MIS Exam 3
Most users of these salt and pepper shakers would most likely depend on information from what level of the McGinn hierarchy?
Human sensory Perception
The EcoReps Dashboards installed in residence halls are an example of what layer in the IOT model?
Integrated application
What transportation infrastructure was discussed in class that guided the decision the placement of the long-haul fiber-optic cable infrastructure?
Inter continental railroads network
What problem might occur when you operate WiFi networks, Bluetooth headsets, baby monitors, and garage door openers all using the same 2.4GHz ISM frequency range in close proximity to one another?
Interference
From lowest to highest, what is the correct order of these satellite types with respect to the altitude of their orbit (LEO, MEO, GEO)?
Iridium, GPS, DishTV
What term is used to describe the percentage value of the number of times a keyword or key phrase appears on a webpage as compared to the total amount of words on the page?
Keyword density
Ethernet is a technology associated with ________s.
LAN
Your school's main campus network is a ___________.
LAN
Transmission Control Protocol (TCP) address all of the following issues related to the transmission of data using packets, EXCEPT:
Lack of privacy for user's message
Eller's Dean, Dr. Paulo Goes, routinely sends an email newsletter called "Dean's Update" with information about the college to alumni and donors. Which web marketing strategy does this use?
Law of push and pull
What is an affordance?
Physical property of an object that shows functionality
The Transmission Control Protocol (TCP) addresses all of the following issues related to the transmission of data using packets switched networks, EXCEPT:
Privacy for user's message content
Of the five management activities we discussed in class, which of the following sequences are in the correct time order?
Proposal, Baseline plan, control
Learning that users access program pages directly from search, not by navigating through the main Eller Home page, supports which of the following information architecture decisions?
Provide "lanes" for secondary audiences
Google Analytics tracks the browser used to access a website. What term was used to describe a website that manages content based on the browser or device accessing the content?
Responsive web design
Which of the Following is NOT true
SEO is almost completely controllable
What is the purpose of a PERT chart?
Schedule and organize tasks
In project management, the "Iron Triangle" or "Triple Constraint" includes a project's time, resources and what other dimension of the planning process?
Scope
What is the primary purpose of the Eller College website?
Serve as a marketing hub
Which of the following "laws" we've discussed determines the maximum bandwidth (signaling rate) of a given type of communication media (e.g., copper cable, fiber optic, etc.)?
Shannon's Law
As I move farther away from campus, my connection to UAwifi gets weaker. What will always cause this to occur?
Signal strength has limited power
According to IT's About Business 8.1, the number of Vietnamese people with an internet connection went from 12% in 2005 to almost 50% in 2016 largely thanks to ________.
Smartphones
Which of the following multiplexing approaches increases the total bandwidth available to users?
Space division multiplexing
Which of the following is an example of using Twitter for market research?
Take advantage of the tools that enable you to find people in the industries in which they operate.
Which of these is NOT enumerated as a Motivation to Create Accessible Web Content?
To improve the reliability of technical functionality (technology centered motivations)
Google Analytics Reports include everything except what?
Total Monthly Visits from YouTube Referrals
What term did Don Norman define as story that puts the operation of the system into context, weaving together all of the essential components, providing a framework, a context, and reasons for understanding?
conceptual model
When printing from your phone or computer to a CatPrints station, you are printing to an:
content service
What organization employed Sir Tim Berners-Lee when he developed the "vague but exciting" concept for the world wide web?
CERN - European Organization for Nuclear Research
________ cables are made of copper.
Coaxial
Xerox PARC's Unicomp was a precursor to which of the following topics previously discussed in class?
Collaboration
The expansion of telecommunications infrastructure occurred primarily during while era of globalization, as described by Thomas Friedman?
Companies
According to the speaker from Accenture, project management is not about lists and linear relationships, but rather involves managing what?
Complex inter-relationships
You were instructed not to include your any identifiable information, such as your name, on your ABP-3 website to avoid a violation of FERPA this addresses which of the following cybersecurity goals?
Confidentiality
The design of the connectors consider the speed of the communication interface, the function being supported, and what other concept related to human computer interface design?
Constraints to improve reliability
What term is used to compare the number of closed sales to the total number of website visitors? For example, if an ecommerce site receives 200 visitors in a month and has 50 sales, this term would be calcuated as 50 (sales) divided by 200 (visits), or 25%?
Conversion rate
________ is the loss of a certain percentage of customers over time.
Customer churn
Most of the Google Analytics reports we've discussed are examples of what type of visualization?
Dashboards
Google analytics reports comparing PPC vs. SEO or old vs. new visitors are examples of what type of information visualization?
Digital Dashboards
________ offer limited accessibility to the ________ of participating companies.
Extranets; intranets
________ are/is a customer-touching CRM application.
FAQs
According to IT's About Business 9.4, GM used ________ to promote jobs and feature new cars.
Which of the following types of guided media has the highest level of physical security from eavesdropping?
Fiber optic cable
When we discussed data communication networks, what city did we indicate was partnering with the UA MIS Department to implement Smart City Technology?
Fortaleza, Brazil
What type of project management documentation includes information about all of the triple constraints?
Gantt chart
DishTV, DirecTV, and SiriusXM radio are all based on what type of satellite technology?
