Marketing Quiz 10
------ are those consumers who read what other consumers produce, but do not produce any content themselves
spectators
__________ usually constitute a smaller part of the online population than the other groups
Collectors
Using cutting-edge technology in association with social networks and blogs in order to assist in workplace connections is referred to as
Enterprise 2.0
Sonic communicates with its customers through _______, which is the most popular social networking site in the world.
which of the following websites allows companies to search the network for potential employees with particular skills?
Toys-R-Us is almost finished building a new store and will soon be having a grand opening celebration. Management wants to build excitement and anticipation for the event. Which social networking site would Toys-R-Us use to post multiple updates each day on the store's progress?
the ability of a marketer to identify customers before they make a purchase is called
addressability
A(n) ____ channel provides the opportunity for a marketer to customize promotions
addressable
a new trend in video marketing is the use of
amateur filmmakers
_______ are people who gather information and organize content generated by critics and creators
collectors
Use the following to answer the questions. Regardless of their age, income, or gender, an increasing number of people are turning to the Internet to search for information, products, people, news, maps, entertainment, and whatever else you can think of. At the forefront of this massive search is Google; accompanying Google are social media sites such as Facebook, Twitter, and Pinterest. Google has developed methods for making information useful to all types of Internet users. Some users want to critique the information, some just want to read the information, and some want to be the information writers. Facebook, originally used as a social networking application, is now picked up by retailers, brands, celebrities, churches, political campaigns, and non-profit agencies. Twitter is a more real-time site and, as is Pinterest, a more personally-affiliated medium. Refer to Scenario 10.2. Google can give instructions on how to construct almost anything, from a house to a science experiment. As for online applications, you can learn anything from developing your own website to starring in a video. Google's "how to" features would most likely appeal to
creators
_______ are people who comment on blogs or post ratings and reviews
critics
_______ uses the internet and mobile and interactive channels to develop communication and exchanges with customers
digital marketing
as a result of the increasing usage of digital media, some of the marketer's control over dispensing product information has been placed
in the hands of the consumer
Fan Pages are a(n) _______ way for companies to advertise their goods and services while also garnering information about consumers.
inexpensive
Johnson & Johnson learns about consumer needs by understanding the environment in which a product is used and the different applications of the product. the company uses -____- as a research tool to gain this information
social networking
according to Nielsen Marketing Research, consumers spend more time on _______ than email
social networking sites
_______ are free online publicity that helps the company
positive customer reviews
_________ relates to perceptions of value and is the most flexible element of the marketing mix
pricing
LinkedIn is a social networking site geared toward
professionals
