marketing test

__________ is a temporary period of unusually high sales driven by consumer enthusiasm and immediate product or brand popularity

A fad

__________ is testing new product concepts with a group of target consumers to find out if the concepts have strong consumer appeal.

Concept testing

__________ is inviting broad communities of people—customers, employees, independent scientists and researchers, and even the public at large—into the new product innovation process.

Crowdsourcing

__________ is a currently accepted or popular style in a given field.

Fashion

__________ is the systematic search for new product ideas.

Idea generation

__________ is scanning new product ideas to spot good ideas and drop poor ones as soon as possible.

Idea screening

__________ is the designing of original products, product improvements, product modifications, and new brands through the firm's own efforts.

New product development

__________ is developing the product concept into a physical product to ensure that the product idea can be turned into a workable market offering.

Product development

__________ involves various company departments working closely together, overlapping the steps in the product development process to save time and increase effectiveness.

Team-based new product development

Style is ____________

a basic and distinctive mode of expression

The introduction stage is the PLC stage in which

a new product is first distributed and made available for purchase

________________ refers to a group of products that are closely related because they function in a similar manner, are sold to the same customer groups, are marketed through the same types of outlets, or fall within given price ranges

a product line

____________________ links service firm profits with employee and customer satisfaction

a service profit chain

an industrial product is a product

bought by individuals and organizations for further processing or for use in conducting a business

____________ is expanding an existing brand name of new product categories

brand extension

find the best name is part of ______, and it begins with a careful review of the product and its benefits, the target market, and proposed marketing strategies

brand name selection

attributes and benefits are part of ________________, which if one of the major brand

brand positioning

__________ focuses on finding new ways to solve customer problems and create more customer-satisfying experiences.

customer-centered new product development

Phasing out weak items is a product strategy in the

decline phase

The __________ is the PLC stage in which a product's sales fade away

decline stage

Marketing strategy development is

designing an initial marketing strategy for a new product based on the product concept

Offering product extensions, service, and warranty is a product strategy in the __________ phase.

growth

The __________ is the PLC stage in which a product's sales start climbing quickly

growth stage

brand sponsorship

includes private brand, licensing, and co-branding

The __________ is the PLC stage in which a new product is first distributed and made available for purchase.

introduction stage

brand equity

is the differential effect that knowing the brand name has on customer response to the product or its marketing

co-branding

is the practice of using the established brand name of two different companies on the same product

product mix

is the set of all products and time that a particular seller offers for sale

__________ is designing an initial marketing strategy for a new product based on the product concept.

marketing strategy development

Modifying the market, product offering, or marketing mix is a product strategy in the ________ phase.

maturity

The ____________ is the PLC stage in which a product's sales growth slows or levels off

maturity stage

a ____ is anything that can be offered to a market for attention, acquisition use, or consumption that might satisfy a want or need

product

__________ is a detailed version of a new product idea stated in meaningful consumer terms.

product concept

_____________ is the characteristics of a product or service that beat on its ability to satisfy stated or implied customer needs

product quality

________________ means that services cannot be stored for later sale or use

service perishability

__________ means that the quality of service may vary greatly depending on who provides them, and when, where, and how they are provided

service variability

service inseparability means that

services are produced and consumed at the same time and cannot be separated from the providers

A _______________ is a consumer product that the customer, in the process of selecting and purchasing usually compares on such attributes as suitability, quality price and style

shopping product

A ____________ is a consumer product with unique characteristics of brand identification for which significant group of buyers are willing to make a special purchase effort

specialty product

__________________ is a brand create and owned by a reseller of a product or service

store brand

A convenience product is a consumer product _____________

that customers usually buy frequently, immediately, and with minimal comparison and buying effort

New product development is __________.

the development of original products, product improvements, product modifications, and new brands through the firm's own efforts

a ____________ is a consumer product that the consumer either does not know about or knows about but does not normally consider buying

unsought product