

B. Marketing is a process of creating customer value

Critics have charged that some companies use ​__________​, causing their products to become unfashionable before they actually should need replacement. A. unsustainable practices B. planned obsolescence C. deceptive practices D. deceptive pricing E. ​shoddy, harmful, or unsafe products

B. Planned obsolescence

What is the final step in the marketing​ process? A. Engage customers. B. Capture value from customers. C. Construct an integrated marketing program. D. Understand customer needs. E. Develop a customer​ value-driven strategy.

B. capture value from customers

What is​ redlining? A. Setting an artificially high price for a line of products B. The failure of large retailers to put stores in disadvantaged areas C. The target sales goal for high pressure selling D. The point at which marketers cross the line and use deception in any practice E. Selling unsafe products

B. failure to put stores in disadvantaged areas

Engaging customers and managing profitable customer relationships is the simplest definition of​ ________. A. a market B. marketing C. value D. satisfaction E. advertising

B. marketing

​Geographically, many Americans have been moving to small cities located beyond congested metropolitan​ areas, such as​ Minot, North​ Dakota; Boone, North​ Carolina; Traverse​ City, Michigan; and​ Concord, New Hampshire. These small cities are called​ __________. A. outlying areas B. micropolitan areas C. suburbs D. rural areas E. urban areas

B. micropolitan areas

The demand for organic produce is growing. Green Acres Farms grows only organic vegetables. In a SWOT​ analysis, the rising demand for organic produce would be​ a(n) __________ for Green Acres​ Farms, and the fact that they grow only organic vegetables is​ a(n) __________. A. ​strength; opportunity B. ​opportunity; strength C. ​opportunity; opportunity D. ​opportunity; threat E. ​threat; strength

B. opportunity; strength

Marketing was once understood in the sense of making a sale.​ Today, marketing is understood in the new sense of​ __________. A. developing innovative products. B. satisfying customer needs C. telling customers what they need D. eliminating promotion E. not engaging customers

B. satisfying customer needs

Socially and environmentally responsible actions that meet both the immediate and future needs of customers and the company is the central principle of​ __________. A. societal marketing B. sustainable marketing C. the marketing concept D. profitability E. strategic planning

B. sustainable

In marketing​ terms, what is a​ market? A. The products that are sold to customers B. The set of actual and potential buyers of a product or service C. All sellers of a product or service D. A​ company's current customers E. A retail establishment

B. the set of actual and potential buyers of a product or service

Each department can be thought of as a link in the​ company's __________. A. marketing management B. value chain C. market segmentation D. marketing mix E. delivery network

B. value chain

One important reason that business legislation is enacted is to​ __________. A. ensure that competition is unregulated B. ensure that companies make profits C. protect consumers from unfair business practices D. remove legal regulations from a free market economy E. provide legal guidelines for businesses and marketers without actually enforcing them

C.

Which of the following correctly identifies the five core customer and marketplace​ concepts? A. ​(1) Needs​, wants​, and demands​; ​(2) Market​ offerings; (3) Value and satisfaction​; ​(4) Competitors​; and​ (5) Profits B. ​(1) Needs; ​(2) Wants; ​(3) Demands​; ​(4) Market​ offerings; and ​(5) Markets C. ​(1) Needs, wants​, and demands​; ​(2) Market​ offerings; (3) Value and satisfaction​; ​(4) Exchanges and relationships​; and ​(5) Markets D. ​(1) Needs​, wants​, and demands​; ​(2) Products;​ (3) Value;​ (4) Customers; and​ (5) Competitors E. ​(1) Needs​, wants​, and demands​; ​(2) Market​ offerings; (3)​ Value; (4) Satisfaction​; and ​(5) Markets

C.

How has the Great Recession of 2008dash-2009 affected marketers in terms of consumer​ attitudes? A. Consumers are less willing to save their money. B. ​Consumers' attitudes have not been affected by the recession. C. Consumers are showing an enthusiasm for frugality. D. Consumers are moving from mindful to mindless spending. E. Consumers are less concerned with value for the dollar.

