MKT 312
Language like ____________ can help improve your clickthrough and conversion rates on social media because language makes the call-to-action seem more time sensitive, which can encourage instant action.
"Today Only" or "Ends at Midnight"
On average, brands earn ________ for every $1 spend on influencer marketing.
$6.50
Which is generally the worst time of day to post on Instagram?
3-4 p.m.
LinkedIn is most used by which age group?
30-49
Studies show that Facebook posts with ______ characters receive 86% more engagements than posts with higher characters.
40
Which of the following are influencer personas types? A.) All of the listed answers B.) Celebrity C.) Business Leader D.) Industry Expert E.) Academic
A
A customer persona is...
A representation of a company's target market based on data collected from existing and target customers
What is a vanity metric?
A surface-level metric that doesn't correlate with your business success
What is user-generated content (UGC)?
Any digital content that is produced and shared by end users of an online service or website
What is a great way to become an active participant on LinkedIn and Twitter? A.) Post regularly B.) All of the listed answers C.) Use visuals D.) Invite people to connect E.) Find and Join LinkedIn Groups
B
What should you do if your competitor experiences a big, public blunder?
Be empathetic and helpful towards your competitor's customers.
Why should you include content curation in your social strategy? A.) It saves time and money B.) It builds industry connections C.) All of the listed answers D.) It helps you post a larger variety of content
C
Tagging on Facebook... A.) Increases Google ranking B.) Increases SEO value C.) Makes posts stand out D.) All of the listed answers E.) Increases the chance of having the tagged person or company share a post
D
Why should business get Snapping? A.) Low-cost marketing tool B.) Offers a sense of urgency C.) Snapchat users are big buyers D.) All of the listed answers
D
What is the first step in creating a social media influencer marketing strategy?
Establishing goals
Which of the following social media advertising best practices will help you create social media ads designed to drive high engagement?
Experimenting with different types of ad content, like videos or GIFs.
True or false? Influencer marketing and user-generated content will help you bypass some social media platform rules to help you reach your audience.
False
True or false? Social selling is not an inbound way to conduct business.
False
True or false? When starting out, make sure you are engaging with customers on every single social media channel.
False
True or false? Working with journalists and media personalities is just like working with other influencers.
False
What does "content curation" mean?
Gathering content that's relevant to a particular topic or area of interest and then sharing it with your audience with proper citations
Pinterest components consists of...
Home Feed, Pin, and Boards
The strongest Twitter bios usually contain...
Industry targeted keywords
Which of the below statements about social listening is true?
It gives you the opportunity to measure the performance of your social media.
_____ ads are designed to collect information like name and email address.
Lead
What are social media engagements?
Likes, Comments, Shares, Clicks
The following are all ways that social media monitoring can benefit your business, except:
Measuring the performance of your latest email marketing campaign
Why would you want to identify who your brand superfans are and reward them?
People are more likely to purchase a product if a friend or someone they admire mentions it in social media.
When you dig deeper into the development of your buyer persona, what type of information do you want to consider?
Psychographics
What is earned media?
Publicity gained through promotional efforts that you did not pay for (someone posting with your product and tagging you)
Which KPI will executives be more responsive to?
ROI
A lookalike audience is made up of people who ______________.
Share the characteristics of your existing audience
Why is social media an important part of inbound marketing?
Social Media is a one-to-one medium you can use to market in a direct, human way
A social media influencer is...
Someone who exerts his or her influence through social media
The Instagram algorithm displays posts based on...
The content that followers engage with the most
In social media content, "tone" refers to:
The moods and attitudes of specific content pieces, which can change depending on the channel, the situation, and the audience.
Social Media listening can help...
The people in all parts of your organization do their jobs better
A social media content strategy is...
The planning, development and management of social media content
Why are animated GIFs useful on social media?
They can help you demonstrate complex concepts quickly.
Why should you start planning the structure of your team by looking at business goals?
To help you determine what channels and content you'll need and the staffing to make it happen.
Why is developing community guidelines or "house rules" important?
To let your community know how you'll interact and keep civility within your channels
What is the top reason LinkedIn users follow a company?
To stay informed on the industry
True or false? Companies delivering customer service see an annual financial gain of 7.5%.
True
True or false? Engaging with a customer one-to-one can help a business amplify their reach.
True
True or false? Follower count is often considered to be a vanity metric.
True
True or false? It's possible to pay some influencers with a gift card.
True
True or false? One in four consumers lose interest in a company if it doesn't use video on its social media channels.
True
What's one reason why brands may fear encouraging user-generated content?
UGC comes directly from users, and content creation is out of the brand's control.
Which of the following is the most important for the YouTube algorithm?
Watch Time
Which are the best days to post on Snapchat?
Any day of the week
Which of the following is a benefit of social media marketing? A.) Brand Loyalty B.) All of the listed answers C.) Lead Generation D.) Increased Exposure/Brand Awareness E.) Increased Traffic
B
Before you post anything on social media, you should have a clear understanding of your...
Buyer Persona
The Pinterest algorithm is based on... A.) Source Quality B.) Pinterest Rating C.) All of the listed answers D.) Pin Quality
C
Which of the following are characteristics of a good influencer? A.) Authenticity B.) Credibility C.) All of the listed answers D.) Activity E.) Reach F.) Engaging
C
What is a way to plan, organize and schedule all social media activities?
Create a social media calendar
Using Twitter as a marketing tool allows businesses to... A.) Discover what's happening B.) Provide customer service C.) Increase brand awareness D.) All of the listed answers E.) Connect with customers
D
What's a reason why working with influencers and encouraging user-generated content is important? A.) People trust recommendations from individuals over brands B.) General Data Protection Rules (GDPR) on privacy limit brand exposure C.) Changing algorithms on the social platforms D.) All of the listed answers
D
Which of these tactics will help you foster more general social engagement? A.) Being funny B.) Asking for reviews C.) Tagging individuals in social posts D.) Using emojis E.) All of the listed answers F.) Starting a Facebook group
E
Let's say you conduct an audit of your existing social media content and find that on Twitter, posts with statistics get by far the most likes and retweets. What's the BEST way for you to use this knowledge to inform your future social content plan?
Plan to experiment with publishing more statistics to Twitter and perhaps investing time in doing more original research you can pull stats from and publish to Twitter and other channels.
True or False? To be a part of the social conversation, you don't necessarily have to be the subject of it.
True