Marketing Practice Quiz 9-12

The American Tie Company, a necktie retailer, offers a deep assortment of men's neckties. The American Tie Company is best described as a(n) ________. department store off-price retailer supermarket discount store specialty store

specialty store

A TV ad promoting how an ordinary person's life has changed due to considerable weight loss is an example of the ________ style of advertising. mood or image technical expertise fantasy testimonial evidence scientific evidence

testimonial evidence

A firm that uses direct marketing would most likely sell its products through ________. one marketing intermediary multiple intermediaries big box retailers large wholesalers the company Web site

the company Web site

Which of the following is an impact of the Great Recession on retailing trends? longer retail life cycles economic shift toward higher prices tighter consumer spending patterns lower costs for retailers prohibition on new retail forms

tighter consumer spending patterns

Which of the following is a shortcoming of advertising? It does not allow dramatization of the brand or company. It reaches targeted customers too slowly in most cases. It is the most costly promotion tool for companies. It only provides one-way communication with customers. It can be too customized and only attracts small, niche markets.

It only provides one-way communication with customers.

Which of the following is true of an intensive distribution strategy? It discards traditional intermediaries and uses direct marketing to reach customers. Compared with other distribution strategies, it uses the least number of intermediaries to sell products. It strives to make products available where and when consumers want them. Compared with other distribution strategies, it provides the best support for dealers of luxury products. It gives sole rights to select dealers in a given area.

It strives to make products available where and when consumers want them.

How do firms that use captive-product pricing make up for the low prices of their main products? They set high markups on the captive products. They increase the price of the main products. They offer the captive products and main products together at a reasonable price. They reduce the cost of the captive products.

They set high markups on the captive products.

________ includes all the activities involved in selling goods and services to those buying them for resale or business use. Sole sourcing Franchising Wholesaling Crowdsourcing Show rooming

Wholesaling

In which of the following situations is a producer guaranteed full control over product sales? a corporate marketing channel a horizontal marketing system a contractual distribution channel a direct marketing channel an administered marketing system

a direct marketing channel

Leading "big-box" stores, such as Walmart and Target, now dominate the retail scene. However, even "small-box" stores like Dollar General, are thriving in the current economic environment. All three retailers are considered ________. designer shops discount stores specialty stores full-service retailers convenience stores

discount stores

Changes in technology and the explosive growth of direct and online marketing are having a profound impact on the nature and design of marketing channels. One major trend is toward ________ insofar as product or service producers cut out intermediaries and go directly to final buyers or when radically new types of channel intermediaries displace traditional ones. corporate vertical marketing systems vertical marketing systems horizontal marketing systems intermediation disintermediation

disintermediation

Which types of stores are characterized by specialty goods for which customers need assistance and higher operating costs that are passed along to customers as higher prices? convenience stores discount stores full-service stores off-price stores self-service stores

full-service stores

A channel arrangement in which two or more companies at one level join together to follow a new marketing opportunity is referred to as a(n) ________. direct marketing system horizontal marketing system contractual vertical marketing system administered vertical marketing system corporate vertical marketing system

horizontal marketing system

Lush Lawns, a new landscaping company, uses the same logo and shade of green in all forms of communication including its online ads, truck signage, Web site, and business cards. Which technique is being used by Lush Lawns to promote its business? niche market penetration logistics information management integrated marketing communications inventory control segmentation global marketing management

integrated marketing communications

Busch Stadium in St. Louis charges different prices for seats in different areas of the ball park, even though each seat costs the same for the owners of the stadium. What is this form of pricing called? location-based pricing market-skimming pricing time-based pricing product-form pricing market-penetration pricing

location-based pricing

According to the text, the most logical budget-setting method in advertising is the ________ method. affordable adaptive-control competitive-parity objective-and-task percentage-of-sales

objective-and-task

Starbucks has signed a contract with a television production company to have its brand featured prominently in a new situation comedy about empty nesters. The conditions of the agreement state that the situation comedy will feature only the Starbucks brand of coffee. What kind of advertising technique is being used in this example? subliminal advertising product placement geofencing vertical integration advertainment

product placement

Providing extra amenities to differentiate and support high-priced products is referred to as ________ pricing. target return everyday low value-added high-low cost-plus

value-added

A ________ pricing strategy for an offering begins with an assessment of customer needs and perceptions. Then a target price is set based on customer perceptions of worth. target costing cost-based value-based competition-based

value-based

Costs that change directly with the level of production are referred to as ________ costs. payroll target capital variable fixed

variable