Marketing/MKTG 250 ~ Consumer Markets and Buyer Behavior
Purchase decision
The __________ stage is when the buyer makes a decision about which brand to purchase.
Attitudes
refers to a person's consistently favorable or unfavorable evaluations, feelings, and tendencies toward an object or idea
Perception
the process by which people select, organize, and interpret information to form a meaningful picture of the world
Belief
A descriptive thought that a person holds about something
Awareness
Adoption process: the consumer becomes aware of the new product, but lacks information about it
Evaluation
Adoption process: the consumer considers whether trying the new product makes sense.
Interest
Adoption process: the consumer seeks information about the new product.
Trial
Adoption process: the consumer tries the new product on a small scale to improve his or her estimate of its value.
Complex buying behavior
Consumer buying behavior in situations characterized by high consumer involvement in a purchase and significant perceived differences among brands
Subculture
Which term refers to a group of people with shared value systems based on common life experiences and situations?
Opinion leader
________ serves within a reference group to exert social influence on others.
Buying attitudes and preferences
__________ are part of the buyer's responses.
Lifestyle
a person's pattern of living as expressed in his or her activities, interests, and opinions
Social class
a set of relatively permanent and ordered division in a society whose members share similar values, interests, and behaviors
Need recognition
__________ is the first stage of the buyer decision process in which the consumer recognizes a problem or need.
Culture
__________ is the set of basic values, perceptions, wants, and behaviors learned by a member of society from family and other important institutions.
Information search
__________ is the stage of the buyer decision process in which the consumer is motivated to search for more information.
Alternative evaluation
__________ is the stage of the buyer decision process in which the consumer uses information to evaluate alternative brands in the choice set.
Learning
__________ refers to changes in an individual's behavior arising from experience.
Marketing stimuli
__________ such things as product, price, place, and promotion.