mgm exam1
Secondary data
information that already exists somewhere, having been collected for another purpose
Survey research
involves gathering primary data by asking people questions about their knowledge, attitudes, preferences, or buying behavior. It is the most widely used method for primary data collection.
Marketing research
Mark the systematic design, collection, analysis, and reporting of data relevant to a specific marketing situation facing an organization.eting research
Focus group interviewing
consists of inviting 6 to 10 people to meet with a trained moderator to talk about a product, service, or organization.
ethnographic research
A company sent a trained observer to watch and interact with consumers in their natural environments in order to gain deeper insights on consumer needs. This is an example of
information collected for the specific purpose at hand
Primary data consist of
defining the problem and objectives of the study
Which of the following is the first step in the marketing research process
sample
a segment of the population selected for marketing research to represent the population as a whole.
marketing information system
consists of people and procedures dedicated to assessing information needs, developing the needed information, and helping decision makers use the information to generate and validate actionable customer and market insights.
exploratory
research, the objective is to gather preliminary information that will help define the problem and suggest hypotheses.