MKT 300 Test 4
According to your text, ____ are small technology-based firms operating in international markets almost immediately after their establishment and realizing as much as 70% of their sales outside the domestic home market. "natural globals" "multinational corporations" "born globals" "born multinationals" "multinational enterprises"
"born globals"
In the video, Coca-Cola is mentioned as a supporter of global causes, which of the following was mentioned in the video? The USO (United Service Organization) The NRA PETA Salvation Army Goodwill
....
According to the slides, Coca-Cola operates in approximately how many countries? 50 100 150 200 250
200
Marketers call the Internet a pull medium because A. users determine which websites they are going to view. b. they determine which websites consumers are going to view. c. they have great control over the content to which users are exposed. d. social networks have great control over the content to which users are exposed. e. users get pulled along by social media influencers.
A. users determine which websites they are going to view.
____ are web-based journals in which writers can editorialize and interact with other Internet users. Widgets Apps Blogs Podcasts Wikis
Blogs
According to the slides, what well-known social media platform was referenced with regard to online privacy and data concerns? Snapchat Instagram Facebook LinkedIn
____ are free online publicity that helps the company. Negative customer reviews Company websites Anti-company wikis Positive customer reviews
Positive customer reviews
According to the slides, what global Coca-Cola digital advertising campaign was a big success? Have a Coke and a smile Share a Coke with Coke, its whatâ s for dinner The taste of a new generation
Share a Coke with
One of the fastest-growing areas in mobile technology is the creation of ____ that help consumers to access more information about businesses. applications (apps) widgets cookies speed dials texts
applications (apps)
Digital media have created opportunities for companies to a. gain more control over what the consumer sees. b. target specific markets. c. offer the same kind of experience as a brick and mortar store. d. manage information that is disseminated through the Web. e. stimulate all five senses during the online shopping experience.
b. target specific markets.
Barnes and Noble sells online through its website, while also selling through physical store locations. This type of retailing is referred to as... brick-and-clicks. side-by-side. bricks-and-mortar. online-specialty. web-only.
brick-and-clicks.
The extent of Ray's participation in global business is selling the batteries it manufactures to companies in Spain. In this case, Ray is a(n)
exporter.
The Internet can be referred to as a ____ medium because users determine which websites they are going to view. a. selective b. discriminating c. pull d. push e. monopolistic
c. pull
If The Limited Company relies on hiring a foreign textile manufacturer to produce a designated amount of clothing for its Express, Limited, and other stores, it is using
contract manufacturing.
When Dunkin Donuts decided to expand into the international markets of India, Japan, and Argentina, management realized that there would be significant differences in the standards of living, credit, buying power, and income distribution in those countries. Dunkin Donuts is currently examining the ____ forces in its environmental analysis. economic cultural ethical technological legal
economic
The United States' modified prohibition against importing cigars from Cuba for resale was an example of a(n) health control. quota. embargo. exchange control. import control.
embargo
The purchase of products from a foreign source is called
importing.
Two trends that have caused consumer-generated information to gain importance are
the increase of consumers sharing their opinions through digital media and the consumer's mistrust of information from corporations.
According to the slides, Coca-Cola has found continued and growing success for over 100 years because why (choose best answer, mentioned in slides)? Perfect soda formula Variety of products global expansion Distinctive packaging
global expansion
Due to external pressures and concerns for privacy, Yahoo now has an opt-out option for Internet-based advertising. This is an example of accessibility. addressability. interactivity. connectivity. control.
interactivity.
The World Trade Organization accomplishes all of the following except
lending money to businesses interested in developing international markets.
If John Deere wished to reach the market in Malaysia but was leery of a direct investment in the country, it might provide a Malaysian operation with the knowledge to produce and market its products in exchange for a commission. This type of arrangement is called
licensing.
Special interest groups and regulatory bodies are ____ forces that must be taken into account in international marketing. socioeconomic technological economic social and ethical political and legal
political and legal
Italy currently limits the number of Michael Kors bags that can be imported during a one-year period, since Michael Kors bags are made in New York, USA. This is an example of a(n)
quota.
