Marketing/MKTG 250 ~ Consumer Markets and Buyer Behavior

Purchase decision

The __________ stage is when the buyer makes a decision about which brand to purchase.

Attitudes

refers to a person's consistently favorable or unfavorable evaluations, feelings, and tendencies toward an object or idea

Perception

the process by which people select, organize, and interpret information to form a meaningful picture of the world

Belief

A descriptive thought that a person holds about something

Awareness

Adoption process: the consumer becomes aware of the new product, but lacks information about it

Evaluation

Adoption process: the consumer considers whether trying the new product makes sense.

Interest

Adoption process: the consumer seeks information about the new product.

Trial

Adoption process: the consumer tries the new product on a small scale to improve his or her estimate of its value.

Complex buying behavior

Consumer buying behavior in situations characterized by high consumer involvement in a purchase and significant perceived differences among brands

Subculture

Which term refers to a group of people with shared value systems based on common life experiences and situations?

Opinion leader

________ serves within a reference group to exert social influence on others.

Buying attitudes and preferences

__________ are part of the buyer's responses.

Lifestyle

a person's pattern of living as expressed in his or her activities, interests, and opinions

Social class

a set of relatively permanent and ordered division in a society whose members share similar values, interests, and behaviors

Need recognition

__________ is the first stage of the buyer decision process in which the consumer recognizes a problem or need.

Culture

__________ is the set of basic values, perceptions, wants, and behaviors learned by a member of society from family and other important institutions.

Information search

__________ is the stage of the buyer decision process in which the consumer is motivated to search for more information.

Alternative evaluation

__________ is the stage of the buyer decision process in which the consumer uses information to evaluate alternative brands in the choice set.

Learning

__________ refers to changes in an individual's behavior arising from experience.

Marketing stimuli

__________ such things as product, price, place, and promotion.