MKT 305 Exam 2

Others who are present in a consumer's physical and social environment when purchases are made are called ____________. A) co-consumers B) by-standers C) purchase competitors D) challengers

A) co-consumers

Which type of psychographic study places a large sample of respondents into homogeneous groups based on similarities of their overall preferences? A) general lifestyle segmentation B) lifestyle profile C) product-specific segmentation D) product-specific profile

A) general lifestyle segmentation

Researchers agree that there are various levels of commitment to an attitude. The highest level of involvement is ________________. A) internalization B) identification C) compliance D) actualization

A) internalization

M&M allows consumers to put names and works on their candy, this is an example of ______________. A) product personalization B) brand personality C) personality traits D) extroversion personality

A) product personalization

Which theory of attitudes states that people are motivated to take action to resolve inconsistencies between attitudes and behaviors? A) theory of cognitive dissonance B) self-perception theory C) social judgement theory D) balance theory

A) theory of cognitive dissonance

__________ is the conscious designing of retail space and its various dimensions to evoke certain effects in buyers. A) pretailing B) atmospherics C) marketing-landscaping D) store image

B) atmospherics

A store environment that has been made to resemble a living room here customers can relax, hand out with friends, or even learn is referred to as a(n) _____________. A) marketscape B) being space C) mindscape D) activity space

B) being space

The Pillsbury Doughboy and the Jolly Green Giant are examples of _______________. A) branded people B) brand personalities C) brand positioning D) brand arrogance

B) brand personalities

Tomorrow, Janice will be attending a party with a buffet. In anticipation of splurging on delicious food, she is eating very little today. Janice is using a ___________ to help her estimate consumption over time and regulate her behavior. A) constructive process B) mental budget C) diet D) cognitive process

B) mental budget

The psychological dimension of time or how it is experienced is an important factor in what mathematical study? A) polychromic activity B) queuing theory C) temporal tasking D) physical metrics

B) queuing theory

___________ is a lasting, general evaluation of people, objects, advertisements, or issues. A) an object B) a power C) an attitude D) an image

C) an attitude

______________ includes a buyer, a seller, and a product or service and other factors. A) seller consumption B) buyer consumption C) consumption situation D) none of the above

C) consumption situation

_____________ describes consumption at the low end. A) routine buying B) complex buying C) inertia D) utilitarian

C) inertia

The ___________ hierarchy of effects assumes the consumer does not initially have a strong preference for one brand over another. Instead, a consumer acts on the basis of limited knowledge and then forms an evaluation only after the product has been purchased on used. A) experiential B) habitual C) low-involvement D) standard learning

C) low-involvement

Chen Lo uses a decision rule that says "Only buy well-known brand names" when selecting a set of golf clubs. He does not look at price, the store, or even discounts when purchasing clubs. Chen Lo's purchasing pattern is an example of a consumer using a _____________. A) habit decision rule B) compensatory rule C) noncompensatory rule D) conjunctive rule

C) noncompensatory rule

If products take on masculine or feminine attributes, they are said to be _______________. A) sexy B) sexually explicit C) sex-typed D) androgynous

C) sex-typed

Which of the following explains why people decorate or mutilate their bodies? A) to separate group members from nonmembers B) to place a person in a gender category C) to enhance social role identification D) all of the above

D) all of the above

________________ is where a person derives his or her identity in large measure from a social group. A) Nano frame B) Micro frame C) Looking-glass self D) Collective self

D) collective self

Understanding our social roles are part of our ____________. A) self-image B) self-esteem C) looking-glass self D) extended self

D) extended self

According to Freud, the part of the personality that seeks immediate gratification is called the ______________. A) ego B) super ego C) conflict D) id

D) id

All multi attribute attitude models specify the importance of attributes, beliefs, and _________. A) action variable B) motivations C) regency of events D) importance weights

D) importance weights

Both Eastern and Western cultures see the self as divided into a(n) _______________. A) single, group, and dynamic self B)single, extended, and group self C) relational, occupational, and religious self D) inner, private self, and an outer, public self

D) inner, private self, and an outer, public self

_____________ occurs whenever the consumer sees a significant difference between his or her current state of affairs and some desired state. A) information search B) evaluation alternatives C) evaluating of evoked set D) problem recognition

D) problem recognition

_______________ are the use of psychological, sociological, and anthropological factors to determine how the market is segmented by the propensity of groups within the market (and their reasons) to make a particular decision about a product, person, ideology, or otherwise hold an attitude or use a medium. A) lifestyles B) promotional segmentations C) AIO measures D) psychographics

D) psychographics

Les just bought a megaphone of root beer. As he drinks from the giant cup, he eventually becomes full. One of his friend's comments, "If you don't stop drinking that stuff, you will get sick." Les replies, "Hey, I bought it, and I am not going to waste one drop of it." Let's behavior best illustrates ____________. A) loss aversion B) hyperopia C) risk positioning C) the sunk-cost fallacy

D) the sunk-cost fallacy