C. Consumers are showing an enthusiasm for frugality

Business legislation has been enacted for a number of reasons which include all of the following except​ __________. A. protecting consumers from unfair business practices B. to make firms take responsibility for the social costs of their production or products C. developing a code of ethics D. protecting companies from each other E. protecting interests of society

C. Developing a code of ethics

When a firm starts up or buys a business outside of its current product line and​ markets, it is pursuing which growth​ strategy? A. Market development B. Product development C. Diversification D. Divesting E. Market penetration

C. Diversification

What are the two measurements used in the BCG matrix to classify strategic business​ units? A. Relative market​ share; number of products the company produces B. Relative market​ share; return on investment​ (ROI) C. Relative market​ share; market growth rate D. Market growth​ rate; degree of competitiveness E. Market growth​ rate; return on investment​ (ROI)

C. Relative market share; market growth rate

The first step to a successful​ value-driven marketing strategy is to determine whom to serve with a market offering. To make this​ decision, marketers engage in which two​ activities? A. Targeting and positioning B. Segmenting and positioning C. Segmenting and targeting D. Customer management and demand management E. Segmenting and demand management

C. Segmenting and targeting

When​ McDonald's offers healthy menu choices and uses recyclable​ packaging, it is most appropriately following the​ __________. A. consumer health concept B. menu diversification concept C. sustainable marketing concept D. strategic planning concept E. societal marketing concept

C. Sustainable marketing concept

Companies such​ asIBM, Walmart, and Google now look beyond economic gain​ and, in their marketing​ strategies, they also consider the​ well-being of​ customers, the depletion of natural​ resources, the viability of​ suppliers, and the interests of the local community. This reflects which marketing​ philosophy? A. The selling concept B. The marketing concept C. The societal marketing concept D. The production concept E. The product concept

C. The societal marketing concept

What is the overall focus of strategic​ planning? A. To maximize profits B. To ensure prices are lower than competitors C. To create a game plan for​ long-run survival and growth in consideration of changing marketing opportunities D. To define the​ company's mission E. To design a business portfolio

C. To create a game plan for long-run survival and growth in consideration of changing marketing opportunities

What is the purpose of a value​ proposition? A. To balance customer management with demand management B. To determine whom a company will serve with its market offerings. C. To differentiate and position a market offering in the marketplace D. To define the target market E. To determine the prices a company will charge for its products

C. To differentiate and position a market offering in the marketplace

According to the​ text, the move from irresponsible consumption to sustainable consumption is ultimately the responsibility of​ __________. A. consumer protection agencies B. businesses C. consumers D. marketers E. the government

C. consumers

According to societal marketing​ principles, breakfast foods that taste good and are also nutritious would be classified as​ __________ products. A. deficient B. salutary C. desirable D. pleasing E. profitable

C. desirable

Compared to the mainstream buying​ public, Hispanic consumers tend to be deeply​ __________ oriented, making this a special characteristic and behavior. A. brand B. income C. family D. promotion E. quality

C. family

The most common form of marketing organization is​ __________. A. product management organization B. functional organization C. product organization D. customer management organization E. geographic organization

C. product organization

​__________ refers to activities that communicate the merits of the product and persuade target customers to buy it. A. Positioning B. Targeting C. Promotion D. Differentiation E. Segmentation

C. promotion

​Sense-of-mission marketing means that the company should define its mission in broad​ __________ terms rather than narrow product terms. A. profitability B. environmental C. social D. customer E. consumer

C. social

According to the​ growth-share matrix,​ __________ are​ high-share, high-growth products. When the market growth slows these products become​ __________. A. cash​ cows; dogs B. cash​ cows; stars C. ​stars; cash cows D. question​ marks; cash cows E. question​ marks; stars

C. stars; cash cows

What are the main components of a marketing​ plan? A. The marketing budget and a marketing dashboard B. ​Segmentation, targeting, positioning C. ​Product, price,​ place, promotion D. An executive​ summary, situation​ analysis, objectives, marketing​ strategy, action​ programs, budgets and​ controls, and threats and opportunities E. A mission​ statement, objectives, and a business portfolio

D.

