marketing test
__________ is a temporary period of unusually high sales driven by consumer enthusiasm and immediate product or brand popularity
A fad
__________ is testing new product concepts with a group of target consumers to find out if the concepts have strong consumer appeal.
Concept testing
__________ is inviting broad communities of people—customers, employees, independent scientists and researchers, and even the public at large—into the new product innovation process.
Crowdsourcing
__________ is a currently accepted or popular style in a given field.
Fashion
__________ is the systematic search for new product ideas.
Idea generation
__________ is scanning new product ideas to spot good ideas and drop poor ones as soon as possible.
Idea screening
__________ is the designing of original products, product improvements, product modifications, and new brands through the firm's own efforts.
New product development
__________ is developing the product concept into a physical product to ensure that the product idea can be turned into a workable market offering.
Product development
__________ involves various company departments working closely together, overlapping the steps in the product development process to save time and increase effectiveness.
Team-based new product development
Style is ____________
a basic and distinctive mode of expression
The introduction stage is the PLC stage in which
a new product is first distributed and made available for purchase
________________ refers to a group of products that are closely related because they function in a similar manner, are sold to the same customer groups, are marketed through the same types of outlets, or fall within given price ranges
a product line
____________________ links service firm profits with employee and customer satisfaction
a service profit chain
an industrial product is a product
bought by individuals and organizations for further processing or for use in conducting a business
____________ is expanding an existing brand name of new product categories
brand extension
find the best name is part of ______, and it begins with a careful review of the product and its benefits, the target market, and proposed marketing strategies
brand name selection
attributes and benefits are part of ________________, which if one of the major brand
brand positioning
__________ focuses on finding new ways to solve customer problems and create more customer-satisfying experiences.
customer-centered new product development
Phasing out weak items is a product strategy in the
decline phase
The __________ is the PLC stage in which a product's sales fade away
decline stage
Marketing strategy development is
designing an initial marketing strategy for a new product based on the product concept
Offering product extensions, service, and warranty is a product strategy in the __________ phase.
growth
The __________ is the PLC stage in which a product's sales start climbing quickly
growth stage
brand sponsorship
includes private brand, licensing, and co-branding
The __________ is the PLC stage in which a new product is first distributed and made available for purchase.
introduction stage
brand equity
is the differential effect that knowing the brand name has on customer response to the product or its marketing
co-branding
is the practice of using the established brand name of two different companies on the same product
product mix
is the set of all products and time that a particular seller offers for sale
__________ is designing an initial marketing strategy for a new product based on the product concept.
marketing strategy development
Modifying the market, product offering, or marketing mix is a product strategy in the ________ phase.
maturity
The ____________ is the PLC stage in which a product's sales growth slows or levels off
maturity stage
a ____ is anything that can be offered to a market for attention, acquisition use, or consumption that might satisfy a want or need
product
__________ is a detailed version of a new product idea stated in meaningful consumer terms.
product concept
_____________ is the characteristics of a product or service that beat on its ability to satisfy stated or implied customer needs
product quality
________________ means that services cannot be stored for later sale or use
service perishability
__________ means that the quality of service may vary greatly depending on who provides them, and when, where, and how they are provided
service variability
service inseparability means that
services are produced and consumed at the same time and cannot be separated from the providers
A _______________ is a consumer product that the customer, in the process of selecting and purchasing usually compares on such attributes as suitability, quality price and style
shopping product
A ____________ is a consumer product with unique characteristics of brand identification for which significant group of buyers are willing to make a special purchase effort
specialty product
__________________ is a brand create and owned by a reseller of a product or service
store brand
A convenience product is a consumer product _____________
that customers usually buy frequently, immediately, and with minimal comparison and buying effort
New product development is __________.
the development of original products, product improvements, product modifications, and new brands through the firm's own efforts
a ____________ is a consumer product that the consumer either does not know about or knows about but does not normally consider buying
unsought product