Marketing Study Guide
Starbucks has an agreement with PepsiCo through which Pepsi distributes Starbucks' coffee drink, Frappuccino, to grocery stores and other retail outlets. This is an example of...
A strategic channel alliance
A major benefit of using event sponsorship is that it...
Can provide large amounts of free media coverage
Michael's, Petsmart, and Staple's are all examples of...
Category killers
When ASICS gives a portion of its profits to prostate cancer research for every pair of blue-themed Gel-Cumulus shoes sold, it is engaging in ____________.
Cause-related marketing
When Subaru advertising campaign mentions the Subaru Forester being named a 2019 IIHS top safety pick, it is using ____________ advertising
Competitive
Product placement in TV shows is becoming increasingly important due to...
Consumers' greater ability to screen advertisements
A small self-service store that is open long hours and carries a narrow product mix in an expedient location is best described as...
Convenience store
By promoting the fact that avocados are good for you and can be used to make tasty snacks, the California Avocado Grower's Exchange attempted to stimulate...
Demand
Pandora and Spotify allow users to listen to music through the internet or other devices. Pandora and Spotify are engaging in...
Digital distribution
A marketing channel is defined as a group of individuals and organizations that
Directs the flow of products from producers to customers
Eliminating a wholesaler from a marketing channel will not...
Eliminate the functions performed by that wholesaler
Promotional efforts designed to reduce the risk to consumers for using a product for the first time seek to...
Encourage product trial
Product placement is the strategic location of products within
Entertainment media content
A schedule in which advertisements run for set periods of time, alternating with periods in which no ads are run is known as...
Flighting
An open-air shopping center that features upscale specialty, dining, entertainment stores, usually owned by national chain(s), is generally called a...
Lifestyle shopping center
The kinds of products being sold and the availability of public transportation are both factors that influence a retailer's decision about...
Location
Advertising, personal selling, sales promotion, and public relations are called
Marketing communications mix (or promotion mix)
Recognition and recall tests are post-test methods based on...
Memory
Companies are increasingly using ____________ to respond to changing consumer preferences to be able to buy a product wherever and whenever they desire
Multichannel distribution
Anything that reduces the accuracy and clarity of communication is called...
Noise
The selling of merchandise in machine is generally called...
Non-store
A shopping center that contains stores owned by manufacturers who make a special effort not to conflict with traditional retailers is an...
Outlet shopping center
The two major types of product advertising are...
Pioneer and competitive
large retailers such as Macy's and Kohl's are most likely to participate in which marketing channel?
Producers, retailers, and consumers
Consumers receive the benefits of place utility when...
Products are available in locations where consumers want to buy them
Communication through the use of annual reports, event sponsorships, and news stories is referred to as...
Public Relations
When Hershey introduced Hershey's Cookie Layer Crunch, it promoted directly to consumers and told them to ask for the product at their favorite stores. This is an example of ____________ policy.
Pull
The supply chain begins with ____________ and ends with ____________
Raw materials; finished goods
Sofia is driving to work on I-95 and notices a billboard for new salads at Wendy's. She reads the message and sees the pictures of the new salads. In this case, Sofia is the ____________ and Wendy's is the ____________ of this communication
Receiver; Source
Dial Soap's advertising slogan "Aren't you glad you use Dial? Don't you wish everybody did?" exemplifies to use of ____________ advertising
Reinforcement
____________ is best characterized as transactions in which the buyer intends to consume the product through personal, family, or household use
Retailing
Toastie's offers customers a card that allows them to have a free sandwich or wrap for every seven that have been purchased and provides various discounts throughout the year. The primary promotional objective of programs such as this is...
Retaining existing customers
A large retailer selling food and most routinely purchased consumer product(s) is a...
Superstore
____________ is the performance of marketing-related activities by phone
Telemarketing
Reinforcement advertising is primarily targeted at...
The current users of a particular product
Having products available when customers want them creates...
Time utility
Katerina fell in love with a pair of shoes she saw Lizzo wearing on Instagram. Katerina immediately went to the Zappos app on her phone, found the shoes and ordered them for herself. In this case, Zappos is providing...
Time utility
Marketing channels create four types of utility for consumers including...
Time, place, form, and possession
Eva went to shop at a local store called Oscar's, but found out that if she want to take advantage of their low prices, she would have to become a member. Oscar's is an example of...
Warehouse clubs
Category killers compete primarily on the basis of...
low prices and enormous product availability