What is the key to building lasting customer​ relationships? A. Marketing on the web B. Offering everyday low prices C. Creating unique products that competitors do not offer D. Creating superior customer value and satisfaction E. Selling products at a discount

D. Creating superior customer value and satisfaction

Ford offers a wide variety of cars that range from around​ $14,000 to more than​ $54,000. This reflects which economic​ factor? A. Income level B. Cost of living C. Interest rates D. Income distribution E. Tax rates

D. Income Distribution

To grow​ sales, Under Armour increased its spending on advertising by 35 percent to increase sales in its current markets. Which growth strategy does this​ represent? A. Product development B. Diversification C. Divesting D. Market penetration E. Market development

D. Market penetration

In SWOT​ analyses, the favourable factors or trends in the external environment that the company may be able to exploit to its advantage are referred to as​ __________. A. targets B. strengths C. weaknesses D. opportunities E. threats

D. Opportunities

What are the 4 Ps of​ marketing? A. ​Product, price,​ people, packaging B. ​Product, promotion,​ price, packaging C. ​Product, people,​ price, promotion D. ​Product, price,​ place, promotion E. ​Product, price,​ promotion, profit

D. Product, price, place, promotion

The​ __________calls for socially and environmentally responsible actions that meet the present needs of consumers and needs of future generations. A. environmentally friendly concept B. societal marketing concept C. strategic planning concept D. sustainable marketing concept E. marketing concept

D. Sustainable marketing concept

The actual and potential buyers in a market share which of the following​ characteristics? A. They are not affected by environmental forces. B. They have the same demographic profile. C. They do not engage in marketing. D. They share a particular need​ and/or want. E. They have little influence over marketers.

D. They share a particular need and/or want

One new technology marketers are adopting is radio frequency identification​ (RFID). What does this technology​ do? A. Allows SmartPhones to send and receive text B. Scans barcodes at point of purchase C. Weighs products at the point of purchase D. Tracks products and customers at various points in the distribution channel E. Identifies spam email before it is received

D. Tracks products and customers.....

For which customer relationship group should a company make continuous relationship investments to​ delight, engage,​ retain, and grow​ them? A. Barnacles B. Strangers C. Butterflies D. True friends E. True believers

D. True Friends

Which of the following correctly lists actors in a​ company's microenvironment? A. The​ economy, publics,​ competitors, suppliers B. ​Suppliers, marketing​ intermediaries, competitors, culture C. ​Suppliers, marketing​ intermediaries, technology, publics D. ​Competitors, marketing​ intermediaries, suppliers, publics E. ​Publics, demographics,​ suppliers, competitors

D. comp, market inter, suppliers, publics

The total combined lifetime value of a​ company's current and potential customers is called​ __________. A. customer loyalty B. share of customer C. market share D. customer equity E. customer retention

D. customer equity

To improve the performance of the​ __________, many companies today are partnering with other members of the supply chainlong dash—​suppliers, ​distributors, and customers. A. internal value chain B. ​partner-relationship network C. marketing system D. customer value delivery network E. strategic plan

D. customer value delivery network

A firm can be proactive by​ __________. A. accepting existing legislation B. reacting to changes in the environment as they occur C. monitoring social media D. pressing lawsuits to keep competitors in line E. waiting for other firms to respond to changes in the environment

D. pressing lawsuits to keep competitors in line

Consumer​ motivation, perception, and learning are related to the​ __________ factors influencing consumer behavior. A. subcultural B. social C. personal D. psychological E. cultural

D. psychological

In the final step of the​ five-step marketing​ model, companies​ __________. A. capture customer value B. build strong customer relationships C. create customer value D. reap the rewards of creating customer value E. work to understand consumers

D. reap the rewards of creating customer value

After defining its​ mission, the next step in strategic planning is to​ __________. A. plan marketing strategies B. design the business portfolio C. allocate resources to each product that is being marketed D. set company objectives and goals E. identify key strategic business units

D. set company objectives and goals

In portfolio​ analysis, a company must identify​ __________, which are key businesses that make up the company. A. competitors B. potential future businesses C. marketing intermediaries D. strategic business units E. functional departments

D. strategic business units

The​ "echo boomers" is another name for​ __________. A. Generation X B. ​marketer's dream C. baby boomers D. Generation Z E. millennials

E. Millennials

Which is the​ fastest-growing digital marketing​ platform? A. ​Not-for-profit marketing B. Social media marketing C. Social marketing D. Sustainable marketing E. Mobile marketing

E. Mobile marketing

Which marketing orientation states that consumers will favor products that offer the most in​ quality, performance, and innovative​ features? A. The selling concept B. The production concept C. The marketing concept D. The societal marketing concept E. The product concept

E. the product concept

To create and capture customer​ value, companies must engage the first step of the marketing​ process, which is​ __________. A. create customer delight B. design a customer​ value-driven marketing strategy C. construct an integrated marketing program D. build profitable customer relationships E. understand the marketplace and customer needs and wants

E. understand the marketplace and customer needs and wants