Marketing test 2
A number of factors are listed, such as price, display, audio quality, and text. These factors are the typical ___________ for smartphones.
evaluative criteria
The VALS framework
examines the intersection of psychology, demographics, and lifestyles.
Cognitive dissonance
feeling of post-purchase psychological tension or anxiety
Scanning the memory for previous experiences and also exploring the external environment represent which stage of the consumer purchase decision process
Information search
Two VALS segments stand apart. One segment represents the group with the highest resources and innovation and the other segment represents the group with the lowest resources and innovation. These two groups are the _______ and the ________
Innovators; Survivors +++
Reseller Markets
Intermediaries that buy finished goods and resell them for a profit
Types of Global Companies
International firm- market the same around the world Multinational Firm- Adjusting marketing of products in another country (mr. Clean) Transnational Firm- Market to people based on similarities in country( mcdonalds selling wine in france)
World Trade Organization
International organization that regulates international trade.
Behaviroal learning
drive (need) cue (symbol, get us to do stuff) response(action) reinforcement (reward)
Situational Influences
purchase task social surroundings physical surroundings temporal effects antecedent states
Industrial markets
raw materials
Prexa was offended by the brand name of a new product for women. She believed the name of the product was demeaning and that it reflected a negative attitude of the manufacturer toward women in general. Although this may simply be the result of __________ because Prexa is a womens rights advocate, if other women interpreted the name choice in the same way, it is likely this product would fall.
selective comprehension
If you read the chapters from your marketing textbook the night before this test and still could not remember several of the correct marketing terms to do well on the exam, this may be the result of
selective retention
Derived demand
the demand for industrial products and services is driven by demand for consumer products and services
Evaluative Criteria refer to
the objective and subjective attributes of a brand consumers use to compare different products and brands.
Consumer Specialization
the process by which people acquire the skills, knowledge, and attitudes necessary to function as consumers
Economic Esponiage Act
theft a federal crime
All of the following are marketing strategies designed to reduce consumers perceived risk and encourage purchases except which?
using subliminal advertising
NAICS
makes it easier to measure economic activity of things crossing border
Organizational Buyer
manufacturers, wholesalers, retailers, and government agencies that buy products and services for their own use or for resale
hiearchy of needs
Self actualization needs personal needs social needs safety needs psychological needs
"which brand of smartphone does my roommate own?" Would be a question asked during the ________ stage in the consumer purchase decision process?
Alternative evaluation
Kendall was excited to begin her new job after she graduated from college. Which of the following purchases would most likely have the greatest perceived risk for her the day before she begins the job?
An outfit for her first day
A favorable attitude toward and consistent purchase of a single brand over time is referred to as
Brand loyalty
Three approaches to change attitudes
Change beliefs about a brands attributes change perceived importance of attributes Add new product attributes
Pepsi-Cola made "freshness" an important product attribute when it stamped freshness dates on its cans. Prior to doing so, few consumers considered cola freshness an issue. Pepsi is trying to change consumer's attitudes toward Pepsi by:
Changing the perceived importance of a specific attribute
You need to buy a gift for your young cousins birthday. You go to the mall and see a girl wearing a Hello Kitty T-shirt. You remember there is a store in the mall with a lot of Hello Kitty merchandise so you go there and buy a backpack. When you give it to your cousin she is very excited. In terms of behavioral learning, seeing the girl with the Hello Kitty shirt was a ___________
Cue
Organizational Buying
Market-Product/service-buying process- marketing mix
Strategies used to reduce perceived risk
Obtain seals of aprovment secure endorsements provide free trials/ samples give extensive instructions provide warranties/ guarentees
When Citizen, a watch company, uses a spokesperson such as singer Kelly Clarkson to promote its watches, it believes she is an ______ who can influence the purchase decision of its target markets
Opinion Leader
Claire has just told her best friend, "I'm so glad I bought the Samsung Galaxy S5 rather than those other smartphones I was considering. Look at this incredible display, and the battery stays charged forever." Which stage of the consumer purchase decision process does Claire's conversation identify?
Post-Purchase behavior
Protectionism
Practice of protecting our country with the use of tariffs and quotas
When you leave the library, walk back to your car, and notice that it has a flat tire, you are in which stage of the purchase decision process
Problem recognition
Purchase decision process
Problem recognition (presenting a need) Information search (seeking value) Alternative evaluation (assessing value) Purchase decision(Buying value) Post purchase behavior
Rackspace U.S. Inc. is a web hosting company. That means that if you want to have a website, you could buy not only Internet space from it but also technical support and design services. When its ad tells you that its users consider Rackspace "the risk-free host because it offers dedicated and helpful support any time day or night," you know that Rackspace is most likely trying to do which of the following?
Reduce new buyers cognitive dissonance
You need to buy a gift for a young cousins birthday. At the ,all you see a girl wearing a Hello Kitty T-shirt. You remember there is a store nearby with a lot of Hello Kitty merchandise so you go there and buy a backpack. When you give it to your cousin, she is very excited. In terms of behavioral learning your purchase at the Hello Kitty Store was a
Response
selective perception
The phenomenon that people often pay the most attention to things they already agree with and interpret them according to their own predispositions.
All of the following would impact your decision about when to buy an offering except which
The retailers return policy is very relaxed
All of the following would impact your decision about when to buy an offering except which?
The retailers return policy is very relaxed
selective retention
a process whereby a consumer remembers only that information that supports his or her personal beliefs
joint venture
an agreement between two or more companies to share a business project
cultural enthocentricity
belief that buying foreign made products is wrong
The columns each show a brand like APPLE, HTC, LG, Motorolla, and samsung. The brands are referred to as the __________ when consumers use these smartphone ratings to evaluate the products
consideration set
Buy Classes
consist of 3 types of organizational buying situations: straight rebuy, new buy, and modified rebuy
Global Consumers
consumer groups living in many countries or regions of the world who have similar needs or seek similar features and benefits from products or services
Reciprocity
industry buying practice where two organizations agree to purchase eachothers products
Family member roles
information gatherer influencer decision maker purchaser user
selective comprehension
interpreting information so that it is consistent with your attitudes and beliefs
Reference groups
people to whom an individual looks as a basis for self-appraisal or as a source of personal standards