MKGT quiz 12.1

A real-estate company is an example of what market intermediary?

Agent/Broker

Which market intermediary sells products for a commission?

Agents and Brokers

Which is not a function that distributors perform?

Creating Products

Which is NOT a role of a specific supply chain?

Decrease accuracy

When a producer sells directly to a consumer this is an example of which type of supply chain structure?

Direct

What are the two type of Supply Chains?

Direct and Indirect

What are the roles of the market intermediaries?

Link the manufacturer with the customer Providing storage Create benefits for manufacturers

Which is NOT a type of marketing intermediary?

Manufacturer

What is the supply chain?

Organizations and activities involved with the flow of products from raw materials to the customer

A grocery store is an example of what type of market intermediary?

Retailers

Which market intermediary works directly with the customer?

Retailers

What does the supply chain represent?

The steps it takes to get the product from the original manufacturer to the consumer