MIS 111 Exam 3

______________ satellites are the most expensive to build and launch. 1)GEO 2)LEO 3)SEO 4)MEO

1)GEO

Social ________ is the monitoring, collection, and analysis of socially generated data to make strategic decisions. 1)intelligence 2)data 3)knowledge 4)wisdom

1)intelligence

According to IT's About Business 9.4, GM used ________ to promote jobs and feature new cars. 1)Google 2)Twitter 3)LinkedIn 4)Facebook

4)Facebook

Which of the following is NOT a listed technique to make websites mobile friendly? 1) Structured data available on both desktop and mobile platforms 2)Utilizing responsive design 3)Content readable on mobile devices without zooming 4) Using easy-to-tap navigation and links 5) Using technologies like flash to enhance your website capabilities

5) Using technologies like flash to enhance your website capabilities

What type of HTML tag is used to display a file that contains a photo on your website? A.<img> B.<jpg> C.<photo> D.<file>

A.<img>

What is the domain for the following ABP3 website http://www.u.arizona.edu/~wtn A.edu B.arizona C.http:// D.~wtn

A.edu

The expansion of telecommunications infrastructure occurred primarily during while era of globalization, as described by Thomas Friedman? A.Countries B.Companies C.Individuals

B. Companies

Which of the following topics related to your ABP-3B project would be a focused way to ensure a search engine lists your website? A.Icon B.Adwords C.CSS Coding D.Using Drupal

B.Adwords

According to the speaker from Accenture, project management is not about lists and linear relationships, but rather involves managing what? A.Client requirements B.Complex inter-relationships C.Crisis management D.Project costs

B.Complex inter-relationships

What affordance issue is the label "PUSH" addressing? A. Perceptible Affordance B.False Affordance C.Correct Rejection D.Hidden Affordance

B.False Affordance

What term did we use to describe customer sale generated from a website lead (potential customer)? A.Purchasing Lead Time B.Sales Conversion C.Collaborative Planning,Forecasting and Replenishment D.Customer Opt-in

B.Sales Conversion

If you have one wireless access point, for best coverage you should do what? A.Mount it on your roof B.Mount it next to the front windows C.Mount it in the center of the house D.Mount it on a metal plate

C.Mount it in the center of the house

The Transmission Control Protocol (TCP) address all of the following issues related to the transmission of data using packets, EXCEPT: A.Packets being lost during transmission B.Receiving Packets out of message order C.Privacy for user's message content

C.Privacy for user's message content

Before we redesigned our site, how many distinct Eller websites were there? A. 1 B. 7 C. 27 D. 37

D. 37

What is the most important component of website project management? A. Organization B. Participation C. Data analysis and reporting D. Communication

D. Communication

How long should you plan on waiting to access Adobe Dreamweaver after clicking the link and filling out the form? A.30 minutes B.8 hours C.24 hours D.48 hours

D.48 hours

________________ is access to the internet through your TV connection. 1)Cable modem 2)DSL 3)FTTH 4)Dial-up

1) Cable modem

___________ was implemented to address smartphones, since they are basically hand-held computers. 1)IPv6 2)IPv4 3)IPv5 4)IPv7

1) IPv6

Google Analytics reports include everything except what? 1) Total Monthly visits from Youtube referrals 2) total monthly visits from google search 3) total monthly visits 4) total monthly visits from google ads

1) Total Monthly visits from Youtube referrals

The ________ functions as a transport mechanism; the ________ is an application. 1)Internet; World Wide Web 2)World Wide Web; intranet 3)World Wide Web; Internet 4)Internet; intranet

1)Internet; World Wide Web

In project management, the "Iron Triangle" or "Triple Constraint" includes a project's time, resources and what other dimension of the planning process? 1)Scope 2)Value 3)Agility 4)Feasibility 5)Alignment

1)Scope

A ________ system tracks all communications between the company and the customer, the purpose of each communication, and any necessary follow-up. 1)contact management 2)product knowledge 3)sales lead tracking 4)sales forecasting

