MIS Ch. 8

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The __ revenue model successfully emerged on PC devices where there is plenty of space for lots of ads

ad click

Most social media companies rely on ___ for revenue

advertising

A in SLATES stands for __

authoring

Which of the following components of McAfee's Enterprise 2.0 model involves the creation of enterprise content via blogs, wikis, discussion groups, presentations, and other social media platforms

authoring

The storage of __ differentiates social media information systems (SMIS) from Web site applications

connection data

________ measures the frequency that someone who clicks on an ad makes a purchase, "Likes" a site, or takes some other action desired by the advertiser.

conversion rate

First step in developing a social media information system (smis)

define the goals of the organization

A social media policy used by an organization is a statement that

delineates employees' rights and responsibilities

Which of the following statements is TRUE about social CRM

each customer crafts his or her own relationship with the company

Social media providers host the Sm presence using __ in the cloud

elastic servers

________ is the application of social media to facilitate the cooperative work of people inside organizations.

enterprise social network

A __ is a software platform that uses social media to facilitate cooperative work of people within an organization

enterprise social network (ESN)

Enterprise 2.0 workers want applications to enable them to rate tagged content and to use the tags to predict content that will be of interest to them, a process McAfee refers to as ________.

extensions

A ___ is content structure that has emerged from the processing of many user tags in social media

folksonomy

Social media communities differ from communities in the past because SM communities are

former based on mutual interests

The __ revenue model offers users a basic service for free, and the charges a premium for upgrades of advanced features

freemium

Responding to problematic content on social networking sites is best reserved for when ________.

has caused an organization to do something positive as a result

Sasha spends considerable time and money getting a project management certification. In this example, Sasha invests in

human capital

According to Nan Lin, social networks provide four forms of value: information, social credentials, personal reinforcement, and

influence

Success metrics are also known as __

key performance indicators (KPI)

The characteristics of McAfee's Enterprise 2.0 model are given by the acronym SLATES; L in SLATES stands for __

links

In 2027, emergence in the context of management would most likely mean

loss of control over employees

___ provide platforms that enable the creation of social networks, or social relationships among people with common interests

media providers

"It" wants to measure brand awareness among its customers based on the input received from social media. which of the following will help measure its brand awareness

metrics

The more technical an organization, the __ the social policies

more lenient

___ are an extensions of bad reviews

mutinous movements

Deletin problematic content on social networking sites is best reserved for content that is

obscene and inappropriate

Deleting problematic content on social networking sites is best reserved for when ________.

obscene and inappropriate

__ activities are supported by structured process

operations and manufacturing

Which of the following revenue models for social media is most likely followed by companies providing Web 2.0 services?

pay per click

Which of the following is a risk associated with using social media in human resources to form conclusions about employees?

possibility of error on the site

According to McAfee, pushing enterprise content to users based on subscriptions and alerts is a characteristic of the ________ component of Enterprise 2.0.

signals

Which of the following is a dynamic, social media-based CRM process

social CRM

According to nan Lin, which of the following types of capital adds value through information, influence, and personal reinforcement

social capital

___ is the investment in social relations with the expectation of returns in the marketplace

social capital

Which of the following observations regarding the value of social capital is TRUE

social capital depreciates and such depreciation can be ameliorated by adding something of value to interactions

Being linked to a network of highly regarded contacts is a form of ________.

social credential

The first step that any organization should take to manage the risk of employee communication is to develop and publicize a(n) ________ policy.

social media

__ is the use of information technology to support the sharing of content among networks of users

social media

Information system that supports the sharing of content among networks of users

social media information system (smis)

To an organization, the __ is the likelihood that an entity in a relationship will do something that benefits the organization

strength of a relationship

__ metrics keep track of goals achieved by an organization

success

Social CRM is a __ process

unstructured and uncontrolled

The term __ means the more people use a site, the more value it has, and the more people will visit

use increases value

___ which refers to the matter on a social media (SM) site that is contributed by users, is the essence of SM relationship

user-generated content

According to Henk Flap, the ________ is determined by the number of relationships in a social network, by the strength of those relationships, and by the resources controlled by those related.

value of social capital

Metrics that don't improve ones decision-,making skills are commonly referred to as __ metrics

vanity

In the context of CRM, which of the following statements is TRUE about the foreseen changes and developments by the year 2027

vendors might lost control of the customer relationship

A __ is an inducement to social media users for passing communications along through different tiers of communities in social media

viral hook

Which of the following is an example of an analytical tool

Facebook page insights

Which of the following is TRUE of online ad revenue?

Most ads on social media generate revenue only when customers click on them

Which of the following best represents the value of social capital?

Number of Relationships x relationship strength x entity resources


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