MIS - Chapter 9 Quiz

SAP is an important vendor of​ ________. A. data mining software B. spreadsheet software C. database software D. enterprise software E. word processing software

D. enterprise software

Analytical CRM includes applications that​ ________. A. analyze customer data for improving business performance B. analyze operations data for ordering decisions C. analyze social media procedures D. analyze cloud computing procedures E. analyze accounting procedures

A. analyze customer data for improving business performance

Determining the revenue produced by a customer and comparing the revenue to the expenses of acquiring and taking care of the customer is called​ ________. A. customer lifetime value B. enterprise system value C. intranet value D. sales value E. Internet value

A. customer lifetime value

In an enterprise​ system, the integrated software modules that focus on procurement and inventory management are related to​ ________. A. manufacturing and production B. human resources C. instructional technology D. finance and accounting E. sales and marketing

A. manufacturing and production

Customer relationship management applications that track campaign data are related to the​ ________ aspect of customer relationships. A. marketing B. sales C. business intelligence D. processing E. service

A. marketing

Customer relationship management applications that track social networking data are related to the​ ________ aspect of customer relationships. A. service B. marketing C. processing D. business intelligence E. sales

A. service

In an enterprise​ system, the integrated software modules that focus on cash management and forecasting are related to​ ________. A. instructional technology B. finance and accounting C. sales and marketing D. manufacturing and production E. human resources

B. finance and accounting

An example of​ ________ includes someone taking out a loan and then being sold a checking account as well. A. function selling B. ​cross-selling C. ​cross-join D. production selling E. knowledge selling

B. ​cross-selling

Which of the following is NOT a challenge to the implementation of an​ ERP? A. Changes in the project scope and customization B. Estimated costs of implementation C. Dramatic reductions in inventory costs and order to delivery time D. Required business process management and organizational learning E. Estimated amount of time needed for implementation

C. Dramatic reductions in inventory costs and order to delivery time

Enterprise applications have drawbacks mainly because they​ ________. A. require an Intranet B. use databases C. are very expensive to purchase and implement D. use both DDL and DML database statements E. require the Internet

C. are very expensive to purchase and implement

When demand for a product mistakenly gets distorted as it passes across the supply​ chain, it is called a​ ________. A. process distortion B. bull distortion C. bullwhip effect D. process error E. bulltrap effect

C. bullwhip effect

Some ERP vendors include​ in-memory-computing technology that provides​ ________ tools for ad hoc​ analysis, what-if scenario​ analysis, and machine learning that analyzes very large data sets. A. database security B. Internet of Things​ (IoT) C. business intelligence D. database triggering E. metadata storage

C. business intelligence

Customer relationship management primarily includes​ ________. A. manufacturing data B. capturing and integrating systems data C. capturing and integrating customer data D. human resources data E. operations data

C. capturing and integrating customer data

Some say that a​ firm's most valuable asset is its​ ________. A. operations and manufacturing B. enterprise resource planning information system C. customer relationships D. supply chain E. enterprise employee networks

C. customer relationships

A(n) ________ makes values from a central database available for applications that support all an​ organization's internal business activities. A. data display system​ (DDS) B. human resource system​ (HRS) C. enterprise resource planning​ (ERP) system D. customer service application​ (CSA) E. quality control application​ (QCA)

C. enterprise resource planning​ (ERP) system

In an enterprise​ system, the integrated software modules that focus on payroll and benefits accounting are related to​ ________. A. finance and accounting B. sales and marketing C. human resources D. instructional technology E. manufacturing and production

C. human resources

Incorporating applications that allow customers to chat with one another about company products is an example of​ ________. A. computer science CRM B. instructional CRM C. social CRM D. operations CRM E. accounting CRM

C. social CRM

A​ ________ chain is a network of organizations for obtaining raw materials. A. database B. systems process C. supply D. system network E. demand

C. supply

A supply chain management system using​ a(n) ________ model bases production schedules on actual customer orders. A. information B. data C. ​pull-based D. ​push-based E. analytical

C. ​pull-based

If a company produces a​ custom-made automobile only after a customer has placed an​ order, it is an example of​ a(n) ________ production model. A. data B. information C. ​pull-based D. analytical E. ​push-based

C. ​pull-based

A supply chain management system using​ a(n) ________ model bases production schedules on forecasts. A. ​pull-based B. information C. ​push-based D. data E. analytical

C. ​push-based

How do information systems support the activities in a supply​ chain? A. By promoting ownership B. By improving security C. By increasing sales D. By reducing inventory levels E. By differentiating the products or services

D. By reducing inventory levels

Customer relationship management applications that track Web sales and retail store sales are related to the​ ________ aspect of customer relationships. A. processing B. service C. marketing D. sales E. business intelligence

D. sales

In an enterprise​ system, the integrated software modules that focus on quotes and order processing are related to​ ________. A. manufacturing and production B. finance and accounting C. human resources D. sales and marketing E. instructional technology

D. sales and marketing

Managers often maintain​ a(n) ________ as a buffer for uncertainty and unforeseen events. A. support chain B. database backup C. inventory multiplier D. ​just-in-case inventory E. safety stock

E. safety stock