MKTG 341 Ch. 15 Quiz

_____ provide an effective method of selling small items to customers in remote areas that other wholesalers might find unprofitable to serve.

Mail-order wholesalers

Sherri McRae wants to establish a fashion wholesaling firm. Because of the risks involved in the rapid obsolescence of high fashion items, Sherri does not want to establish an organization in which she has title to the garments. Which of the following types of wholesale establishments has she ruled out?

Merchant wholesaler

Levitz furniture locates in huge, low-cost buildings; maintains large on-premises inventories; and offers minimum service. Levitz is a

warehouse showroom

LuLu is a retailer based in the United Arab Emirates. It is a very large store with departments that include digital, food and grocery, fashion and lifestyle, and home decor and household. It owns a variety of its own brands in the grocery categories, such as LuLu corn flakes and LuLu cream cheese spread. The majority of space goes toward grocery products, but it sells everything from nail polish to cameras. LuLu would most likely be classified as a

Supermarket

Landry Restaurants, Inc. owns a number of different franchised restaurants, including the Rain Forest Cafe and their recent addition, the T-Rex Cafe. Both the Rain Forest and T-Rex restaurants differentiate themselves from their competitors by offering a unique dining experience. At the Rain Forest Cafe you can dine under a ceiling of lush tropical forest plants while you are viewing the enormous aquarium with exotic fish. Periodically, the rain forest explodes with the sound of waterfalls and birds. Giant stuffed monkeys, parrots, and other jungle creatures are planted within the landscape. The Rain Forest Cafe also contains a gift shop, where customers can purchase T-shirts, hats, and other items emblazoned with the Rain Forest logo. The newer T-Rex Cafe has a similar approach to the uniqueness of the dining experience. The T-Rex Cafe offers guests a hands-on prehistoric experience, including educational, interactive computer screens. Customers can also pan for precious gems and fossils in Discovery Creek or feast on food from the Kitchen of Fire. The T-Rex Cafe also has a gift shop, where customers can purchase items with the T-Rex logo or build their very own stuffed dinosaur, through "Build-a-Dino" by the "Build-a-Bear" franchise. ​ Refer to Scenario 15.1. The lush tropical plants and aquarium represent the ____ of the Rain Forest Cafe.

atmospherics

Andrea owns and operates a small novelty store that sells home decor, gifts, jewelry, and gourmet snacks. Because her business is very small, many wholesalers will not deal with her, so she relies primarily on ______ for the survival of her business.

cash-and-carry wholesalers

If a retailer needed help with store design and training sales personnel, it would most likely use the services of a

full-service wholesaler

A limited-line wholesaler would be expected to carry a ____ product mix

narrow and deep

Sam's Bistro is a family restaurant that earns higher revenue when diners finish quickly, opening up their table for a new party. The manager is updating the atmosphere of the restaurant to entice customers to eat quickly and is repainting the interior ______, which is associated with impulsivity, and playing ______ music, which encourages customers to eat quickly and leave.

red; fast pop

In contrast to industrial products, consumer products are often purchased because of

social influences