mkt ch. 11 quiz

the massive shift in how and where people buy calls for _________?

massive shifts in how retailers operate

Which of the following statements about retailer marketing decisions is​ correct?

retailers identify three critical factors for retail sucess: - location, location and location

`best buy, home depot, petco and bed bath & beyond, which are actually gaint speciality stores characterized by immense size and deep assortments of merchandise, are sometimes called _________

category kills

____________ is a retailing technique of carefully orchestrating the stores layout & design and display, background colors and smells

experiental retailing

a discount store (for ex: target, khols, walmart) sells starndard merchandise at lower prices. but to do this, discount stores accept _________ and _______ conditions

lower margins AND higher sales volume

what does the phrase "omni-channel buying calls for omni-channel retailing" imply for retailers??

retailers should integrate all available shopping channels and devices into a seamless customer shopping experience

__________ desctibes the activity that plays an important role in connecting brands to consumers in the final phases of the buying process

retailing

hotels and motels, banks, airlines, restaurants, colleges, hospitals, movie theaters, tennis clubs, bowling alleys, repair services, hair salons, and dry cleaners are all examples of _______

service retailers

focusing the entire marketing process toward turning shoppers into buyers as they approach the point of sale is known as _________-

shopper marketing

successful retailers of the future must adopt _________ type of buying experience that is both seamless and integrates multiple types of media

social shopping retailing

​Macy's, Kohl's, and JCPenney practice a retailing pricing strategy called​ "high-low pricing." Which of the following correctly describes​ high-low pricing?

the retailer charges higher prices on an everydday basis, couples with frequent sales & other price promotionsa

____)_____ is true regarding omni- channel buyers?

they shift easily across online and in-store channels

lists 4 major classifications of retail organizations??

1. corporate chains 2. voluntary chains 3. retailer cooperatives 4. franchise oerganizations

what makes up the retail marketing mix???

1. product & services assormtent 2.) price 3.) promotion 4.) location

retailers must decide on ________, ______, & _______ major product vairables??

1. product assortment 2. services mix 3. store atmosphere

after segmenting and defining their target markets, retailers must then ______-?

decide on how they will differeintiate and position themselves

_________ is the overall goal when retailers choose their product assortment???

differtentiate the retailer while matching target shoppers expectations