Marketing test 2

A number of factors are listed, such as price, display, audio quality, and text. These factors are the typical ___________ for smartphones.

evaluative criteria

The VALS framework

examines the intersection of psychology, demographics, and lifestyles.

Cognitive dissonance

feeling of post-purchase psychological tension or anxiety

Scanning the memory for previous experiences and also exploring the external environment represent which stage of the consumer purchase decision process

Information search

Two VALS segments stand apart. One segment represents the group with the highest resources and innovation and the other segment represents the group with the lowest resources and innovation. These two groups are the _______ and the ________

Innovators; Survivors +++

Reseller Markets

Intermediaries that buy finished goods and resell them for a profit

Types of Global Companies

International firm- market the same around the world Multinational Firm- Adjusting marketing of products in another country (mr. Clean) Transnational Firm- Market to people based on similarities in country( mcdonalds selling wine in france)

World Trade Organization

International organization that regulates international trade.

Behaviroal learning

drive (need) cue (symbol, get us to do stuff) response(action) reinforcement (reward)

Situational Influences

purchase task social surroundings physical surroundings temporal effects antecedent states

Industrial markets

raw materials

Prexa was offended by the brand name of a new product for women. She believed the name of the product was demeaning and that it reflected a negative attitude of the manufacturer toward women in general. Although this may simply be the result of __________ because Prexa is a womens rights advocate, if other women interpreted the name choice in the same way, it is likely this product would fall.

selective comprehension

If you read the chapters from your marketing textbook the night before this test and still could not remember several of the correct marketing terms to do well on the exam, this may be the result of

selective retention

Derived demand

the demand for industrial products and services is driven by demand for consumer products and services

Evaluative Criteria refer to

the objective and subjective attributes of a brand consumers use to compare different products and brands.

Consumer Specialization

the process by which people acquire the skills, knowledge, and attitudes necessary to function as consumers

Economic Esponiage Act

theft a federal crime

All of the following are marketing strategies designed to reduce consumers perceived risk and encourage purchases except which?

using subliminal advertising

NAICS

makes it easier to measure economic activity of things crossing border

Organizational Buyer

manufacturers, wholesalers, retailers, and government agencies that buy products and services for their own use or for resale

hiearchy of needs

Self actualization needs personal needs social needs safety needs psychological needs

"which brand of smartphone does my roommate own?" Would be a question asked during the ________ stage in the consumer purchase decision process?

Alternative evaluation

Kendall was excited to begin her new job after she graduated from college. Which of the following purchases would most likely have the greatest perceived risk for her the day before she begins the job?

An outfit for her first day

A favorable attitude toward and consistent purchase of a single brand over time is referred to as

Brand loyalty

Three approaches to change attitudes

Change beliefs about a brands attributes change perceived importance of attributes Add new product attributes

Pepsi-Cola made "freshness" an important product attribute when it stamped freshness dates on its cans. Prior to doing so, few consumers considered cola freshness an issue. Pepsi is trying to change consumer's attitudes toward Pepsi by:

Changing the perceived importance of a specific attribute

You need to buy a gift for your young cousins birthday. You go to the mall and see a girl wearing a Hello Kitty T-shirt. You remember there is a store in the mall with a lot of Hello Kitty merchandise so you go there and buy a backpack. When you give it to your cousin she is very excited. In terms of behavioral learning, seeing the girl with the Hello Kitty shirt was a ___________

Cue

Organizational Buying

Market-Product/service-buying process- marketing mix

Strategies used to reduce perceived risk

Obtain seals of aprovment secure endorsements provide free trials/ samples give extensive instructions provide warranties/ guarentees

When Citizen, a watch company, uses a spokesperson such as singer Kelly Clarkson to promote its watches, it believes she is an ______ who can influence the purchase decision of its target markets

Opinion Leader

Claire has just told her best friend, "I'm so glad I bought the Samsung Galaxy S5 rather than those other smartphones I was considering. Look at this incredible display, and the battery stays charged forever." Which stage of the consumer purchase decision process does Claire's conversation identify?

Post-Purchase behavior

Protectionism

Practice of protecting our country with the use of tariffs and quotas

When you leave the library, walk back to your car, and notice that it has a flat tire, you are in which stage of the purchase decision process

Problem recognition

Purchase decision process

Problem recognition (presenting a need) Information search (seeking value) Alternative evaluation (assessing value) Purchase decision(Buying value) Post purchase behavior

Rackspace U.S. Inc. is a web hosting company. That means that if you want to have a website, you could buy not only Internet space from it but also technical support and design services. When its ad tells you that its users consider Rackspace "the risk-free host because it offers dedicated and helpful support any time day or night," you know that Rackspace is most likely trying to do which of the following?

Reduce new buyers cognitive dissonance

You need to buy a gift for a young cousins birthday. At the ,all you see a girl wearing a Hello Kitty T-shirt. You remember there is a store nearby with a lot of Hello Kitty merchandise so you go there and buy a backpack. When you give it to your cousin, she is very excited. In terms of behavioral learning your purchase at the Hello Kitty Store was a

Response

selective perception

The phenomenon that people often pay the most attention to things they already agree with and interpret them according to their own predispositions.

All of the following would impact your decision about when to buy an offering except which

The retailers return policy is very relaxed

All of the following would impact your decision about when to buy an offering except which?

The retailers return policy is very relaxed

selective retention

a process whereby a consumer remembers only that information that supports his or her personal beliefs

joint venture

an agreement between two or more companies to share a business project

cultural enthocentricity

belief that buying foreign made products is wrong

The columns each show a brand like APPLE, HTC, LG, Motorolla, and samsung. The brands are referred to as the __________ when consumers use these smartphone ratings to evaluate the products

consideration set

Buy Classes

consist of 3 types of organizational buying situations: straight rebuy, new buy, and modified rebuy

Global Consumers

consumer groups living in many countries or regions of the world who have similar needs or seek similar features and benefits from products or services

Reciprocity

industry buying practice where two organizations agree to purchase eachothers products

Family member roles

information gatherer influencer decision maker purchaser user

selective comprehension

interpreting information so that it is consistent with your attitudes and beliefs

Reference groups

people to whom an individual looks as a basis for self-appraisal or as a source of personal standards