MKTG 409 - Chapter 7 Quiz

Refer to Scenario 7.2. Since Isabel and Gabe were using gas mileage as one of their evaluative criteria, they are most likely in the ____ phase of the consumer buying process.a. problem recognition b. purchase c. external search d. postpurchase e. evaluation of alternatives

e. evaluation of alternatives

According to Maslow's hierarchy of needs, a. individuals simultaneously try to satisfy all five levels of needs b. individuals first address needs at the top of the pyramid and then move down to the lower level needs c. self-actualization needs are the most important needs to be met for most individuals d. levels of needs are different for everyone, and we all try to satisfy them in a different order e. individuals first satisfy the most basic needs and then try to fulfill needs at the next level up

e. individuals first satisfy the most basic needs and then try to fulfill needs at the next level up

Jhumpa is questioning whether she has made the right decision about purchasing a new HP laptop after she sees a friend with a new Dell. Jhumpa's doubt whether she made the right decision occurs during the ___________ of the buying decision process. a. information search phase b. evaluation of alternatives phase c. purchase phase d. cognitive dissonance phase e. post-purchase evaluation phase

e. postpurchase evaluation phase

Many aspects of consumer buying decisions are affected by the individual's level of involvement. Level of involvement is a. a combination of an individual's demographic factors b. the particular circumstance or environment in which consumers find themselves c. the buyer's perception, motives, and abilities d. the amount of external search that an individual puts into the decision-making process e. the importance and intensity of interest in a product in a particular situation

e. the importance and intensity of interest in a product in a particular situation

Emily is buying furniture for her apartment for the first time. She is spending considerable time and effort comparing the products that different stores offer. Which type of decision-making process is she using? a. Extended b. Selective c. Routinized d. Intensive e. Limited

a. Extended

Sophie wants to buy a new car. She turns to her friend who is a car enthusiast for his recommendation. He tells her Honda is by far the best brand. Sophie goes to a Honda dealership. She notices a Honda Civic that is at a reasonable price point. However, she likes the fact that the Honda Accord is a mid-sized car, but it is more expensive. Sonya tries to remember what her friend told her but is having trouble. She starts weighing the benefits of both vehicles in an attempt to make her final decision. The fact that Sophie sought advice from her friend is an example of _________________. Her attempt to weigh the benefits of the vehicles against one another is _______________. a. external information search; evaluation of alternatives b. problem recognition; evaluation of alternatives c. pre-purchase evaluation; selective exposure d. internal information search; problem recognition e. external information search; internal information search

a. external information search; evaluation of alternatives

Mitchell's smartphone is two years old and he would like to have a new one. This time, he wants to make sure that it has a longer battery charge and better geographic coverage since he is traveling three days a week for his new job. Mitchell is most likely to use _____ for this purchase. a. limited decision-making behavior b. routinized response behavior c. extended decision-making behavior d. intensive decision-making behavior e. extended response behavior

a. limited decision-making behavior

The development of a person's self-concept is a function of a. psychological and social factors b. roles and family influences c. subcultures d. learning e. reference groups and opinion leaders

a. psychological and social factors

Forever 21 is developing a program to get to know its customers. Which of the following is NOT a reason why Forever 21 needs to understand consumer buying behavior? a. Customers' reactions to marketing strategy can affect the firm's success b. All customers are the same when it comes to buying behavior c. A firm should create a marketing mix that satisfies customers d. The marketing concept stresses that a firm should know its customers e. It helps the marketer predict how consumers will respond to marketing strategies

b. All customers are the same when it comes to buying behavior

A group of brands that a consumer views as alternatives for possible purchase is called a(n) a. framing set b. consideration set c. alternative set d. awareness set e. evaluative group

b. consideration set

Purposeful actions to take advantage of or harm others during a transaction is best described as a. organized retail crime b. consumer fraud c. abusive shopping d. consumer piracy e. shoplifting

b. consumer fraud

While shopping at a local grocery store, Cameron sees a display of his favorite brand of energy drink. He buys some to take home for the weekend. This purchase process would be described as a. limited decision making b. routinized response behavior c. situational perception d. extended decision making e. enduring involvement

b. routinized response behavior

An open aggregate of people with similar social ranking is referred to as a a. subculture b. social class c. role d. caste e. reference group

b. social class

The attitude toward the object model (known as the Fishbein model) consists of which three elements? a. Selecting, organizing, and interpreting information inputs b. Intentions, beliefs about product attributes, and what others think c. Beliefs about product attributes, the strength of beliefs, and the evaluation of beliefs d. Perception, motivation, and beliefs about product attributes e. Safety, social, and self-actualization

c. Beliefs about product attributes, the strength of beliefs, and the evaluation of beliefs

