Marketing Quiz 1

What Is Needed for Marketing to Occur

Two or More Parties with Unsatisfied Needs. Desire and Ability to Satisfy These Needs. A Way for the Parties to Communicate. Something to Exchange.

he unique combination of benefits received by targeted buyers that includes quality, convenience, on-time delivery, and both before-sale and after-sale service at a specific price

customer value

Joe to Go offers donuts with its simple cup of black coffee that customers serve themselves. In doing so, the company has determined its ______________ which satisfies the needs that Dad has as a customer.

customer value proposition

The cluster of benefits that an organization promises customers to satisfy their needs.

customer value proposition

The uncontrollable forces that affect a marketing decision and consist of social, economic, technological, competitive, and regulatory forces

environmental forces

The production of the product or service

form utility

The Coffee Collective is seeking to identify customers who want a unique coffee drinking experience and are open to a loyalty rewards program. In doing so, the Coffee Collective is determining its _____________.

market segment

he idea that an organization should (1) strive to satisfy the needs of consumers while also (2) trying to achieve the organization's goals.

marketing concept

Those manufacturers, wholesalers, retailers, and government agencies that buy products and services for their own use or for resale

organizational buyers

having the offering available where consumers need it

place utility

the value of making an item easy to purchase through the provision of credit cards or financial arrangements

possession utility

environmental forces include

social, regulatory, economic, technological, and competetive

The view that organizations should discover and satisfy the needs of consumers in a way that provides for society's well-being

societal marketing concept

One or more specific groups of potential consumers toward which an organization directs its marketing program

target market

having the product available when needed

time utility

The people who use the products and services purchased for a household. Also called consumers, buyers, or customers

ultimate consumers

The benefits or customer value received by users of the product

utility