1)contact management

Hotspots are an example of ______________ wireless networks. 1)medium-range 2)wide-area 3)long-range 4)short-range

1)medium-range

Approximately ________ percent of consumers consult reviews before making an online purchase. 1)25 2)50 3)75 4)100

2)50

What is the importance of the triple constraints / the Scope Triangle? 1)You must funnel all resources into only one of the constraints 2)Any changes to one constraint will likely affect another constraint 3)Security is the most important constraint 4)Time, resources, and scope don't matter

2)Any changes to one constraint will likely affect another constraint

Which of the following does NOT help with managing supply chain information? 1)RFID 2)CRM 3)GPS 4)SCM

2)CRM

________ advertising is a sales pitch that fits into the flow of information being shown. 1)Filter 2)Native 3)Viral 4)Conversational

2)Native

Which of the following is NOT true 1) SEO stands for search engine optimization 2)SEO is almost completely controllable 3) SEM is almost completely controllable 4) SEM stands for search engine marketing

2)SEO is almost completely controllable

Which of the following is NOT a barrier to Wi-Fi expansion? 1)Cost 2)Usability 3)Security 4)Roaming

2)Usability

Many experts believe ________ is the solution to the challenge of making money from social networking sites and social commerce sites. 1)employee use 2)advertising 3)company buy-in 4)crowdsourcing

2)advertising

________________ enables secure communication over the Internet using VPNs. 1)Extranet 2)None of these options 3)Intranet 4)Internet

2. None of these options

What is the most common mistake that increases page loading times? 1) Using MS Word to edit the webpage, creating huge documents 2) Using too many hyperlinks 3) Using huge images 4) Failing to use a content Management System like WordPress

3) Using huge images

The web __________ the same thing as the internet. 1)could be 2)is 3)is not 4)I don't know

3) is not

What term did Don Norman define as story that puts the operation of the system into context, weaving together all of the essential components, providing a framework, a context, and reasons for understanding? 1)Emotional design 2)Design Intention 3)Conceptual model 4)Semiotic Engineering

3)Conceptual model

Which of the project management documents includes all three of the triple constraints that are in the Scope Triangle? 1)Spiderweb Diagram 2)Cross-functional Diagram 3)Gantt Chart 4)PERT Chart 5)Hierarchical Diagram

3)Gantt Chart

What is the purpose of a PERT chart? 1)Review the Triple Constraint 2)Find where Product Enhancement, Research, or Training is needed 3)Schedule and organize tasks 4)View the organizational structure of a company

3)Schedule and organize tasks

From Don Norman's perspective, what fatal flaw does the BMW iDrive (which he described as a well thought out, very logical, and sensible device) have with respect its human interface? 1)The iDrive did not have a hierarchical menu structure 2)The iDrive used a confusing set of control knobs 3)The iDrive destroyed spatiality 4)The iDrive only controlled the driving-related functions

3)The iDrive destroyed spatiality

Which of these is NOT enumerated as a Motivation to Create Accessible Web Content? 1)To avoid lawsuits and/or bad press (public relations and punishment-centered motivations) 2)To capitalize on the a wider audience or consumer base (marketing or economic-centered motivations) 3)To improve the reliability of technical functionality (technology centered motivations) 4)To improve the lives of people with disabilities (human-centered motivations)

3)To improve the reliability of technical functionality (technology centered motivations)

The four guiding principles of accessibility (perceivable, operable, understandable, and robust) are included in what document? 1)Section 508 of the Rehabilitation Act 2)Web Content Accessibility Guide, Version 1.0 3)Web Content Accessibility Guide, Version 2.0 4)Americans with Disabilities Act

3)Web Content Accessibility Guide, Version 2.0

Amazon uses a _________-end CRM system because it ________. 1)low; coordinates staff activities in a campaign to sell its products 2)high; coordinates staff activities in a campaign to sell its products 3)low; recommends products to returning customers 4)high; recommends products to returning customers

3)low; recommends products to returning customers

A disadvantage of a microwave transmission system is ____________. 1)signals experience propagation delay 2)none of these options 3)susceptible to environmental interference 4)creates electrical interference problems

