Marketing Strategy Chapter 11
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The basic price elasticity (e) equation is portrayed below:
% change inquantity demanded % change in price
Example of product line pricing
different hotel room views
What is the most profitable part of Hewlett-Packard's office products business: printers or ink cartridges? They use:
captive/complimentary pricing
Sometimes a product catalog might show a manufacturer's suggested list price next to the actual price the product is offered for in the catalog. This is an example of:
reference pricing
