MIS - Chapter 9 Quiz
SAP is an important vendor of ________. A. data mining software B. spreadsheet software C. database software D. enterprise software E. word processing software
D. enterprise software
Analytical CRM includes applications that ________. A. analyze customer data for improving business performance B. analyze operations data for ordering decisions C. analyze social media procedures D. analyze cloud computing procedures E. analyze accounting procedures
A. analyze customer data for improving business performance
Determining the revenue produced by a customer and comparing the revenue to the expenses of acquiring and taking care of the customer is called ________. A. customer lifetime value B. enterprise system value C. intranet value D. sales value E. Internet value
A. customer lifetime value
In an enterprise system, the integrated software modules that focus on procurement and inventory management are related to ________. A. manufacturing and production B. human resources C. instructional technology D. finance and accounting E. sales and marketing
A. manufacturing and production
Customer relationship management applications that track campaign data are related to the ________ aspect of customer relationships. A. marketing B. sales C. business intelligence D. processing E. service
A. marketing
Customer relationship management applications that track social networking data are related to the ________ aspect of customer relationships. A. service B. marketing C. processing D. business intelligence E. sales
A. service
In an enterprise system, the integrated software modules that focus on cash management and forecasting are related to ________. A. instructional technology B. finance and accounting C. sales and marketing D. manufacturing and production E. human resources
B. finance and accounting
An example of ________ includes someone taking out a loan and then being sold a checking account as well. A. function selling B. cross-selling C. cross-join D. production selling E. knowledge selling
B. cross-selling
Which of the following is NOT a challenge to the implementation of an ERP? A. Changes in the project scope and customization B. Estimated costs of implementation C. Dramatic reductions in inventory costs and order to delivery time D. Required business process management and organizational learning E. Estimated amount of time needed for implementation
C. Dramatic reductions in inventory costs and order to delivery time
Enterprise applications have drawbacks mainly because they ________. A. require an Intranet B. use databases C. are very expensive to purchase and implement D. use both DDL and DML database statements E. require the Internet
C. are very expensive to purchase and implement
When demand for a product mistakenly gets distorted as it passes across the supply chain, it is called a ________. A. process distortion B. bull distortion C. bullwhip effect D. process error E. bulltrap effect
C. bullwhip effect
Some ERP vendors include in-memory-computing technology that provides ________ tools for ad hoc analysis, what-if scenario analysis, and machine learning that analyzes very large data sets. A. database security B. Internet of Things (IoT) C. business intelligence D. database triggering E. metadata storage
C. business intelligence
Customer relationship management primarily includes ________. A. manufacturing data B. capturing and integrating systems data C. capturing and integrating customer data D. human resources data E. operations data
C. capturing and integrating customer data
Some say that a firm's most valuable asset is its ________. A. operations and manufacturing B. enterprise resource planning information system C. customer relationships D. supply chain E. enterprise employee networks
C. customer relationships
A(n) ________ makes values from a central database available for applications that support all an organization's internal business activities. A. data display system (DDS) B. human resource system (HRS) C. enterprise resource planning (ERP) system D. customer service application (CSA) E. quality control application (QCA)
C. enterprise resource planning (ERP) system
In an enterprise system, the integrated software modules that focus on payroll and benefits accounting are related to ________. A. finance and accounting B. sales and marketing C. human resources D. instructional technology E. manufacturing and production
C. human resources
Incorporating applications that allow customers to chat with one another about company products is an example of ________. A. computer science CRM B. instructional CRM C. social CRM D. operations CRM E. accounting CRM
C. social CRM
A ________ chain is a network of organizations for obtaining raw materials. A. database B. systems process C. supply D. system network E. demand
C. supply
A supply chain management system using a(n) ________ model bases production schedules on actual customer orders. A. information B. data C. pull-based D. push-based E. analytical
C. pull-based
If a company produces a custom-made automobile only after a customer has placed an order, it is an example of a(n) ________ production model. A. data B. information C. pull-based D. analytical E. push-based
C. pull-based
A supply chain management system using a(n) ________ model bases production schedules on forecasts. A. pull-based B. information C. push-based D. data E. analytical
C. push-based
How do information systems support the activities in a supply chain? A. By promoting ownership B. By improving security C. By increasing sales D. By reducing inventory levels E. By differentiating the products or services
D. By reducing inventory levels
Customer relationship management applications that track Web sales and retail store sales are related to the ________ aspect of customer relationships. A. processing B. service C. marketing D. sales E. business intelligence
D. sales
In an enterprise system, the integrated software modules that focus on quotes and order processing are related to ________. A. manufacturing and production B. finance and accounting C. human resources D. sales and marketing E. instructional technology
D. sales and marketing
Managers often maintain a(n) ________ as a buffer for uncertainty and unforeseen events. A. support chain B. database backup C. inventory multiplier D. just-in-case inventory E. safety stock
E. safety stock