3)susceptible to environmental interference

The guidelines for provided for ABP3 would be an example of which of the triple constraints? 1.Time 2.Resources 3.Scope

3.Scope

In terms of SEO Panda is what? 1) Google's filter to eliminate low quality web pages 2) Google's replacement for the page-rank system 3) a large cute bear that mostly eats meat 4) Google's filer to promote high quality web pages

4) Google's filer to promote high quality web pages

Which of the following is the technology that enables most mobile wallet applications? 1)VRP 2)ERP 3)AFC 4)NFC

4)NFC

What is an affordance? 1)Safety of users and of data 2)How well the user likes the interface 3)Being able to pay for something 4)Physical property of an object that shows functionality

4)Physical property of an object that shows functionality

________ CRM systems use social media technology and services to enable organizations to engage their customers in a collaborative conversation in order to provide mutually beneficial value in a trusted and transparent manner. 1)Open-source 2)On-premise 3)On-demand 4)Social

4)Social

Developed by the US Navy, a PERT (Program Evaluation Review Technique) chart would help a project manager understand what aspect of a project? 1)The quality of the work performed during each major project milestone 2)Whether the major project milestones are being completed on budget 3)Whether project tasks have been organized in the most efficient order 4)Individual work assignments for persons assigned to the project 5)The project milestones and the order they are scheduled to be completed

5)The project milestones and the order they are scheduled to be completed

What organization employed Sir Tim Berners-Lee when he developed the "vague but exciting" concept for the world wide web? A.CERN-European Organization for Nuclear Research B.Defense Advanced Research Projects Agency C. Stanford Research Institute D.MIT Lincoln Labs

A.CERN-European Organization for Nuclear Research

You were instructed not to include your any personally identifiable information, such as your name, on your ABP-3 website to avoid a violation of FERPA (Family Educational Rights and Privacy Act). This addresses which of the following cybersecurity goals? A.Confidentiality B.Integrity C.Accessibility

A.Confidentiality

The design of connectors consider the speed of the communication interface, the function being supported, and what other concept related to human-computer interface design? A.Constraints to improve reliability B.Hidden affordances for security C.Cultural design standards D.Operational and functional causality

A.Constraints to improve reliability

How would you describe the stakeholder role of Eller's Dean and the Mar/Comm Team in the project to transform the Eller College's website into a "marketing hub"? A.High Interest / Importance, High Influence B.High Interest / Importance, Low Influence C.Low Interest / Importance, High Influence D.Low Interest / Importance, Low Influence

A.High Interest / Importance, High Influence

< img alt="My House" height="200"src ="http://www.cnn.com/My%20House.JPG" width="141" /> What string within this "IMG" tag makes this absolute addressing for the image? A.alt="My House" directive B.http://www.cnn.com/insrcdirectiveC.height="200" and width="141" D.Using the "%20" in the filename

B.http://www.cnn.com/insrcdirectiveC.height="200" and width="141"

What filename should you use for your ABP-3 webpage? A.INDEX.html B.index.html C.ABP-3.html D.<your_net_id>.html

B.index.html

What is the primary purpose of the Eller College Website? A. Disseminate academic programs info B. Tell stories about students and alumni C. Serve as a marketing hub D. Provide resources for current students

C. Serve as a marketing hub

If you are using a normal flat screen television (these are 1080P) what is the speed to you need to stream using any of the listed services? A.At least 2.5 Mbps B.At least 5 Mbps C.At least 9 Mbps D.At least 25 Mbps

C.At least 9 Mbps

What type of repeater has the greatest throughput? A.Single Band B.Double Band C.Double Radio

C.Double Radio

What type of project management documentation includes information about all of the Triple Constraints? A. Timeline / Pipeline Chart B.PERTChart C.Gantt Chart D.Work Breakdown Structure Chart

C.Gantt Chart

In general, what you think of as the quality of your network connection speed when you are using your PC, iPad, or Smartphone is most influenced by which of the following? A.Backbone Tier-1 ISPs B.Regional Tier-2 ISPs C.Local Tier-3 ISPs

