MKTG 2500 ch. 11

specialty store

American tie company, a necktie retailer, offers a deep assortment of men's neckties. The American tie company is best described as a __________.

build value-adding customer relationships

As with other types of marketers, a primary goal in wholesaling is to __________

True

Casey's is a large supermarket that practices everyday low pricing. Therefore, consumers should expect few discounts or sales if shopping at Casey's regularly (T or F)

self-service retailer

Food galore is a regional chain of supermarkets. The primary role of staff is to restock shelves & operate cash registers. Customers locate, compare, & pick groceries. Food galore is most likely a ______________.

showrooming

Grace & her fiance visit several furniture stores around their town. They use their smartphones to capture info about manufacturers & pricing, & ultimately decide to buy their favorite items online. This is referred to as ___________

Department store

Jones & Co, a major retail chain store across the US, offers a wide range of consumer goods such as clothing, furniture, jewelry, cosmetics, and food, Jones & Co are best described as __________

Services like hotels, banks, airlines, restaurants, colleges, & hospitals can be retailed

This is true of retailing

the demand for lower prices and higher quality has increased

This is true of wholesaling:

Retailing

_______ refers to activities involved in selling products or services directly to final consumers for their personal, nonbusiness use

Omni-channel retailing

________ creates a seamless cross-channel buying experience that integrates in-store, online, and mobile shopping

Wholesaling

_________ includes all the activities involved in selling goods and services to those buying them for resale or business use

tighter consumer spending patterns

an impact of the great recession on retailing trends:

High-low

charging higher prices on an everyday basis, coupled with frequent sales & other price promotions to increase store traffic, create a low-price image, or attract customers who will buy other goods at full prices is referred to as _______ pricing.

Store atmosphere

retailers must decide on three major product variables: product assortment, service mix, & ___________.

true

service retailers in the US are growing faster than product retailers (T or F)