MKTG 367 CH8

_____ occurs when a stimulus is placed within a person's relevant environment and comes within range of their sensory receptor nerves.

Carl is doing his homework and has the television on in the background. While it is on, several commercials aired. What stage of the information-processing model does this represent? A. exposure B. attention C. interpretation D. memory E. action

Perception is a process that begins with consumer exposure and attention to marketing stimuli and ends with consumer _____.

Which of the following stages of the information-processing model constitute(s) perception? A. exposure B. exposure and attention C. exposure, attention, and interpretation D. exposure, attention, interpretation, and memory E. exposure, attention, interpretation, memory, and action

Which of the following is NOT a step in the information-processing model? A. exposure B. comparison C. attention D. interpretation E. memory

_____ is a series of activities by which stimuli are perceived, transformed into information, and stored.