C.Local Tier-3 ISPs

Which of these is not an advantage of an all-in-one router, switch, WiFi access point, and Modem? A.You don't have to worry about connecting different network equipment together B.They are easy to upgrade C.They are cheap to upgrade D.They have one management interface

C.They are cheap to upgrade

What is the name of the University of Arizona server that you MUST use to host your MIS 111 ABP-3 website? A.websites.arizona.edu B.hosting.arizona.edu C.u.arizona.edu D.mis111.arizona.edu

C.u.arizona.edu

Why are there so many different physical connector types? A.The function (serial, parallel, video) often defines the number of signals required B.Different symbols, shapes and sizes improves reliability when connecting devices C.Connector design evolves as technology demands faster communication speed D.All of the above

D. All of the above

Which of the following types of guided media has the highest level of physical security from eavesdropping? 1.CAT-3 Cable 2.CAT-5 Cable 3.Coaxial Cable 4.Fiber Optic Cable

D. Fiber Optic Cable

Which of the following "laws" we've discussed determines the maximum bandwidth (signaling rate) of a given type of communication media (e.g., copper cable, fiber optic, etc.)? A.Moore's Law B. Gilder's Law C.Metcalf's Law D.Shannon's Law

D. Shannon's Law

Why is it critical you put your index.html file and website images in the same unique directory before linking the images to the webpage and uploading to the server? A.Image links are relative, so when in the same directory the server can find them B.You will need to find your images so you can upload them to the server C. We do not allow you to use a link to a different webpage for the image location D.ALL OF THE ABOVE

D.ALL OF THE ABOVE

What was a major consideration when selecting the paths (routes) for the physical media used for guided media? A.Right-of-way B.Geographical C.Political boundaries D.All of the above

D.All of the above

Most of the Google Analytics reports we've discussed are examples of what type of visualization? A.Hierarchical B.Cross-functional C.Cause-and-effect D.Dashboards

D.Dashboards

How does this this wall safe provide a safe hiding spot? A.Perceptible Affordance B.False Affordance C.Correct Rejection D.Hidden Affordance

D.Hidden Affordance

Most users of these salt-and-pepper shakers would most likely depend on information from what level of the McGinn hierarchy? A.Individual B.User Group C.Cultural D.Human Sensory Perception

D.Human Sensory Perception

Eller's Dean, Dr. Paulo Goes, routinely sends an email newsletter called "Dean's Update" with information about the college to alumni and donors. Which web marketing strategy does this use? A.Law of the Dean End Street B.Law of Giving and Selling C.Law of Trust D.Law of Push and Pull

D.Law of Push and Pull

What did the NASA project manager indicate was the greatest risk he faced in managing projects for NASA? A.Lack of individuals with technical expertise B.Technology failures C.Cost overruns D.Social and political risk

D.Social and political risk

Packets sent over which route will arrive first (shortest transmission time)? A.P1 Route B.P4 Route C.P6 Route D.Unknown-Can't be determined from information shown

D.Unknown-Can't be determined from information shown

A ________ system is a mathematical technique for estimating future sales. 1)contact management 2)product knowledge 3)sales forecasting 4)sales lead tracking

3)sales forecasting

The human voice is a (an): A. Analog Signal B.Digital Signal C.Hybrid Signal D.Natural Signal

A. Analog Signal

If you are in Dreamweaver and you can't seem to edit your webpage what is most likely the problem? A. You haven't saved the index.html file yet B.You are in Split view C.You are in Live view D.You are in Design view

C.You are in Live view

<img alt="My House" height="200"src="http://www.cnn.com/My%20House.JPG" width="141" /> What part of this "IMG" tag meets the POUR principle of being "perceivable"? A.height="200" width="141" B.http://www.cnn.com/ C.alt="My House" D."%20" in filename

C.alt="My House"

When printing from your phone or computer to aCatPrints station, you are printing to an: A.End-user Device B.Local Equipment C.Local-Loop/ISP D.Content Service

D.Content Service