MKT Exam 2 Review

Human trafficking

According to U.N. figures, ______ _____ is a $30 billion dollar a year enterprise, and the fastest-growing sector of the illicit economy. (Illicit & Counterfeit Goods)

analyzing & interpreting

Analytical CRM systems provide business intelligence by: collecting customer data and transaction histories, ______ ____ ______ the data, and then using the information to make solid business and customer-focused decisions. (Healthcare Marketing via CRM)

nostalgia

Both SPAM and Jell-O are American originals and were created by risk-taking gamblers and basement experiments, and they're still around today because they share the same beloved American flavor: ______. (More American Eats)

microwave

But the combination of freezer and ______ put frozen food on the table once again. (More American Eats)

food processing

By 1920, _______ _______ was the biggest business in America; bigger than cars and bigger than steel. And cereal lead the way. (More American Eats)

yes

Can CRM be useful for managing and growing relationships with physicians? (Healthcare Marketing via CRM)

World demand

China is only the nexus of this activity because of great demand from overseas. So, the problem is not China. The problem is the _____ _____ for counterfeit. (Illicit & Counterfeit Goods)

intermodal

Containers are designed to hold up to 20 tons of goods. And they can be carried by three different modes of transportation. Without this _____ system capability, international commerce as we know it would be almost impossible. (Containers)

shelf life

Even though Twinkies are among the most popular items to put into time capsules, Twinkies do not have an infinite _____ _____. They have to sell within two weeks, or out they go. (More American Eats)

premium

Extravagant promises were commonplace. If they couldn't get you to buy with promises, they brought presents for your kids. In 1911, Kellogg offered the very first ______ inside a box of corn flakes. (More American Eats)

standard shipping containers

How do goods from China get to stores in the United States? In the transport industry's ubiquitous _______ ______ ______. (Containers)

Buy from reputable stores with good return policies Be suspicious of unbelievably cheap products Think twice about buying products whose prices are too good to be true [be personally responsible]

If consumers want to fight back, they need to shop smart. They should: (check all that apply) - Buy from reputable stores with good return policies. - Be suspicious of unbelievably cheap products. - Think twice about buying products whose prices are too good to be true. [Be personally responsible] (Illicit & Counterfeit Goods)

ad campaign

In 1902, Orator Woodward [the owner of Jell-O] rolled out the first national ______ ______. (More American Eats)

1. jingle 2. sports endorsement

In 1926, America's first radio 1. _____ ever was written and broadcast for Wheaties. Seven years later, Wheaties informed the public it was now the "Breakfast of Champions" and invented the 2. ______ _______. (More American Eats)

shipping business

In the 1980s, frozen food fell out of fashion, condemned as flavorless and unappealing, after giant leaps in the _____ ______ introduced a huge new range of fresh food to American markets. (More American Eats)

automation

It [canned food] became something that allowed civilization to do things other than forage for food. So, the preservation of food in a safe manner allowed them to begin to do other things, and that was really the beginning of industrialization. In the decades that followed, _____ caused the tin can to flourish. (Containers)

branding

It was, in fact, the invention of what advertisers call _______, getting customers to connect a product with quality or reassurance so they'll keep buying. (More American Eats)

The supply chain The brand of corruption The forces involved

It's far too simple to say that buying a knock-off bag lead to the deaths [from fake pharmaceuticals] in Panama. But... (check all that apply) - the supply chain - the brand of corruption - the forces involved ... are the same. (Illicit & Counterfeit Goods)

profit margin

Milton Hershey's whole caramel business was based on selling a lot of a product at a small _______ _______. So you have to sell a lot of it. (More American Eats)

Shoes

More than handbags or watches, _____ are the most counterfeited product in the world today. (Illicit & Counterfeit Goods)

1.its not just for food 2. bio-based products

No matter where corn grows, adaptation and versatility have made it for some, the 21st century's gold. Thats partly because 1. _____ _____ ____ _____ _____. You'll find corn in over 400 non-food items, from adhesives to explosives. There are a huge number of uses. And what a lot of people don't understand is in terms of starch, there's more starch used in consumer goods, what we call 2. ______ ______, than there is as food. (Modern Marvels: Corn)

Cigarettes

One product frequently linked to terror groups is ______. (Illicit & Counterfeit Goods)

1. Minimal 2. Jobs get cut

Surprisingly, when counterfeiters are caught, the penalties are 1. ______. But it's a rotten deal for the rest of us. Counterfeiting leaches money from almost every part of our economy. And when money is lost by companies or the government, 2. _____ _____ _____. (Illicit & Counterfeit Goods)

mass production

The 2nd World War spurred a giant surge in research into nutrition, preservation, and ______ ______ of food. (More American Eats)

Data Warehouse

The CRM system relies on a ______ _____ that makes customer data available throughout the various functional areas of the organization. (Healthcare Marketing via CRM)

eat right

The bowl of corn flakes utterly changed the American marketplace and all because Americans just wanted to ______ ______. (More American Eats)

over the road via truck via rail via smaller vessels through a river

The container's journey from source to store is a long one. Typically the goods are stuffed in a distribution center somewhere in China - in this case we'll say the Guangdong province. Then from Guangdong to the port of Hong Kong, for example, that transport is done by one of three ways: (select all that apply) - over the road via truck - via rail - via smaller vessels through a river - via bicycle - via airplane Then it arrives to the Hong Kong port. Typically between 4,000 containers to about 9,000 are loaded at the Hong Kong port, then the vessel leaves Hong Kong to the port of L.A., for example. (Containers)

fake pharmaceuticals

The dark side of illicit trade stretches far beyond the manufacture of designer bags. A far deadlier type of production is _____ _____. (Illicit & Counterfeit Goods)

1. Health 2. Safety

The economic dangers posed by counterfeits are only part of the threat. Fakes also carry serious 1. ______ and 2. _____ risks. (Illicit & Counterfeit Goods)

smaller environmental footprint

The production process from planting a seed of corn to making PLA [a.k.a. "corn plastic" or "bioplastic"] is a much ______ ______ ______ than oil-based plastics. (Modern Marvels: Corn)

Intellectual property

The science behind a genuine product is known as _______ _______. (Illicit & Counterfeit Goods)

stronger

Today's corrugated boxes are _____ and use less paper than cardboard boxes. (Containers)

microwave oven

Tupperware and other container manufacturers needed to develop new technology in the late 1970s when the ______ ______ entered the kitchen. (Containers)

1. confidence 2. a staple in every home

Two-thirds of the food served to the soldiers in the Second World War was canned food. And then they came home and dispersed and the result was that they had a real 1. _____ in canned food. In the postwar era, food in a can became 2. ______ ______ ______ ______ ______, and propelled the industry forward. (Containers)

housewives

With _____ demonstrating the revolutionary seal at Tupperware parties, sales skyrocketed. (Containers)

operational

_____ CRM supports front office operations that deal with customer interactions. (Healthcare Marketing via CRM)

The internet

______ _____ [a.k.a. cyberspace] has made the link between the consumer and the counterfeiter a much shorter path. (Illicit & Counterfeit Goods)

China

______ is an ideal place for counterfeits. To the local officials, they are positive economic assets because they: - produce jobs - create revenue - pay taxes - pay local officials dividends (bribes) (Illicit & Counterfeit Goods)