MIS Chapter 9 Study Guide

Job coaches recommend spending ________ percent of your time online to get a job.

10 25 50 80 10

The ________ rule of thumb is that ________ percent of individuals contribute ________ percent of the content.

40-60; 40; 60 80-20; 80; 20 60-40; 60; 40 20-80; 20; 80 20-80; 20; 80

Approximately ________ percent of consumers consult reviews before making an online purchase.

50 75 100 25 50

Social computing has vastly altered both the expectations of customers and the capabilities of corporations in the area of ________.

CRM HRM SCM ERP CRM

________ advertising is a sales pitch that fits into the flow of information being shown.

Conversational Filter Native Viral Native

________ marketing is word-of-mouth advertising.

Conversational Filter Native Viral Viral

________ is an example of a shopping community.

Craigslist Fotolia LivingSocial Kaboodle Kaboodle

________ are user-generated classifications that use ________ to categorize and retrieve web pages, photos, videos, and other web content.

Crowdsources; tags Crowdsources; mashups Folksonomies; tags Folksonomies; mashups Folksonomies; tags

________ helps stores like Gap promote the season's latest fashion collections.

InStyle Epinions Stylehive ThisNext Stylehive

________ is an example of a group shopping website.

LivingSocial Tujia Facebook Uber LivingSocial

________ provides a live notification when its customers are close to physical stores that sell its products. The company then uses Foursquare to send them coupons and discount information.

Mountain Dew PepsiCo Levi's Disney PepsiCo

________ is how new employees acquire the necessary knowledge, skills, and behaviors to become effective members of the organization.

Social networking Employee development Recruiting Onboarding Onboarding

________ marketing is when companies use social computing tools to obtain feedback from customers.

Traditional Viral Conversational Filter Conversational

Social computing empowers customers and enables them to become business advocates and influencers.

True False True

Social marketplaces are an example of C2C commerce.

True False True

Businesses must respond to customers more quickly and appropriately than they did prior to social computing.

True False True

Customers want to be heard and to know whether other customers agree with them, so retailers should allow customers to post reviews and ratings for the best social computing results.

True False True

________ is the greatest concern in the peer-to-peer economic model.

Usability Trust Accessibility Cost Trust

Many experts believe ________ is the solution to the challenge of making money from social networking sites and social commerce sites.

company buy-in employee use advertising crowdsourcing advertising

Many publishers view ________ advertising as risky because it has the potential to erode the public's trust.

conversational native filter viral native

Job coaches recommend spending most of your time ________ to get a job.

educating yourself talking to headhunters networking online networking

Organizations do NOT typically use wikis to ________.

follow consumers' social networking comments keep enterprise wide documents provide a central repository collaborate on projects follow consumers' social networking comments

A criticism of ________ is that they only exist to improve their clients' online images through changing consumers' perception.

online review sites health care office managers consumer surveys reputation-management firms reputation-management firms

Social computing increases ________.

threat of substitutes supplier power threat of new entrants buyer power buyer power

LinkedIn's main market segment is ________.

upper-level executives high-skill jobs low-paying jobs low-skill jobs high-skill jobs