mgm exam1

Secondary data

information that already exists somewhere, having been collected for another purpose

Survey research

involves gathering primary data by asking people questions about their knowledge, attitudes, preferences, or buying behavior. It is the most widely used method for primary data collection.

Marketing research

Mark the systematic design, collection, analysis, and reporting of data relevant to a specific marketing situation facing an organization.eting research

Focus group interviewing

consists of inviting 6 to 10 people to meet with a trained moderator to talk about a product, service, or organization.

ethnographic research

A company sent a trained observer to watch and interact with consumers in their natural environments in order to gain deeper insights on consumer needs. This is an example of

information collected for the specific purpose at hand

Primary data consist of

defining the problem and objectives of the study

Which of the following is the first step in the marketing research process

sample

a segment of the population selected for marketing research to represent the population as a whole.

marketing information system

consists of people and procedures dedicated to assessing information needs, developing the needed information, and helping decision makers use the information to generate and validate actionable customer and market insights.

exploratory

research, the objective is to gather preliminary information that will help define the problem and suggest hypotheses.