Marketing Quiz 1
What Is Needed for Marketing to Occur
Two or More Parties with Unsatisfied Needs. Desire and Ability to Satisfy These Needs. A Way for the Parties to Communicate. Something to Exchange.
he unique combination of benefits received by targeted buyers that includes quality, convenience, on-time delivery, and both before-sale and after-sale service at a specific price
customer value
Joe to Go offers donuts with its simple cup of black coffee that customers serve themselves. In doing so, the company has determined its ______________ which satisfies the needs that Dad has as a customer.
customer value proposition
The cluster of benefits that an organization promises customers to satisfy their needs.
customer value proposition
The uncontrollable forces that affect a marketing decision and consist of social, economic, technological, competitive, and regulatory forces
environmental forces
The production of the product or service
form utility
The Coffee Collective is seeking to identify customers who want a unique coffee drinking experience and are open to a loyalty rewards program. In doing so, the Coffee Collective is determining its _____________.
market segment
he idea that an organization should (1) strive to satisfy the needs of consumers while also (2) trying to achieve the organization's goals.
marketing concept
Those manufacturers, wholesalers, retailers, and government agencies that buy products and services for their own use or for resale
organizational buyers
having the offering available where consumers need it
place utility
the value of making an item easy to purchase through the provision of credit cards or financial arrangements
possession utility
environmental forces include
social, regulatory, economic, technological, and competetive
The view that organizations should discover and satisfy the needs of consumers in a way that provides for society's well-being
societal marketing concept
One or more specific groups of potential consumers toward which an organization directs its marketing program
target market
having the product available when needed
time utility
The people who use the products and services purchased for a household. Also called consumers, buyers, or customers
ultimate consumers
The benefits or customer value received by users of the product
utility