Within the information search step of the consumer buying decision process, what two primary aspects exist? a. Consideration sets and evoked sets b. Selective retention and selective distortion c. Internal search and external search d. Personal information and nonpersonal information e. Company-produced information and internal information

c. Internal search and external search

Extended decision making is the type of consumer decision-making process that a. requires very little search-and-decision effort and is practiced when buying low-cost and frequently purchased products b. requires a moderate amount of time for information gathering and search c. is the most complex decision-making behavior, which comes into play when a purchase involves unfamiliar, expensive, or infrequently bought products d. is the creation and maintenance of a collection of products that satisfy a person's needs and wants e. involves no conscious planning but rather a powerful and persistent urge to buy something

c. is the most complex decision-making behavior, which comes into play when a purchase involves unfamiliar, expensive, or infrequently bought products

Advertisers often use ____ to boost consumers' information retention and recall, which may facilitate the information search stage. a. framing b. perception c. repetition d. inputs e. distortion

c. repetition

Digital influences, such as online review sites and social networks, allow shoppers to reduce their _______ by gaining information from others. a. upfront costs b. shopping effort c. risk in trying an unknown product d. risk of buying a socially unacceptable product e. social status

c. risk in trying an unknown product

Psychological influences are internal factors that impact a consumer's buying decision process. More specifically, ___________ is one type of psychological influence wherein the consumer has a tendency to twist or change information received to fit their own personal feelings or beliefs. a. perceptive dissonance b. distorted reality c. selective distortion d. selective retention e. creative distortion

c. selective distortion

Stephen is a marketing research consultant and specializes in qualitative research. He's a member of the Qualitative Research Association and enjoys attending regional and national meetings where he can meet other consultants and participate in workshops to improve his skills. Stephen always finds one to two new books to purchase from the trade show and truly enjoys the chance to expand his knowledge base through these learning opportunities. He knows that this new knowledge will improve his capabilities to deliver the type of consultation his clients might desire and will enable him to effectively compete for work. Stephen's attendance at these national meetings and his book purchases are motivated by his need of _______, one of Maslow's hierarchy of needs. a. social b. physiological c. self-actualization d. esteem e. safety

c. self-actualization

Jack recently purchased a Ford F-150 truck and has owned it for about a week. Earlier in the day, he received a call from Nick, the sales representative who sold him the truck. Nick called to check to see whether Jack had any questions or problems with the truck and if he had learned how to navigate all the bells and whistles. Nick also reminded Jack about how Ford is highly regarded as one of the best automobile brands and that the Ford truck is the #1 truck brand in the United States. What phenomenon is Nick trying to prevent by contacting his customer? a. Post-purchase negative word-of-mouth b. Consumer disengagement c. Framing d. Cognitive dissonance e. Purchasing effect

d. Cognitive dissonance

Assignment of meaning to organized information inputs is called a. selection b. learning c. motivation d. interpretation e. redefinition

d. interpretation

The primary psychological influences on consumer behavior are a. lifestyles, personality, perception, motivation, attitudes, and culture b. perception, motivation, reference groups, social class, and personality c. attitudes, perception, retention, exposure, roles, and lifestyles d. perception, motivation, learning, attitudes, personality, and lifestyles e. attitudes, perception, social class, culture, and learning

d. perception, motivation, learning, attitudes, personality, and lifestyles

Kira is interested in joining Alpha Gamma Delta's sorority. She begins to shop at Delphine's, a local store where the Alphas buy their clothes. She also asks her family for a new car because all the sorority members have new cars. In these instances, Kira is most influenced by a. personality b. situational influences c. digital influences d. selective exposure e. a reference group

e. a reference group

As Gillian has become more knowledgeable about health, obesity, and quality ingredients, her attitude toward soft drinks and fast food have become less favorable, while her attitude toward healthier brands like Panera and bubbly sparkling water has improved. This best relates to the _______ component of attitude. a. behavioral b. social c. emotional d. affective e. cognitive

e. cognitive