MIS Midterm

With more than one answer being correct, select all of the following scenarios that show interaction between SMIS components.

A company's information systems (IS) group researches and chooses a program that can deliver content to several social media providers at the same time. Every day, a social media specialist at a start-up checks the news, plans how and what to tweet, quickly messages a manager, and sends the approved tweets. Social media providers rely on user data to better serve sponsor organizations.

Describe how business-to-business (B2B) e-commerce transactions work. More than one answer may be correct.

Business-to-business (B2B) e-commerce is the selling of good and services between businesses. B2B transactions often involve orders placed on a recurring basis. B2B purchases often occur in large quantities and are directly shipped from one business to another.

The three-step data visualization process is comprised of which of the following?

Explore data sets for patterns. Create your visuals Planning for visuals.

Data and information collected on Instagram sites can only be analyzed by using the tools provided by Google

False

Of the answers below, which defines or explains a characteristic of information density? More than one answer may be correct.

Information density is the total amount of information as well as the quality of information available to all individuals in a market, including customers and stakeholders. Information density in e-commerce allows consumers to more easily find retail prices for goods or services (price transparency) and the wholesale costs a seller paid (cost transparency). Organizations benefit from information density because it provides them with large data sets from e-commerce activities that can be used to create effective target market strategies.

Which of the following is a popular Microsoft data analytics program that offers business intelligence as well as data visualization?

Power BI

Select all the statements that correctly describe the re-commerce segment of the e-commerce market.

Re-commerce is the practice of selling used, old, or obsolete products via the internet in exchange for a new product or a cash payout. According to Yerdle Re-commerce, re-commerce is expected to grow from $21 billion to over $52 billion over the next five years. The growing practice of re-commerce is led by companies such as thredUp, Yerdle Re-commerce, and The RealReal.

A major trend in data analytics is the use of artificial intelligence to focus on small data which is more precise, using small datasets that are capable of impacting decisions in the present. This is known as ______AI.

Saleable

One way to visualize a data ecosystem is to apply it to the data project life cycle. The Data Science Ready project outlines the five steps of the data project life cycle. The final stage in this life cycle is

Storage

Choose all answers to explain why providers need appropriate SMIS procedures. More than one answer may be correct.

System functioning and maintenance depend on correct procedures. Security, appropriate site use, and data handling are all facilitated through procedures. Procedures required of users protect privacy and uphold site policies.

From the following list, select all the primary considerations when developing the goals for a social media information system (SMIS).

The organization's larger goals for its mission The organization's purposes for using social media The organization's audiences across social media The capabilities of popular social media platforms

Customer acquisition cost (CAC) is a metric that is used by e-commerce companies and other sales related organizations to assess the costs associated with convincing a potential customer to purchase a service or product.

True

The type of e-commerce transaction where consumers are able to provide a service to a business often through a bidding or auction type of system is called consumer-to-business.

True

Per our reading, the main purpose of a social media information system (SMIS) is to

allow social network users to share content.

Someone who possesses the knowledge of processing software, business strategy, and analytical skill to deliver data and reports that guide management and executives as they create well-informed decision making is known as a data

analyst.

Data analysts must blend facts and data with knowledge about the

business or organization.

From the answers below, select all the actions that contribute to information density in e-commerce.

businesses publishing the current prices for their goods or services online businesses collecting information about consumers who visit their websites consumers posting online reviews for the goods or services they purchased consumers using web applications to track the prices of their desired products

Some of the responsibilities of a data analyst include which three of the following?

data visualization data structuring data reporting

The process of data analytics includes which three of the following?

descriptive analytics predictive analytics prescriptive analytic

Trying to answer questions such as "what happened?" or "what is occurring?" or "what was the ROI?" is the role of

descriptive analytics.

Identify the risks and challenges that social media information systems (SMISs) present from the statements below. More than one answer may be correct.

difficulties stemming from a lack of interested and involved user communities risks associated with fewer innovative SMIS providers entering the market

Uses of data analytics include which three of the following?

improved decision making improved patient experiences and internal procedures in health care improved customer service

An online photo printing company can temporarily lose its e-commerce ubiquity if

its website crashes due to a coding error or attack by hackers.

Within the current landscape, some popular social media management systems are becoming more difficult to manage because

millions of diverse users across the globe are active participants.

Which of the following are examples of the social media tools that help organizations interpret and collect user data? More than one answer may be correct.

risk analytics

Components of a social media information system (SMIS) combine to

support a company's marketing strategy through social media.

What do most companies use as their main conduit for reaching and connecting with customers?

their website

Common issues that e-commerce businesses face include

threats to customer data unstable customer loyalty.

In the business world today, many organizations use progressive ________ applications to undertake m-commerce in today's business landscape.

web

On an e-commerce presence map, what is presence?

websites, email, social media sites, and offline media