Geostationary Orbit (GEO)
In Terms of SEO Panda is what?
Google's Filer to promote high quality web pages
What term is used to measure the signaling rate of analog signals and means cycles-per-second?
Hertz
How does this wall safe provide a safe hiding spot?
Hidden Affordance
Which of the following would not be considered a "perceived Affordance" from the perspective of the user?
Hidden Affordance
How would you describe the stakeholder role of Eller's Dean and the Mar/Comm Team in the project to transform the Eller College's website into a "marketing hub"?
High Interest/Importance, High Influence
The ________________ is a network of networks.
Internet
Which of the following wireless issues would NOT be a problem for short range wireless communications technologies, such as RFID and NFC?
Line-of-sight
In general, what you think of as the quality of your network connection speed when you are using your PC, iPad, or Smartphone is most influenced by which of the following?
Local Tier-3 ISPs
________ transmission systems are relatively inexpensive but must have unobstructed line of sight.
Microwave
What term is used to describe how adding resources to a project that is running behind schedule often delays the project even more?
Mythical-Man month
Which of the following is the technology that enables most mobile wallet applications?
NFC
________________ enables secure communication over the Internet using VPNs.
None of these options
What term does Google use to describe how important a website is based upon counting the number and quality of links to a page, using the underlying assumption is that more important websites are likely to receive more links from other websites?
Page rank
Which of the following techniques would NOT commonly be used by a SMB as part of their a search engine optimization strategy?
Pay-per-click
________ cellular networks use digital signals and can transmit voice and data at different speeds based on how fast the user is moving; it supports video, web browsing, and instant messaging.
3G
Approximately ________ percent of consumers consult reviews before making an online purchase.
50
What term is used to describe the marketing analysis where two versions of a web page are compared to see which one gives a better conversion rate for similar visitors at the same time?
A-B (or Split) testing
One of the origins of the Internet was the result of a project by US government agency?
ARPA - Advanced Research Project Agency
Which of the following topics related to your ABP-3B project would be a focused way to ensure a search engine lists your website?
Adwords
What major consideration when selecting the paths (routes) for the physical media used for guided media?
All of the above
Why are there so many different physical connector types?
All of the above
What is the importance of the triple constraints / the Scope Triangle?
Any changes to one constraint will likely affect another constraint
What impairment for wireless communication actually serves as the basis for spatial multiplexing?
Attenuation
Preventing a user from entering an invalid value using Excel's Data Validation rules is an example of what type of Error Prevention?
Avoidance
Computer data is what type of data signal?
Binary signal
Which of the following wireless technologies was associated with Harold Blaatand II?
Bluetooth
Many experts believe ________ is the solution to the challenge of making money from social networking sites and social commerce sites.
advertising
The human voice is a(n)
analog signal
________________ is access to the internet through your TV connection.
cable modem
What is the most important component of website project management?
communication
A ________ system tracks all communications between the company and the customer, the purpose of each communication, and any necessary follow-up.
contact management
According to IT's About Business 6.2, the main drawback to Google Fiber for Google is ________.
cost
Distribution is a(n) ________ activity.
downstream
What is the domain for the following ABP3 website: http://www.arizona.edu/~wtn ?
edu
Social ________ is the monitoring, collection, and analysis of socially generated data to make strategic decisions.
intelligence
The web __________ the same thing as the internet.
is not
CAT-3, CAT-5, Coaxial and Fiber Optic Cable are all examples of what?
medium
How a system works from a user's point of view is known as what type of model?
mental model
The guidelines for provided for ABP3 would be an example of which of the triple constraints?
scope
Client/server computing links two or more computers in an arrangement in which powerful ________ provide computing services for ________.
servers; user PCs
Morton's Steakhouse utilized a(n) ________ CRM system to surprise a customer with a meal.
social
What did the NASA project manager indicate was the greatest risk he faced in managing projects for NASA?
social and political risk
According to IT's About Business 11.2, Priceline.com emphasizes its customer-_________ option on its website; Priceline.com uses a customer-__________ option for complex phone inquiries.
touching; facing
_____________ is the most prevalent form of communications wiring.
twisted-pair wire
According to IT's About Business 9.4, many GM owners used ________ to share tips and put pressure on GM to provide better customer service.
________ is a high-bandwidth wireless technology with transmission speeds in excess of 100 Mbps. It is a ______-range wireless network technology.
UWB; short
Which of the following is NOT a barrier to Wi-Fi expansion?
Usability
What is the most common mistake that increases page loading times?
Using huge images
Which of the following is NOT a listed technique to make websites mobile friendly?
Using technologies like flash to enhance your websites capablities
The Internet is a ______________.
WAN
The four guiding principles of accessibility (perceivable, operable, understandable, and robust) are included in what document?
Web Content Accessibility Guide, Version 2.0
With respect to the maximum operating range, what is the correct order of the following technologies from maximum to minimum range?
Wifi, bluetooth, RFID, Near-field
From Don Norman's perspective, what fatal flaw does the BMW iDrive (which he described as a well thought out, very logical, and sensible device) have with respect its human interface?
The iDrive destroyed spatiality
Developed by the US Navy, a PERT (Program Evaluation Review Technique) chart would help a project manager understand what aspect of a project?
The project milestones and the order they are scheduled to be completed
