MKG 300 Ch 9

When moving into the market maturity stage of the product life cycle, a firm might be able to obtain a competitive advantage ______.

all of the above

PepsiCo is evaluating an idea for a new "clear cola" by using focus groups made up of young adults to suggest brand names for the proposed product. This is an example of ______.

concept testing

A new-product idea moves through the early stages of the life cycle more quickly when it has all the following characteristics EXCEPT when the product ______.

is difficult to use

In the idea generation stage of the new-product development process, ______.

many new business ideas in business markets come from competitors

In the _____ stage of the product life cycle, organizations focus on building primary demand.

market introduction

Total industry profits reach their maximum during the ______ stage of the product life cycle.

market maturity

Health Care Products Company has noticed that in one of its product-markets industry sales have leveled off and competition has been tougher than ever. This product-market appears to be in the ______ stage of the product life cycle.

market maturity (market maturity stage occurs when industry sales level off and competition gets tougher)

Which of the following is less likely to happen as a product moves through the later stages of the product life cycle?

place - moved toward selective distribution

Sales of a producer's wax paper food-wrap are declining fast. The advertising manager-looking for a way to attract attention to the brand-suggests changing the package somewhat and promoting it as a "new" product. The Federal Trade Commission would ______.

probably not approve of this at all

Seeking to stop declining sales for an established mouthwash, a sales manager suggests that new coloring be added to the product and a major promotion effort be started for the "new" product. The Federal Trade Commission would ______.

probably not approve of this at all because the product doesn't meet the FTC's definition of "new"

In the market introduction stage of the product life cycle, ______.

promotion is likely to be needed to build primary demand.

New-product specialists at Whirlpool buy washing machines made by other firms and take them apart to look for new ideas. This is called ______.

reverse engineering

In the _____ step of the new-product development process, a marketing manager evaluates how well the idea fits with the company's objectives.

screening

Building quality into services can be ______.

server linked to service? training is crucial? empowerment works?

During the sales decline stage of the product life cycle, ______.

the rate of sales decline of the product life cycle is largely governed by how rapidly consumer tastes change or substitute products are adopted

Concerning product life cycles ______.

the stages usually have varying lengths