MIS Ch. 8
The __ revenue model successfully emerged on PC devices where there is plenty of space for lots of ads
ad click
Most social media companies rely on ___ for revenue
advertising
A in SLATES stands for __
authoring
Which of the following components of McAfee's Enterprise 2.0 model involves the creation of enterprise content via blogs, wikis, discussion groups, presentations, and other social media platforms
authoring
The storage of __ differentiates social media information systems (SMIS) from Web site applications
connection data
________ measures the frequency that someone who clicks on an ad makes a purchase, "Likes" a site, or takes some other action desired by the advertiser.
conversion rate
First step in developing a social media information system (smis)
define the goals of the organization
A social media policy used by an organization is a statement that
delineates employees' rights and responsibilities
Which of the following statements is TRUE about social CRM
each customer crafts his or her own relationship with the company
Social media providers host the Sm presence using __ in the cloud
elastic servers
________ is the application of social media to facilitate the cooperative work of people inside organizations.
enterprise social network
A __ is a software platform that uses social media to facilitate cooperative work of people within an organization
enterprise social network (ESN)
Enterprise 2.0 workers want applications to enable them to rate tagged content and to use the tags to predict content that will be of interest to them, a process McAfee refers to as ________.
extensions
A ___ is content structure that has emerged from the processing of many user tags in social media
folksonomy
Social media communities differ from communities in the past because SM communities are
former based on mutual interests
The __ revenue model offers users a basic service for free, and the charges a premium for upgrades of advanced features
freemium
Responding to problematic content on social networking sites is best reserved for when ________.
has caused an organization to do something positive as a result
Sasha spends considerable time and money getting a project management certification. In this example, Sasha invests in
human capital
According to Nan Lin, social networks provide four forms of value: information, social credentials, personal reinforcement, and
influence
Success metrics are also known as __
key performance indicators (KPI)
The characteristics of McAfee's Enterprise 2.0 model are given by the acronym SLATES; L in SLATES stands for __
links
In 2027, emergence in the context of management would most likely mean
loss of control over employees
___ provide platforms that enable the creation of social networks, or social relationships among people with common interests
media providers
"It" wants to measure brand awareness among its customers based on the input received from social media. which of the following will help measure its brand awareness
metrics
The more technical an organization, the __ the social policies
more lenient
___ are an extensions of bad reviews
mutinous movements
Deletin problematic content on social networking sites is best reserved for content that is
obscene and inappropriate
Deleting problematic content on social networking sites is best reserved for when ________.
obscene and inappropriate
__ activities are supported by structured process
operations and manufacturing
Which of the following revenue models for social media is most likely followed by companies providing Web 2.0 services?
pay per click
Which of the following is a risk associated with using social media in human resources to form conclusions about employees?
possibility of error on the site
According to McAfee, pushing enterprise content to users based on subscriptions and alerts is a characteristic of the ________ component of Enterprise 2.0.
signals
Which of the following is a dynamic, social media-based CRM process
social CRM
According to nan Lin, which of the following types of capital adds value through information, influence, and personal reinforcement
social capital
___ is the investment in social relations with the expectation of returns in the marketplace
social capital
Which of the following observations regarding the value of social capital is TRUE
social capital depreciates and such depreciation can be ameliorated by adding something of value to interactions
Being linked to a network of highly regarded contacts is a form of ________.
social credential
The first step that any organization should take to manage the risk of employee communication is to develop and publicize a(n) ________ policy.
social media
__ is the use of information technology to support the sharing of content among networks of users
social media
Information system that supports the sharing of content among networks of users
social media information system (smis)
To an organization, the __ is the likelihood that an entity in a relationship will do something that benefits the organization
strength of a relationship
__ metrics keep track of goals achieved by an organization
success
Social CRM is a __ process
unstructured and uncontrolled
The term __ means the more people use a site, the more value it has, and the more people will visit
use increases value
___ which refers to the matter on a social media (SM) site that is contributed by users, is the essence of SM relationship
user-generated content
According to Henk Flap, the ________ is determined by the number of relationships in a social network, by the strength of those relationships, and by the resources controlled by those related.
value of social capital
Metrics that don't improve ones decision-,making skills are commonly referred to as __ metrics
vanity
In the context of CRM, which of the following statements is TRUE about the foreseen changes and developments by the year 2027
vendors might lost control of the customer relationship
A __ is an inducement to social media users for passing communications along through different tiers of communities in social media
viral hook
Which of the following is an example of an analytical tool
Facebook page insights
Which of the following is TRUE of online ad revenue?
Most ads on social media generate revenue only when customers click on them
Which of the following best represents the value of social capital?
Number of Relationships x relationship strength x entity resources
